Category Archives: Maternity Wear

ComfyBabies now stocking new Wallaboo Baby Changing Bags

ComfyBabies are now stocking brand new Baby Changing Bags as part of their expanding range. The popular Wallaboo changing bags are made from faux suede with a fleece trim and function both as a stylish shoulder bag and baby changing facility. Adapt the Wallaboo to carry on your shoulder or attach to a pram, to alleviate strain. This bag makes a trip out and about easier and less stressful, as you can compartmentalise all your baby’s items. Inside there are five pockets and two large compartments, made especially for nappies and wipes. The two carrying straps are padded and adjustable to suit your height, making carriage as comfortable as possible.

Inside the Wallaboo baby changing bag, there is a thermal bottle holder, which will keep your baby’s drink warm or cool for a few hours. A special pouch for used nappies and wipes makes it ideal for separating your own items, such as your mobile, diaries etc. all contained in two interior zip-up pockets. This bag also holds the essential baby changing mat, which is padded and washable that you can bring out at any time when you’re in a cafe or restaurant wash facility. The interior lining of the Wallaboo makes it easy to clean and wipe dry, so you won’t have to worry about stains.

The Wallaboo Changing Bag has a number of detachable features, including the insulated bottle holder, which you can replace with space for your own bits and bobs. Uniquely, the Wallaboo is water resistant, so you can afford spills of any kind without ruining the appearance or durability of the bag. Wallaboos are available in six gorgeous colours, including red, blue, pink, lime, chocolate and black. Generous dimensions and excellent quality will make this bag part of your new baby essentials.

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New Look Scoop Multiple Fashion Awards At Company Magazine Ceremony

High Street trend setters New Look have walked away from the prestigious Company Fashion Awards with a handful of significant awards, cementing their position as the leading creator of high fashion, high street clothing. The ceremony, which included amongst New Look’s competitors other high profile fashion brands, was voted for by Company Magazine’s online readership. New Look walked away with a place in the Best Place to spend £50 and Best Plus Size Clothes categories and took first position for offering the Best Shoes under £50.

The three awards are a significant scoop for the high street fashion retailer, which has continually evolved its fashion brand since 1969 when the company was founded in Weymouth, Dorset. It now has over 800 stores in the UK, Eire and mainland Europe. New Look have continued to stay ahead of the high street fashion pack by teaming up with recognisable faces that appeal to a fashion savvy market and continue to offer their own adaptations of cool cutting edge clothes likeskinny jeans. Amongst the famous faces that have represented the brand in recent years are Drew Barrymore, Pixie Geldof, and Alexa Chung.

This season New Look has recession busting seasonal offers on their party dresses, which are available online. As you’d expect prices are in keeping with their Under £50 category competition wins, reflecting New Look’s continuing commitment to providing on trend glam at affordable prices.

About New Look
New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, menswear to kidswear – all ranges and styles can all be found at New Look– and at the moment, some of them at very reasonable prices.

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Breastfeeding Dresses – The New Maternity Wear Trend

The trend now is for maternity wear to have a breastfeeding capability as well. Spokeswoman for Fertile Mind, a supplier of maternity clothing, Christine Kininmonth agrees.Breastfeeding Dresses

“The popularity of nursing clothesgenerally has risen tenfold in the last two years, but the new trend is for pregnancy clothing to be suitable for breastfeeding as well.” she says. “We have stores demanding dresses and tops that are long enough to cover pregnant bellies and that can stretch back to be worn after the baby is born PLUS have a breastfeeding design feature. Ruching at the sides is particularly popular, as it flatters a pregnant tummy and hides a post-baby one.”

Christine says maternity dresses such as Mothers En Vogue’s Dana dress are the way of the future.

“The Dana dress has the stretch for maternity and the discreet breastfeeding openings for nursing. Pregnant women get hot easily, so the dress has 50% cotton. There is also plenty of Spandex for stretch and Modal for softness.”

Fertile Mind has been in the maternity wear business for more than 10 years. “We saw the rise and rise of breastfeeding clothing and the trend towards fitted clothes that sit tight across the pregnant belly. Now the two have combined, and there is a demand for fitted clothes that you wear for a lot longer than nine months.”

The Dana dresses are available at

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An Icon For Pregnant Women, Belly Belt Has Undergone A Facelift

The kit that turns normal clothes into maternity wear has been tweaked to be even better for early pregnancy. Inventor and founder Christine Kininmonth says the change is only the second in 10 years.

“We listed to feedback from our customers and heard that women wanted to wear Belly Belt earlier in their pregnancy,” she said. “The changes we’ve made in our maternity kit mean you can now wear your trousers, skirts and short the moment you can no longer button up your fly.”

Belly Belt is an Aussie success story. The maternity kit is now sold throughout the world.

“We have a lot of enthusiasm for Belly Belt in many places, but Burma is probably the most exotic,” Christine says. “If I think back to the early days, I would never had imagined we’d be selling my little Australian invention in Burma!.”

The success of Belly Belt led 10 years ago to the formation of the company Fertile Mind. Christine and her business partner Peter Hooker now employ six staff and have a warehouse filled with maternity dresses, maternity jeans, breastfeeding tops, nursing pillows and maternity accessories.

“We’ve diversified into a range of maternity wear and nursing wear,” says Christine, “so we’re probably one of the growing players in the Australian maternity industry.” Fertile Mind is a family-friendly workplace, so most of the women selling maternity wear are mums themselves.

‘It’s important for us to sell only maternity wear and breastfeeding clothing that we would have bought for our own pregnancies,” emphasises Christine. “We’re mums a few times over so we’re pretty picky.”

While Belly Belt is one of the more successful of their maternity accessories, it’s getting a run for its money by the Milkbar Portable Nursing Pillow.

Christine enthuses, “This pillow has just taken off. We are sending out mountains of these to our maternity store and baby store stockists, they are selling so well.”

The Milkbar Portable Nursing Pillow was invented by a Sydney mother to ease back and shoulder strain when breastfeeding a baby.

“It’s wonderful to see inventions such as Belly Belt and The Milkbar gain a following, as it’s a credit to mother-inventors,” says Christine.

Maternity stores and baby stores will be receiving the new Belly Belt kit from today. Christine hopes it will make the Belly Belt more popular that ever. “Pregnant women in Australia have been very supportive. They may be cautious spending as much on maternity wear in a recession, so Belly Belt has its place in a flat market.”

Belly Belt maternity kit sells for $29.95 and can be found at

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Due Maternity Unveils Next-Generation E-Commerce Web Site and Social Network Community

Due Maternity, specializing in designer maternity clothing and accessories, launched its newly redesigned web site and social network. Due Maternity offers active, casual and dressy maternity clothes as well as nursing accessories, diaper bags, skin care and even baby clothes and baby gifts. Its online community is a forum for expecting parents based on the idea of a social network.

“We are truly excited to unveil our newly upgraded web site and community, which has always been a unique part of our operations,” said Shannon DiPadova, co-founder, Due Maternity. “In store, we have established a wonderful tradition of pampering moms-to-be and now at, we celebrate pregnancy by providing not just a place to shop, but a community in which to share, learn and engage. Today’s expectant moms are embarking on an life-altering experience and our web site offers customers a way to express themselves like never before.”

Due Maternity’s online community engages visitors with the ability to create personal page with baby’s due date, gift registry, next-generation photo and video sharing, guest book, baby due date calculator, baby astrology, and even a way to create custom announcements, baby shower and birthday party invitations. Due Maternity podcasts range from parenting tips to the latest pregnancy styles and trends.

Working with to design and produce the new site, Due Maternity enhanced its web site’s organic search engine optimization and search engine marketing. The web design and engineering teams at developed Due Maternity’s social web presence as part of the evolution of commerce sites that are becoming sources for education, entertainment and sharing via online communities. This concept brings friends and families together wherever they are.

About Due Maternity
Due Maternity retail stores and online shop featuring the highest quality merchandise and unparalleled customer service, was born out of necessity. While visiting family in Santa Barbara, expectant former publicist Shannon Raffetto DiPadova and her husband, Albert DiPadova, an advertising veteran, noticed an absence of maternity clothing stores among Santa Barbara’s bevy of boutiques, and thus — Due Maternity was conceived. Dedicated to celebrating the pregnancy
experience with beauty, style and a sense of well-being, Due offers one of the largest selections of designer maternity clothes, maternity tees, maternity dresses, accessories, skin care as well as prenatal and lactation classes. For more information, please visit or call 1-866-SHOP-DUE (1-866-746-7383).

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One Of Fertile Mind’s Innovative Products – The Original 6waydress

Fertile Mind began as a one product company back in 1998 when founder Christine Kininmonth invented the Belly Belt for her own pregnancy.

Belly Belt expanded Christine’s regular suits so she could continue to present the TV news while pregnant.

Since then, Belly Belt has been taken up by almost every maternity and baby store in Australia, and is in almost all department store chains.

Belly Belt has been a regular success story on television business shows and has been nominated as a finalist in business awards.

Christine and her business partner Peter Hooker have now expanded Fertile Mind to include many other innovative products, including their own design – the original 6WayDress and clever nursing wear.

As well as hundreds of magazine articles, Fertile Mind was one of sixteen Australian companies selected for inclusion in “Made in Australia”, a book about Australian entrepreneurship sponsored by IBM.

On the export front, Fertile Mind products are now in 25 countries!

Christine still continues her media career and is a judge on prime time ABC TV’s The New Inventors program.

You can find out more about Fertile Mind by visiting the website – – where you can see a full collection of products now available in the United States.

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A Clever Idea From Australia Will Revolutionize Maternity Wear In The US

Belly Belt from Fertile Mind is a simple kit that elasticizes waistbands in regular clothes so they can be worn during pregnancy.

Fertile Mind president Christine Kininmonth says Belly Belt has changed the way Australian women enjoy the early months of pregnancy. “Hiding their condition from work colleagues is one of the reasons customers give for buying a Belly Belt”, she says. “You look and feel like you always have, while you adjust to the changes in your body shape.”

Fertile Mind’s success in Australia has led it to expand into the US, and the growth includes a move into nursing clothing. “Nursing clothing is a boom industry” says Peter Hooker, Christine’s business partner. “We specialize in nursing tops that, like the Belly Belt, reflect regular fashion trends.”

Christine Kininmonth and Peter Hooker where a popular exhibitor at the Mom2B Trade Show.

For further details you can also see or contact Kylie Mills-Coleman ( in Australia.

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Mums-To-Be Can Look Great In A Pair Of Stretchy Jeans

But white jeans can be the most sensible purchase for your maternity wardrobe. For a start, they always looks fresh and cheerful and they go with anything.

Pair with coloured tanks or dark t-shirts, layer a floaty print top or kaftan, throw on a bikini top and a sheer button-up shirt.

Secondly, they wash so well. Whites can be thrown in with nappies for a good Napisan soak…..ensuring you always look bright and cheery.

One of the most comfortable and lightweight brands of white jeans is the new straight-leg style from SeraphineSeraphine are known for their award-winning bootcut jean style, which were named “best maternity jean” by UK fashion editors.

Now Seraphine have designed the perfect white jean with a soft, underbelly waistband and hidden elastic pockets. Best of all, there are belt loops so mums can continue wearing their comfortable stretch jeans once baby comes along. A lot of options and super comfort makes these jeans a solid investment at $189.95. Try for stockists.

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Nursing Mothers Are Seeking Tops That Are Not Obviously A Nursing Garment

Fertile Mind‘s Goddess nursing top is a case in point. The flattering bust line cleverly hides discreet feeding openings.

The leading nursing fashion is the Glamourmom range with build-in nursing bra tanks and tops. Featuring 4 different styles and a wide range of colours mums feel comfortable and support while they nurse discretly.

Another clever design from Mothers en Vogue is the Classic Sleeveless Ruched Top – a floaty, feminine style in pale pink or black.

For those who prefer to draw attention away from their upper arms, the short or three quarter sleeve Fertile Mind Henley has enough stretch in the fabric for use as maternity wear as well as nursing.

Fertile Mind’s nursing fashion gives mothers more choice in supporting their decision to breastfeed their baby.

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