A GARDEN OF VIBRANT DREAMS – Art Project by Shanghai Tang
SHANGHAI, 2014-8-22 — /FASHION TALK/ — Shanghai Tang celebrates its 20th anniversary as the global curator of Modern Chinese chic with a series of collaborations with the visionary creative talents. Inspired by the beauty of nature, this short film “A Garden of Vibrant Dreams” takes us on a mesmerizing journey through a series of six artworks by the talented Chinese artist Jacky Tsai. The video takes us on a continuous fall-through of captivating pop-art scenes that merge one into another to form a dream-like world. The mystic spiral made of round artworks imitate a hypnotic fall where one enters a world within a world (mise-en-abîme). Accompanied by original cinematic music that combines sounds of the East with a modern twist, it is a truly sensory experience that leaves the viewer with a sense of mystery.
“A Garden of Vibrant Dreams” by Shanghai Tang
Artwork by Chinese artist Jacky Tsai
The Jacky Tsai x Shanghai Tang collections are centered on six artworks; the Floral Play, Lotus Porcelain, Carved Dragon, Ginger Flower, Petrol Rainbow and Flying Tiger. In the video, these six artworks are smoothly blended together into one universe to form the garden of vibrant dreams. This magical dimension is filled with colorful energy, reflecting on the optimism of modern China.
The first scene Floral Play – an awaking of nature – captures attention with the opening gates of leaves, followed by acrobats and ballerinas dancing on tree branches, among a kaleidoscope of butterflies, forming a surreal universe embracing the vitality of life. The sudden splash of ink introduces the world of peaceful Lotus Porcelain inspired by Chinese porcelain. The leaves float quietly on a mirror-like river, while acrobats play energetically underneath on the stems. These contrasting actions form an unexpected sense of harmony. As if on wings, we are taken up into the mountains where Chinese motifs of wiggly tree branches and birds grow into a Carved Dragon on a glowing red sunset. We then dive into the radiant sunlight that unexpectedly leads us to the vibrant vegetal universe, the Ginger Flower universe. It takes us through a tunnel of birds, dragonflies, and koi fish coming together to form a picturesque portrait. A compelling spiral of paint swiftly takes the viewer to a colourful valley of Petrol Rainbow set in a landscape of an iceberg with dolphins and gold fish ending the journey by entering a Flying Tiger pop-art like circus. Chinese acrobats and Western performers are seen jumping and swinging up in the air to celebrate the Chinese New Year, on a festive background of Chinese lanterns and dancing lions.
The artworks of Jacky Tsai inspired a limited edition capsule collection of apparel and accessories for women and men. These include the traditional qipao dresses, box clutches, cashmere shawls, porcelain dining set, home products, iPad and iPhone cases, and even a skateboard.
Brand: Shanghai Tang
Title: A Garden of Vibrant Dreams
Artwork: Jacky Tsai
Motion design: 21-10 Agency (21-10.com)
Original Music & Sound Design: Charlie Nguyen Kim (cnkmusic.com)
Copywriting: Aleksandra Milewicz (Shanghai Tang)
Production: Sylvain Rocher (Shanghai Tang) & Pierre Blaise Dionet (Shanghai Tang)
THE COLLABORATION – JACKY TSAI X SHANGHAI TANG
Starting off the festivities, Shanghai Tang collaborates with the contemporary artist Jacky Tsai to create a series of original artworks. Inspired by the vibrant beauty of nature, the six art pieces are filled with colourful energy and reflect the optimism of modern China, in line with the core value of Shanghai Tang. Taking a fashionable twist, these artworks have also inspired a limited edition capsule collection ranging from luxurious qipao and box clutches to delicate tableware and cashmere shawls.
The collection and the artworks are representations of Tsai’s vision to create a unique marriage between traditional Eastern craftsmanship with contemporary Western pop art, as well as Shanghai Tang’s spirit of redefining traditional Chinese luxury with a modern twist.
Jacky Tsai x Shanghai Tang original artworks and the limited edition capsule collection debuted at the Shanghai Tang Mansion (1 Duddell Street) on 15th May at Shanghai Tang’s 20th Anniversary kick-off party in conjunction with Art Basel Hong Kong. The full collection was launched in-store and online starting 16th May, 2014.
ABOUT JACKY TSAI
Best known for his artistic creations bringing together the East and the West, Jacky Tsai was born in Shanghai in 1984 and moved to London after completing a BA at the China Academy of Art to study at Central St Martins College of Art and Design. He quickly made an impact in the fashion world with his iconic floral skull image made for Alexander McQueen.
Since graduating in 2008, Jacky has been fascinated with combining traditional Eastern craftsmanship and contemporary Western pop art aesthetic – a vision shared with Shanghai Tang in its pursuit of modern Chinese lifestyle and attitude.
Tsai’s commitment to revitalising Chinese artistic traditions is seen in the works produced for this Shanghai Tang collaboration where he utilises the traditional techniques of lacquer carving, silk embroidery and hand-painted porcelain.
His recent works include an exquisite large blue and white porcelain egg for the Faberge Big Egg Hunt in New York City, which was auctioned in Sotheby’s New York in April 2014.
ABOUT SHANGHAI TANG
Founded in Hong Kong in 1994, Shanghai Tang is a luxury fashion label that interprets Chinese heritage by bringing its richness, beauty and energy into the world. Owned by Richemont Group, Shanghai Tang combines Eastern aesthetics with relevant modernity, contemporary elegance and sophistication.
Through its womenswear, menswear, gifts and homeware collections, Shanghai Tang embraces curated Modern Chinese Chic by adding a unique touch of vibrancy, wit and creativity to everyday life.
With a worldwide presence, the company continues to expand in the world’s most cosmopolitan cities as well as online with a mission to offer affordable luxury with a gracious sense of service.
For more brand information and to shop online, please visit www.shanghaitang.com
OUR RETAIL NETWORK
Shanghai Tang supports an international network of 43 boutiques, including:
– The Shanghai Tang Mansion, the world’s largest lifestyle flagship – 1 Duddell Street, Central, in Hong Kong
– The Cathay Mansion in Shanghai, China. the largest flagship boutique in China – 868 Huaihai Zhong Road , Shanghai
FULL-LENGTH VIDEO LINK
Floral Play – The first scene – an awaking of nature – captures attention with the opening gates of leaves, followed by acrobats and ballerinas dancing on tree branches, among a kaleidoscope of butterflies, forming a surreal universe embracing the vitality of life.
Lotus Porcelain – A sudden splash of ink introduces peaceful lotus flowers inspired by Chinese porcelain. The leaves float quietly on a mirror-like river, while acrobats play energetically underneath on the stems. These contrasting actions form an unexpected sense of harmony.
Carved Dragon – Chinese motif makes a reference to a traditional Chinese painting. Animated, they resemble wiggly tree branches leading to an idyllic red sunset.
Ginger Flower – The signature scent of Shanghai Tang takes you through a tunnel of birds, dragonflies, and koi fish to come together in a picturesque portrait.
Petrol Rainbow – A compelling spiral of paint swiftly takes the viewer to a colourful valley, set in a landscape of an iceberg with dolphins and gold fish.
Flying Tiger – Enter a pop-art-like circus of Chinese acrobats and Western performers, jumping and swinging up in the air to celebrate the Chinese New Year on a festive background of Chinese lanterns and dancing lions.
For more information, please contact
Digital PR | Shanghai Tang
+852 2839 0833
25/F Guangdong Investment Tower,
148 Connaught Road Central, Hong Kong