Category Archives: Society

Egyptian Artist Menna Brown Releasing New Line of Street Clothing

Egypt-Inspired Line to Be Released November 24

Greenville, NC, 2017-Nov-24 — /FASHION TALK/ — Prominent Egyptian artist Menna Brown has introduced her new line of street clothing featuring all kinds of distinct prints. The prints are heavily inspired by Egyptian culture as well as fine art.

The new line of clothing is slated to be released on November 24.

The prints Menna has made include some unique designs that highlight her many influences. These include Egyptian, fine art nude and psychedelic prints. She even has a few prints influenced by rock music icon Jimi Hendrix.

Many of these have been released under the lbd Street Fashion sub-brands including Boss Life, Black and Infinitely Beyond. These are among the more prominent urban fashion brands available on the market.

The outfits are being supported and marketed by lbd Street Fashion. The brand is aiming to highlight these unique outfits from Brown and show off her unique design that is influenced by Egyptian history among other key points.
Menna Brown states that her work is designed to celebrate Egyptian culture and to give people a chance to look at the distinct and unique beauty of the female body. To her, each piece is unique and all people can see many things out of each item that they get. This makes for an interesting point that directly influences what people feel when wearing these outstanding and distinct outfits.

The street style of each print makes for a unique look for people to wear as well. Every product made by Brown showcases her strong style and attitude as it reveals an intriguing look that is unlike anything else around.
This is just the latest work of art that Menna has been producing in recent time. Menna has been working on many designs inspired by African history and continues to teach art to young people. She has also been working with her husband, Legendary By Design CEO Gerald Brown Jr., on his current graphic novel and screenplay Samurai Saga: Belli Deum Ex Machina.

People looking to find Menna Brown’s distinct and unique fashions and products can visit her Look Book at Menna’s unique creations can also be seen on her Instagram page on @manosh9286.

Media Contact
Company: Legendary By Design Inc.
Contact: Gerald Brown Jr.
Phone: 1-252-378-9153

Via EPR Network
More Apparel & Fashion press releases

Model at the age of 90 – Genia Galberstadt, a holocaust survivor and one of the first jewish ghetto uprising fighters, dreams of being a model at her 90th birthday

Tel Aviv, Israel, 2016-Dec-28 — /EPR Network/ — Genia Galberstadt (Born Gittel Drebsky) celebrated her 90th birthday on December 25th. Her biggest dream for this birthday was being a model, looking “pretty and young” for her birthday.

Ms. Galberstadt is a fighter in her body and soul. She has been part of the first jewish ghetto uprising in Lakhva in 1942 and was shot in her shoulder trying to escape the Nazis. Later on she found her sister and emigrated to Israel to start her own family. In the last years she faught cancer and won the fight while raising a family of 2 daughters, 3 grandchildren and 2 great-grandchildren.

To make her birthday wish come true, the entire family came together with a team of stylist, make up artist and professional photographer and produced a fashion photoshooting day at Ms. Galberstadt home in Tel Aviv. The photoshoot featured items from H&M winter collection.

If you want to help make Genia’s dream come true feel free to publish the photos or contact Roy Cohen for interviews, high resolution photos and further information.

Contact-Details: Roy Cohen, +353-877979103,

Via EPR Network
More Apparel & Fashion press releases

EiVi – innovative period panties launched on Kickstarter

Chicago, IL, 2016-Oct-14 — /EPR Network/ — Women hygiene manufacturer “Genial Day” presented new invention EiVi – patent pending organic cotton panties with double crotch with pockets on the sides to hide pad wings.


Finally pads and panties were united for maximum comfort, health and fashion. It became a reality because of a small family business which worked in this field for many years.

„It has been a decade since our family started sanitary napkins business. Always our goal was the combination of health and comfort. That is why we use only the most advance materials in our pads: ventilated film, biodegradable superabsorbent polymer, air laid paper or ion strip. We are seriously concentrated to fight with pesticides, fungicides, toxic paints, chemicals equilibrate the pH, cellulose and chloro. We also are OEKO-TEX® 100 certified.” – says founder Vilmante Markeviciene.

Functionality and comfort depends on small details. The biggest secret of EiVi panties is a double crotch with pockets on the sides to hide Genial Day pad wings.

“We knew that we have amazing bullets to fight with toxins in women’s body. But the gun was missing. That is how EiVi was born – a line of organic cotton underwear collection designed to ease women’s periods. On top of that, cotton is finished with silver anions to protect body from bacteria, bad odor and allergies. So, health comes first.” – Vilmante says.

Woman can wear EiVi anywhere she wants even during her heaviest days; she doesn’t have to worry about anyone noticing her pad. Since underwear contains 8% elastane, it fits body perfectly in any situation. In addition, it always keeps its shape and style even after numerous laundry cycles.

EiVi comes live on Kickstarter with different styles and colors.

More information:

Kickstarter project:

Vilmante Manrkeviciene


Via EPR Network
More Apparel & Fashion press releases


MINNEAPOLIS, MN, September 04, 2014, MY KIYA is pleased to announce that their official Kickstarter campaign starts September 1st, 2014 and runs for 30 days through September 30th, 2014. MY KIYA set out to take the traditional collared shirt and make it into a real shirt for women.

MY KIYA’s mission is to give women better choices in professional clothing that add comfort, function and fit to her current wardrobe. Professional women need a better collared shirt than what is currently in the marketplace today as many of these shirts gape and bind.

MY KIYA is located in Minneapolis, MN and their goal is to keep the things that women love in a collared shirt: clean, crisp, professional looking, and fix the problems like being bulky, gaping, and binding. Their products give the look of a professional collared shirt, and combine the comfort and fit of a camisole, all in one! They can be worn under a sweater, cardigan or jacket. These products allow women to go to their closet and put together an outfit that is professional looking and comfortable to take them through their day.

Thank you for reading this release.

For more information, please visit:

1) Website –

2) My Kiya Facebook Page –

3) Kickstarter Campaign –

4) Pinterest Page –

Media Contact: K.Christensen,

Via EPR Network
More Apparel & Fashion press releases

Say Good-Bye to Uncomfortable Spandex! – Featured Product

With a staggering 93% of women that own spandex griddles and garments, shapewear is the one product that women hate to love. But lucky for us, this problem is now fixed: the European made, shapewear line called Babalette.

Shapeware can be a total godsend. It helps smooth everything out and give you that extra bit of confidence to wear a satin skirt or a body-hugging dress. But sometimes, the folks who manufacture shapewear get a little carried away.

After all, who doesn’t remember when Octavia Spencer recounted how Melissa McCarthy had to take her Spanx off at an award show because they were so painful!

Babalette, Inc. is a revolutionizing shapewear line that solves all the problems of the existing shapewear brands in the market. It’s genius designs are comfortable and made with patented breathable materials that will allow you to wear them all day long. “Even at the office”, according to the testimonies of customers who have tried and love to Babalette.

What is more, its European designs go beyond shaping with a hugging comfort. The designs include seamless edges, attractive lace finishes, and even a butt lifting thong-effect.

Our personal favorite is Babalette’s Anti-Cellulite Collection, which is made of a patented fabric that contains tens of thousands of microcapsules with ingredients used to target cellulite like caffeine or anti-fatty acids.

So don’t throw the towel and give up on shapewear quite yet, and get a hold of Babalette’s sophisticated garments!

Contact Details: PO Box 237204
New York, NY 10023
1 888 983 9720


Via EPR Network
More Apparel & Fashion press releases Legendary fashion photographer celebrated at the V&A

This autumn, the V&A will present the definitive retrospective exhibition of the work of master photographer Horst P Horst (1906-1999), one of the leading photographers of the 20th century. Horst: Photographer of Style will run from 6th September 2014 to 4th January 2015 and display 250 photographs, alongside haute couture garments, magazines, film footage and ephemera. It promises to be one of the key London events of 2014. For more information on bookings and ticket availability see, the London listings website that also has the best information on galleries, museums and London restaurants.

In his 60-year career, German-born Horst worked predominantly in Paris and New York in the worlds of photography, art, fashion, design, theatre and high society. The exhibition explores Horst’s collaborations and friendships with leading couturiers such as Coco Chanel and Elsa Schiaparelli in Paris; stars including Marlene Dietrich and Noël Coward; and artists and designers such as Salvador Dalí and Jean-Michel Frank. Highlights of the exhibition include photographs recently donated to the V&A by Gert Elfering, art collector and owner of the Horst Estate, previously unpublished vintage prints, and more than 90 Vogue  covers by Horst.

The exhibition will also reveal lesser-known aspects of Horst’s work: nude studies, travel photographs from the Middle East and patterns created from natural forms. The creative process behind some of his most famous photographs, such as the  Mainbocher Corset, will be revealed through the inclusion of original contact sheets, sketches and cameras. The many sources that influenced Horst – from ancient Classical art to Bauhaus ideals of modern design and Surrealism in 1930s Paris – will be explored.

Horst was admired for his dramatic lighting and became one of the first photographers to perfect the new colour techniques of the 1930s. A short film of him at work in the Vogue studios during the 1940s will be shown with an introduction to his peers including Lee Miller, Cecil Beaton and Irving Penn. The advent of colour enabled a fresh approach and Horst went on to create more than 90  Vogue  covers and countless pages in vivid colour. A selection of 25 large colour photographs, newly printed from the original transparencies from the Condé Nast Archive, will demonstrate Horst’s exceptional skill as a colourist. These prints feature Horst’s favourite models from the 1940s and 50s, such as Carmen Dell’Orefice, Muriel Maxwell and Dorian Leigh, and will be shown together with preparatory sketches, which have never previously been exhibited. For more on this and other events at the V&A, see


About is the number one Internet site for London. With over 18 years of experience assisting visitors to the capital, they pride themselves on their customer service and editorial independence – no banner advertising or paid for content is allowed. The team assist in finding cheap London hotels, sightseeing tours, ticket information and events. Trusted and with a loyal following, is a very reliable source of recommendations and advice on what to do in London.

Via EPR Network
More Apparel & Fashion press releases

New site for 50s wedding dresses launched at is established as we wish to provide brides top quality, fantastic retro style dresses at affordable prices. We mainly provide 50s vintage tea length wedding dresses, matching petticoats, head veils, bridesmaid dresses etc. Superior customer service will be provided during your consulting and purchasing process, whether you are an individual consumer looking for your perfect gown at an affordable price or a wholesaler looking for a reliable dress supplier to boost revenue.

Brief introduction about our 50s wedding dress collections:

A breathtaking tea length wedding dress selection for the discerning brides, our wedding dress collection is created from inspiration of traditional 50s clothing, which means our dresses combines modern popular elements & charming retro style feeling together. Our designers take great effort on details so as to make those dresses seem elegant and special, such as creating new artful neckline cut & seductive hemline, using gorgeous lace fabric to achieve noble effect, different colored sash are available for brides to choose according to their wedding party’s topic color. Wedding dresses could be made in both of standard size & custom made size so as to fit brides’ body in the most perfect way. As we know an elegant dress means everything on your biggest day.

Our elegant vintage dresses series with functions from evening wear to formal wear for cute bridesmaids to consider, simple & concise appearance will make girls looks decent on different occasions. Dresses will be provided in standard size.

Why should you trust us and buying from us?

1)       Our Dress Quality & Craftsmanship: Trained and highly skilled consultants, experienced cutters, professional seamstresses are dedicated to make every vintage wedding gown elegant and artful. Our delicate workmanship can be seen from each gown we sell.

2)       Our service: Professional and sweet service will accompany customers during the whole consulting and shopping process. Custom measurement, rush and super rush orders, plus size gowns, mix and match different top and bottoms on selected styles are workable. Our friendly and patient consultants will always answer your questions timely.

3)       Our Value: We are founded on the belief that each bride deserve to own a gorgeous wedding gown. Your smile and satisfaction is the best feedback for our team’s work.

We are proud to make your dream wedding gown on your biggest day. No matter who you are, no matter where you are, creating an elegant vintage wedding gown which could be part of your unforgettable memory is our dream as well. Please view site:

Via EPR Network
More Apparel & Fashion press releases

Online Fashion Retailer Gains Success Through Social Media

A growing UK based fashion company offering the latest styles and classic pieces in women’s clothing; WearAll provides access to the newest trends with exceptional value for money. They source their clothing directly from the manufacturer, both in the UK and further afield, allowing big savings to be passed on to the customer. Proud of their efficient service and quality customer care policies, WearAll are quickly becoming a popular name for making the newest catwalk styles and cutting edge design available to everyone, especially those wanting to look good on a budget.

With a strong presence on social media sites, WearAll are steadily creating a loyal network of fans promoting their business by recommending them to friends and family. Word of mouth has always been the best way to build a reputation: WearAll are using this to great success, as their items and service standards speak for themselves. In a very competitive industry, interaction with clients is essential to maintain repeat custom and to drive sales. Particularly on Twitter, where their network is growing on a daily basis and is approaching 1000 followers, the quick and free advertising provided by customers ‘tweeting’ or ‘retweeting’ images and positive reviews spreads the word about WearAll to an ever increasing number of people. In addition to this, regular promotional discount codes offered to those who are fans of the site on Twitter or Facebook and a series of prize draw giveaways continue to keep the name at the top of the list for the latest fashion choices. WearAll are also one of a growing number of new businesses using Pinterest, an online collage and pinboard website fantastic for collating ideas and inspiration, to spread imagery of their products and build excitement surrounding their activities.

On top of all this, they are also one of a small network of UK clothing companies offering the same styles of fashion conscious clothing in a wide range of sizes. WearAll is starting to come to the attention of plus size fashion bloggers, who applaud its variety and size diversity without compromising on style. Too many plus size retailers are criticised for abandoning trends, whereas WearAll have a wide selection clothing in a range of sizes which will appeal to the younger and more fashionable plus sized woman, as well as those less concerned with what is on-trend and simply searching for attractive clothing which is to their personal tastes.

Via EPR Network
More Apparel & Fashion press releases Announces The Launch Of Interactive Video Fashion Sales

MyBeautifulDressing today announced the launch of a new way of buying designer clothing online. While most websites only offer the equivalent of paper brochures transferred to the web, you can now choose items of clothing and shop for them directly using interactive videos – either live or after fashion shows.

The first e-commerce website to offer this technology, MyBD enables you to watch a fashion show just for you, giving you the possibility of experiencing something truly unique and immersive, browsing around the fashion show (you can focus on a particular model, have them re-show the clothes on the catwalk when you want, and place orders without having to wait for the official unveiling of the clothes in stores seven months later).

For this launch, MyBeautifulDressing is working with JC de Castelbajac and broadcast the Foxy Lady collection fashion show live on its website on 5 March – a collection available for pre-orders the following day on the website.

MyBD has already negotiated a number of other collaborations for live shows and pre-orders following shows with major names for the upcoming Fashion Week.

MyBeautifulDressing currently offers its customers “Watch, Click and Buy” sales for its Autumn/Winter 2014 collections from

•  Vivienne Westwood
•  Thierry Mugler
•  Jean-Charles de Castelbajac
•  Alexis Mabille
•  Francesco Scognamiglio
•  Richard Nicoll
•  Veronique Branquinho
•  Marios Schwab
•  House of Holland
•  Vera Wang
•  Tibi
•  Justicia Ruano

Most of these collections will be available for pre-ordering on the website from 20 March 2013.

During Fashion Week, MyBD is working alongside international blogger Chiara Ferragni, The Blonde Salad in a video showing off her MyBeautifulDressing experience: “Shop like you were there!”

Watch the video at and read about her experience at

Via EPR Network
More Apparel & Fashion press releases

SandalUp Launches Online Store To Serve Native English Customers

SandalUp knows that the feet are one of the most attractive features in a woman and with that, they are making it easier for women to make their feet stand out. The store specializes in women’s sandals, which are great at making the feet look ultra charming. At SandalUp, customers can be sure that the sandals are of premium quality.

Sandals are all about complementing the feet and customer will find great variety of fashionable sandals for women. If someone is looking for summer sandals, he is in luck since there are fabulous flip-flops, strappy flats and thong sandals to indulge in. Those who are looking to add some height to their look will also be pleased with the collection of high-heeled sandals. For comfort and foot support, there are terrific wedge sandals and gladiators as well.

SandalUp have earned an excellent reputation of for their fabulous sandals and customer. They have been in the shoe business for more than 10 years and this just goes to show that they have great experience in manufacturing women’s footwear. The company understands what women want and takes prides in providing quality and style altogether. The client is the most important person and a great shopping experience is always guaranteed. In this day and age, convenient shopping cannot be overlooked and this is exactly what SandalUp seeks to deliver with their online store. The company has grown over the 10 plus years it has been in business and customers can now shop from the US, Canada, UK, Australia and New Zealand.

SandalUp is set to enjoy extensive growth in the coming years by providing women with chic women’s sandals, summer sandals and various classic designs. Fashionista Georgina Perez from Upstate New York says that SandalUp is the go to place for the hottest trends when it comes to sandals for women.

Via EPR Network
More Apparel & Fashion press releases

Fashion search engine site Style in View announces new partnership with ASOS

The fashion search engine Style in View recently announced that it was forming a partnership with global company, the fashion and beauty retailer.

Recently launched in beta, Style in View plans to collect all the latest looks from both the high street and boutiques. The aim is to make it easier for shoppers in the UK to find information on the latest trends all in one place. This week will see the first ASOS products appearing on Style in View.

Style in View co- founder Dexter Grima said that he was “very excited” about the arrangement with ASOS, as it has gained a reputation for having the “latest fashion and styles”, and is Britain’s “largest online-only fashion and beauty retailer”. ASOS has its own fashion line, as well as selling other brands and, Mr. Grima added, Style in View plans to add them within the next week. ASOS has a target audience of males and females aged between 18 and 34, and Mr. Grima is optimistic that Style in View will help young shoppers “find the latest trends and styles at prices that are more affordable.”

Thousands more brands from major retailers are to be added by Style in View in the next twelve months.

Via EPR Network
More Apparel & Fashion press releases

i.p.d. Launches New Men’s Apparel Brand Toward Japan Market

i.p.d. – International Pro Designs – known as a legendary surfboard brand/manufacturer based on Huntington Beach, California, has launched a new apparel business with its high end men’s clothing for adult surfers focused primarily on Japanese market.

i.p.d. was founded in 1981 by Bob Hurley (currently at Hurley International) as a small custom surfboard maker and eventually taken over by Eisaku Murata, one of Bob’s trusted surfboard shaper, when Hurley explored a new venture with a fashion business.

In 2012, i.p.d. announced stepping into an apparel field while continuously providing quality surfboards. i.p.d. begins distribution toward Japan where its fashion market is the second largest in the world. The first line up consists of 2 core designs – high quality dress and casual white shirts for adult surf lovers.

Solo Ishijima, Apparel Business Director, states that “We don’t chase trends that go away quick. Speeds often hamper creative ideas. Let’s have fun and focus on quality and details that will be loved for ages. That is our philosophy. i.p.d. will always be proactive with regard to challenging and asserting ourselves. We provide quality after-surf life and detailed genuine fashion for adult surfers from Huntington Beach, California.”

Via EPR Network
More Apparel & Fashion press releases

New Season Winter Wonders Now Available with Free Shipping in December at Roland Mouret

One of the biggest trends that was spotted on the catwalks throughout the various Autumn/Winter ’12 shows was structured layering, and this is more than evident in the new season Winter Wonders collection from French designer Roland Mouret.

The Barnicles dress is a key look for the AW12 season, with its layered look giving the illusion of a two piece blouse and skirt set. The soft, fitted crepe top with long raglan sleeves contrasts with the heavier peplum of the A-line apron skirt that accentuates the waist, and the dress is drawn together with an exposed panel leading down the back.

Meanwhile, the Markham coat is sure to become a staple in any winter wardrobe this season. This double breasted coat is tailored using a grape/dark purple stretch felt, with a vent pleat formed at the back that brings a modern approach to this classic winter coat.

One of the highlights of the Roland Mouret AW12 show was this Drummle dress in a traditional looking Prince of Wale check. This layered long-sleeved dress features an asymmetrical neckline and a fitted inner layer underneath the skirt, with a tie at the back and the exposed zip reaching halfway down the dress that has become something of a signature in Roland Mouret pieces.

These are just some of the fantastic pieces from the latest collections that are currently available from Roland Mouret, and there is no better time to invest in the best items from the AW ’12 collections, as Roland Mouret are now offering free shipping on all orders made via their website throughout December.

Born in Lourdes in 1962, Roland trained at a fashion college in Paris but left after just three months to work as creative director at French magazine Gai Pied Hebdo in the 1980s. Having founded his own design group with Andre and Sharai Meyers in 2000, Roland left the group in 2005 and took a two-year hiatus from the fashion world, but now he is back in the forefront of the fashion industry, with the help of his new financial backer Simon Fuller.

His unconventional approach to fashion design, preferring to shape his fabrics directly onto the models rather than working from sketches, has seen Roland Mouret establish a reputation as one of the modern masters of structure and aesthetics. The now famousGalaxy dress, a firm favourite of Victoria Beckham and other A List celebrities, was widely proclaimed amongst fashion critics as the Dress of the Season in 2005.

To view the complete range of Winter Wonders that are now available from Roland Mouret, as well as getting a preview of the upcoming collections for the Spring/Summer ’13 season, visit the Roland Mouret website at

Via EPR Network
More Apparel & Fashion press releases

Quest For Plus Size Women’s Fashions

It’s not always easy for plus size women to find clothing, shoes and accessories that not only compliment their body shapes, but are comfortable and fit into their life-styles as well. After years of fighting the frustration of shopping and not finding a good selection of quality women’s plus size clothing in local stores and malls, Bob and Diana Gillig from Elkton, Maryland, pulled their efforts and research together and developed a website, designed specifically for plus size women who may have experienced some of the same shopping frustrations.

The website offers pages chock-full of great information for plus size women, how to identify their body shape, whether they have a tall or petite frame, and reasons why certain fashions look better on one shape versus another. “The way your clothes fit your shape and make you look when you glance in the mirror can make you feel great about yourself, or absolutely miserable”, said Diana. “We strive to find the best fashion trends and choices for plus size women, whether tall or petite, and bring them together on our website”.

Finding great online retail stores that offer real plus size clothing choices was just part of their research. They spend hours each week checking the latest fashion trends and styles to make sure they are only offering the most up-to-date fashion information, and focus on fashion trends for plus size women.

Many times, some of the featured retailers for plus size women’s fashions offer special sale discounts on dresses, separates, casual or corporate wear, swimsuits, maternity clothes, formals, wedding dresses, and dresses to outfit an entire bridal party. Numerous stores also offer accessories, handbags and shoes.

A section of their site is dedicated just for men who shop for their plus size women. They may be in need of a special gift, or plan to buy something special for their lady, but are not sure how to read plus size charts. Pages on the site explain fashion terminology, and offer information to help men make good fashion choices for their plus size women.

According to Bob and Diana, the research continues, and new information on current fashion trends and styles for plus size women is always being included on the site. To learn more about Shapely Plus, you may visit or contact Bob and Diana at

Via EPR Network
More Apparel & Fashion press releases

Join Roland Mouret during Vogue Fashion’s Night Out to Celebrate a Style Icon

Thursday 6th September 2012 marks Vogue Fashion’s Night Out, and as part of the event taking place in various locations around London, designer Roland Mouret is inviting dedicated followers of fashion to step through the looking glass and into the world of a style icon.

Mouret has created the inimitable ‘La Baba’ dress inspired by the iconic style of jewellery designer, and all-around fashion idol, Catherine Baba. Limited edition patterns of the dress will be available on the night, along with Veuve Clicquot champagne and delectable cake pops.

The pattern will be available in two size ranges, one to fit size 6-10, and another to fit size 12-14. Each pattern comes with step by step instructions and a draping video, showing Roland creating ‘La Baba’ dress has also been made. The event is one of the most hotly anticipated elements of what is sure to be an exceptional evening of fashion and fun in the style capital of the world.

For those of you who don’t know, Roland Mouret is considered one of the masters of structure and aesthetics in the world of high fashion. He is the brilliant mind behind the now legendary Galaxy dress, and boasts a huge celebrity following which includes Victoria Beckham, Jessica Biel and other A-List celebs.

He is renowned for his flattering approach to fashion design, in particular his fondness for simply shaping his fabrics directly onto his models rather than working from sketches. The latest Roland Mouret designer dresses for Autumn Winter 2012 are available right now from the designer’s official site. Here you’ll find sensational designs like the Titanium Dress and much more.

Pay a visit to the site today to find out more and don’t miss what is sure to be a fantastic occasion for Vogue Fashion’s Night Out. Find out more here:

For any inquiries regarding specific items or purchase info, please call us at our Head Office and Flagship Store.

Via EPR Network
More Apparel & Fashion press releases

Balluun Introduces New Social Business Platform To Empower Fashion Designers To Create Impact For Their Brands And Businesses

Leading up to the 2012 MAGIC show, social business upstart, Balluun, today announced its patent-pending technology platform for emerging fashion designers and the wholesale marketplace. On the same day, Balluun announced a new advisory board member, fashion maverick, Nicole Miller. “We are so honored and excited to be able to tap such a visionary innovator and designer to add to our distinguished group of advisors,” said Peter Koch, CEO of Balluun. “She will bring an invaluable perspective, aesthetic eye and reality check to our overall effort.”

Balluun is the future of commerce for fashion, as we know it. Fashion designers who are Balluun members can easily upload their collections on Balluun’s website prior to the show and take advantage of Balluun’s mobile app to display specifications of their lines and conduct transactions with buyers online at the show.

Balluun’s focus is the world of fashion and redefining how fashion is accessed, experienced, shared, purchased and sold in the real and digital worlds. Some of Balluun’s primary features and benefits include:
– Balluun provides the ability for sellers to share product updates and entire collections and for buyers to view and discover new designs and track product trends.

– Balluun enables buyers to communicate directly with the sellers before, during and after creating a purchase order.

– Balluun accommodates all terms and forms of payment traditionally found in the fashion industry.

– Balluun records all of the information for the seller and the buyer, and all order information is maintained online for easy reference anytime, anywhere.

“Balluun is truly game-changing for young fashion designers who want to create impact with their brands and build businesses within an increasingly competitive climate.” said Peter Koch, CEO of Balluun. “With the continued evolution of the internet, the cloud and social networking, Balluun has been able to develop transformative ways to do business.”
Brief Balluun Product Snapshot

Visually Rich Marketplace To Show & Share Collections- Balluun provides a robust platform on which designers/manufacturers can sell their products and independent retailers can shop for products in a visually rich digital environment. Social Business Community All Your Own- Balluun’s platform is optimized for ongoing social inter-action and like an in-person interaction, people communicate with one another back and forth while purchasing goods. Balluun accomplishes this and deploys technology to thread the communication exchange throughout a transaction. The Paperless Office- Balluun enables designers, retailers and manufacturers the ability to search products by price and style, review line sheets and collections, create and pay purchase orders online. Balluun provides a hassle-free digital option from paper-based lookbooks/catalogs, business cards and order forms in a social business solution.

Via EPR Network
More Apparel & Fashion press releases

WorkinFashion is a Fashion Job Sensation!

WorkinFashion – The professional network for the fashion industry launched in mid January 2011 after just over 10 months, the website now has thousands of fashion professionals registered seeking jobs in fashion, retail and modeling.

WorkinFashion is fast becoming “the website” to advertise fashion jobs or look for work in the fashion industry.

Managing Director Simon Golding said “I am delighted by the growth of the network; it’s amazing to think that from a cold start WorkinFashion now has hundreds of fashion jobs receiving thousands of applications every month. I think what appeals to fashion recruiters is our simple pricing structure, it’s a one off fee of £200 for a year’s recruitment advertising, recruiters can post as many jobs as they want all year round for less than the price of one fortnight’s job advert on our competitors sites….It’s common sense to use us”.

WorkinFashion combines all the best features of a social network and a specialist fashion, modeling and retail jobs portal. The site offers specific profiles for fashion professionals, models, companies and recruitment agencies working in fashion and related industries.

Fashion job seekers start a free career profile to search fashion jobs, get scouted or simply to network with other fashionistas and companies working within the fashion industry.

Prospective models and fashion designers can upload modeling or design portfolios, browse casting calls and build up contacts within the fashion industry. Fashion brands, retailers and Model agencies can create company profiles on Workinfashion to promote brand awareness, publish press releases in the news section and recruit new talent for permanent or temporary fashion jobs.

WorkinFashion is already working with the majority of top fashion recruitment agencies, advertising over 700 fashion vacancies in areas of the industry ranging from fashion retail, design, buying, and merchandising jobs plus many more. IF you are looking for a fashion job or need to advertise fashion jobs, then we hope to see you joining us on WorkinFashion, register your personal, model, agency or company profile online at or If you require further information please call (+44) 8 44 544 1550 or email

Via EPR Network
More Apparel & Fashion press releases

Ugg Boots Look Set To Be More Popular Than Ever

This season ugg boots look set to be more popular than ever in the United Kingdom. Over the past 5 years the UK has adopted the fluffy foot trend that spent the previous decade spreading throughout the United State and the previous 100 years as an integral part of Australia culture. Ugg boots UK rise to popularity was initially met with a number of hurdles which prevented the trend from really growing in the UK like they have in other regions, this year however the barriers are gone allowing uggs to once again spread like wildfire.

When they were first introduced to the UK a number of years ago ugg boots lacked the support of the UK’s fashion elite and unlike the United States ugg boots were not backed by celebrities. This was the first thing to change with the fashion savvy backing the boots. The fashion status of ugg boots remains a polarising topic but even those staunchly fighting against the fashion status of ugg boots were won over by their comfort. The message “Don’t wear them in public but oh my god you must try them, I never take them off when I’m at home” is about as bad as it got. Thanks to the pull modern fashion hubs have online modern trends like ugg boots quickly found a home amongst the fashion savvy and eventually the pages of Celebrity tabloids.

So ugg boots were hot fashion in the UK for the first time but still out of reach of many thanks in no part to very heavy price tags. £200+ for a pair of boots our US counterparts were paying less than £100 for. Surely VAT and import taxes were not the only reason for such a large difference? Ugg boots are always going to be expensive; the leathers are comfortable but also extremely rare and harder and harder to come by. Now though competition from brands like EMU and Whooga ugg boots is helping to lower prices and introduce options to consumers. Youtubers with hundreds of thousands of subscribers were the first to test these competitors and usually recommend them on the basis of equal of better comfort at vastly more affordable prices.

So ugg boots were finally affordable, popular and due to a terribly cold winter in very high demand but they were still not going to spread like wildfire. Over the years Google has battled counterfeiters and done a pretty decent job of sending shoppers to legitimate vendors. During 2009 and the better part of 2010, when more and more consumers began to look online to do their shopping the counterfeiters had taken over many of the leading Google pages and were taking millions of dollars from consumers everyday for either poor quality counterfeit boots, or simply charging the customer’s credit card with no intention of ever sending boots. The UK police force and Google haven’t completely eradicated the problem but it is now next to nonexistent and consumers have become also become savvier.

One of the more unusual problems affecting ugg boots stems from availability. When the boots became popular, no one really predicted just how popular they would become and when the shoppers were ready to try on a pair no one had any left. Sure more were on the way but back orders and poor availability of leathers meant we would be waiting until summer until boots arrived. This year manufacturers appear to be ready for UK season but we won’t really know until the temperature plummets. Either way ugg boots look set to become an integral part of our winter fashion staples.

Via EPR Network
More Apparel & Fashion press releases

European Union Cookie Regulations May Change Online Shopping

The Privacy and Electronic Communications Regulations (PECR) have recently (26 th May) a mandate which dictating that website operators with the EU gain explicit consent from their visitors before using cookies to track their interaction with the site.

Cookies are, at their most basic, a short line of text placed on to your computer when you access specific sites. The text file is then used to help the browser remember details about the visitor such as what items are held in the basket or whether this is a first time visit or a returning customer.

Forcing visitors to consent to these cookies is designed to make the internet safer. However, many argue this will come at the expense of functionality. It is currently unclear what form displaying consent will come in, it may simply be an opt-in box.

Simon Crisp, Director of has voiced his concern about this directive, “This is going to add a regulatory and cost burden to digital economy at a time when we don’t need it” Crisp felt that further cookie regulations may add further complications to online shopping which users, new to online retail, would be put off by.

Via EPR Network
More Apparel & Fashion press releases

Whooga Ugg Boots Spread to the UK and US

Originating in Australia back in 2003 Whooga ugg boots have spread like wildfire across the United States and now look set to sweep the UK. The Australian ugg boot market is a dramatically different market to the US and UK in a number of ways. Driving up the East coast of Australia you will pass many small businesses which offer their own brand of ugg boots.

Typically these businesses are generations old and the owner has learned to craft his or her skills working in the back room of the store making each and every pair by hand. Unlike the majority of modern footwear manufacturers these store owners are the craftsman responsible for the manufacturing of the product and also the person interacting directly with and obtaining feedback from the customer. This level of involvement and decades of refinement have resulted in a myriad of stores which offer a very competitive and refined ugg boot. Ugg boots are unlike other types of footwear, the recipe for warmth, comfort and durability is a complex one with many secret ingredients.

Leathers in ugg boots are comparatively soft, the twin faced leathers are hard to come by and available in a wide range of grades. Different leather dying processes result in differing leather odours and differing colour fastness. The leathers stretch and so cutting boots to size is a tricky process. A boot which stretches too much will overstress the relatively soft leathers and the boots will tear. A lose fitting boot will lack the ‘clouds of warm air’ comfort that has given ugg boots a legendry reputation. But like any complex recipe when it’s made just right the results are very special.

Growing up in Australia Whooga founders believed there was an opportunity to offer a sheepskin boot which was designed solely for the purpose of being the most comfortable boot available. The leathers used in construction of Whooga are graded higher than traditional ugg boots. The inner fleece is markedly thicker and softer. The classic designs have been refined over decades and are very lightweight. The remaining secret ingredients are like any great recipe very well protected. Take a browse online for ugg boot comparisons and reviews and you’ll see the proof really is in the pudding. NYShoe Spy conducted what can be considered to be the most comprehensive comparison of all major ugg boot brands to date.

Via EPR Network
More Apparel & Fashion press releases