Category Archives: Children’s Clothes

Kids clothing company Mini Trend launches with its own line of children’s apparel, trendy clothing, shoes & accessories

CHICAGO, 2017-Feb-17 — /Fashion-Talk/ — Launched this month, Mini Trend ( is an exclusive online boutique that offers its own line of children’s apparel and accessories as well as trendy clothing, shoes, and accessories from fashion retailers around the world. Current products include birthday party dresses, gladiator sandals, off-the-shoulder tops, and more.

Mini Trend takes inspiration from fashion runways around the world and the latest street styles to find, search, and design products that are all the rage with the grown-up set.

Mini Trend is offering free U.S. delivery and 20% off for the rest of February with Coupon Code: 2017

Shop now at:


Moonbasa and ITA to Bring U.S. Fashion Brands to China

Partnership Provides New e-Platforms for Brands Interested in Selling to China

Los Angeles, CA, 2016-Aug-09 — /Fashion-Talk/ — The International Trade Administration (ITA) has partnered with Moonbasa, a large China-based e-commerce company, to support a digital platform dedicated to U.S. brands interested in selling to the Chinese market. This will provide U.S. companies with an opportunity to open a web store on Moonbasa’s e-commerce platform, and also give them an opportunity to participate in a three-day online-to-off-line (o-to-o) experience at Moonbasa’s flagship digital store in Shanghai.

According to Kim-Bang Nguyen, Director, Export Promotion and Strategic Business Alliances for the Office of Textiles and Apparel (OTEXA) at ITA, “China is a difficult market to penetrate, especially for small- and medium-size businesses. We believe Moonbasa, an e-commerce platform with a dedicated ‘U.S. Brand Mall’ and full-service commerce solutions, is an effective way for these businesses to create a new channel of distribution in China.”

Moonbasa is a China-based fashion-only e-commerce platform with an all-inclusive turnkey service. It launched a ‘U.S. Brand Mall’ last year supporting more than 25 small-to medium-sized U.S. brands. Such brands currently on the platform include Ocean Current, Taylor and Sage, Janet Chung, Band of Gypsies, and Halo. An o-to-o operation, Moonbasa is slated to open 15 more brand stores this year.

Moonbasa will be exhibiting at WWDMAGIC in the Las Vegas Convention Center August 15-17 in booth 73500 Central Hall, and welcomes U.S. fashion brands to learn about this opportunity. Brands can also contact Barbara Graff, or Kim-Bang Nguyen,
for additional information.

moonbasa logo
Moonbasa/barbara graff,
2300 E. 11th st.,
p: 805-630-0585,,,com,

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West Chester, PA, April 16, 2015 — /FASHION TALK/ — Shells Belles Kidz (SBKidz) is pleased to announce the release of their 2015 summer dresses: the Peacock Collection for girls. SBKidz is an online retail children clothing company that has found its niche by using exotic African ankara inspired bold and vibrant prints on luxuriant silk, chiffon and organza fabrics to tailor eccentric and eye-catchy dresses for girls (2 to 8 years old) with an occasion and preppy appeal. The custom vibrant African ankara-inspired print and elegant girly designs is inspired by the beauty, boldness and confidence of the peacock bird.

“We are thrilled to be introducing these 5 elegant and beautiful dresses to our 2015 summer collection”, said Shells Naija, Founder and Designer for Shells Belles Kidz. “In the past year since we launched, we’ve had a lot of moms asking for more unique, eclectic and special occasion dresses for their little ones, and we listened. The vibrant hot pink and green dresses in this collection are intricately and tastefully designed with that ‘poof poof’ skirt appeal every little girl likes to twirl and strut in. Statement organza bows and rose buds are used as accents to embellish and give the dresses a soft and perfect finish. “The inspiration and interpretation of the peacock collection is to create a line that is unique, different, and channels the vibrancy, beauty, pride and confidence the peacock bird exudes”, says owner and designer, Shells Naija. (View the summer Peacock 2015 look book


Beyond the obvious pomp and style on the outside, Shells Naija a mother to two little girls aged 6 and 8 years, envisioned with this collection a range of beautiful dresses that will channel that inner girl power and energy for little girls to draw the confidence to magnify the many colorful layers within them, to expose and express themselves boldly by strutting and spreading their inner feathers freely and proudly. An attribute she desires and hopes for her little girls and girls all over the world.

The mission at SBKidz since its June 2014 opening is to launch and elevate the vibrant African Ankara print into the main fashion discourse in the U.S. through the childrens’ apparel industry. SBKidz is sharing one new perspective- that girls can be in very fashionable and luxuriant clothing that are child appropriate, comfortable, unique (vivid & never-seen-before African ankara inspired prints) and still be affordable; dresses averaging $USD 59.99 – $USD 69.99, and skirts averaging $USD 39.99 – $USD 49.99.


Shells Belles Kidz
201 Winston Lane
West Chester, PA 19382.
Phone: 215-847-6412

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ComfyBabies now stocking new Wallaboo Baby Changing Bags

ComfyBabies are now stocking brand new Baby Changing Bags as part of their expanding range. The popular Wallaboo changing bags are made from faux suede with a fleece trim and function both as a stylish shoulder bag and baby changing facility. Adapt the Wallaboo to carry on your shoulder or attach to a pram, to alleviate strain. This bag makes a trip out and about easier and less stressful, as you can compartmentalise all your baby’s items. Inside there are five pockets and two large compartments, made especially for nappies and wipes. The two carrying straps are padded and adjustable to suit your height, making carriage as comfortable as possible.

Inside the Wallaboo baby changing bag, there is a thermal bottle holder, which will keep your baby’s drink warm or cool for a few hours. A special pouch for used nappies and wipes makes it ideal for separating your own items, such as your mobile, diaries etc. all contained in two interior zip-up pockets. This bag also holds the essential baby changing mat, which is padded and washable that you can bring out at any time when you’re in a cafe or restaurant wash facility. The interior lining of the Wallaboo makes it easy to clean and wipe dry, so you won’t have to worry about stains.

The Wallaboo Changing Bag has a number of detachable features, including the insulated bottle holder, which you can replace with space for your own bits and bobs. Uniquely, the Wallaboo is water resistant, so you can afford spills of any kind without ruining the appearance or durability of the bag. Wallaboos are available in six gorgeous colours, including red, blue, pink, lime, chocolate and black. Generous dimensions and excellent quality will make this bag part of your new baby essentials.

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Solartex Sun Gear Announces Partnerships with NADNP & Melanoma Research Foundation

Solartex Sun Gear, Inc., has been endorsed by the National Academy of Dermatology Nurse Practitioners (NADNP) as its official sun protective clothing company. Solartex carries Stingray products which have the endorsement of the Skin & Cancer Foundation of Australia and their Sunbusters products have the endorsement of the Skin Cancer Foundation.

The NADNP is dedicated to supporting and developing Dermatology Nurse Practitioners (NPs), while assisting all NPs looking for leadership and guidance in the field of dermatology. NADNP strives to provide the educational, practice support, and assessment tools needed for its members to excel in their dermatology practice.

Solartex carries high quality UV Sun Protective Swimwear, Rash Guards, Surf Shirts, Swim Shirts, Sun Protection Hats and UV Sun Protective Clothing, all of which NADNP recommends that its patients consistently use. With a SPF / UPF 50+ rating, Solartex’s UV apparel, UV shirts and UV swimwear block 98% of all UVA & UVB rays. Their SPF clothing and UPF swimsuits resist chlorine, have excellent stretch and recovery, and are quick drying. With sizes ranging from infant to plus size 8XL, they offer sun proof style UV Sun Protection Clothing for every age and virtually every outdoor activity such as swimming, bicycling, running, boating, golfing and gardening. The NADNP encourages its NPs to use resources such as Solartex to teach patients about preventing skin cancer and UV damage.

On a related note, Solartex has joined forces with Style Network, Universal Pictures, Pale Girl Speaks, and the Melanoma Research Foundation in sponsoring the MILES FOR MELANOMA RUN/WALK AT UNIVERSAL STUDIOS. This May 6th event will feature a “Style Experience” Tent, a Special Performance by Indie Rock Band “The 88,” Skin Damage Assessments, Sunscreen Samples from Key Sponsor KINeSYS and more. The Melanoma Research Foundation also seeks to educate and inform people about sun protection, melanoma risks and ways to protect oneself, including the use of sun protective clothing.

Pale Girl Speaks is a blog dedicated to informing people about the dangers of UV exposure, providing tips to prevent or proactively identify UV skin damage that can lead to melanoma and offering advice on stylish ways to protect the skin from sun damage. The blog is written by a young woman who is a 3-time melanoma survivor.

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Boden Wins Loyalty Award

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award’s judges were impressed, commenting “A great example of marketing with a personal touch.” Praising the quality and relevance of personalisation they added, “Strong customisation made it highly engaging and drove strong results”.

Boden’s campaign fought off strong competition in the face of O2’s Priority campaign and Innocent Drinks’ Innocent AGM to claim the Winner’s award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week’s Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

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Boden Reaps Success With Innovative Catalogue Campaign

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.

In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win £1,000 worth of Boden clothing. Those that weren’t lucky enough to scoop the prize were awarded with a 15% off discount and automatically deep-linked from the micro site to the relevant Boden web page based on their catalogue preferences and gender.

The thorough approach with creative integration from start to finish paid off, boosting both engagement and sales. Matthew Finn, Assistant Marketing Manager at Boden, commented “Despite the higher initial costs we experienced almost double the response rate.” He went on to thank digital printers Howard Hunt and insight partners Celerity for their support in putting the campaign together.

Mr Finn now plans to roll out similar features to more tactical campaigns in the future. “We’ve seen declining response rates for enquirers on traditional mailings”, he says, sighting personalised integrated campaigns as a way to boost enquirer engagement and conversion.

This success follows hot on the heels of Boden’s catalogue campaign that was awarded Marketing Week’s Engage Award in May. The “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was unique to each customer based on their shopping history and life story with the brand. Overall results for this catalogue mailing delivered a near 30% uplift in response.

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Naartjie Kids Having Summer Sale!

Naartjie Kids, the original name in fun clothing sizes 0-10 years and premier retailer specializing in kids clothes announces that beginning on the 12th of May the Summer Sale will begin. Parents can save on selected summer fashions just in time for the beginning of the season.

With the rapidly approaching summer season, Naartjie Kids, known for their superior quality in fabric and style, will be holding a summer sale. With the discounted pricing on selected summer fashions, parents can purchase top-of-the-line quality as well as save financially. The durability of the clothing will withstand the normal wear and tear that is part of being a child.

In addition, kids will enjoy the clothing for the soft fabric, made from 100% cotton and superior comfort they provide. Also, with the bright vibrant colors captured in every garment, parents and children alike can fully embrace the feeling of summer time through the clothing. Naartjie with its careful attention to detail patterns and colors continue to match with every new release of clothing throughout all seasons. Parents will truly appreciate the Naartjie Kids clothing with the pre-washed, pre-shrunk process to make for easy and simple care.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

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Naartjie Kids Opens Three New Stores

Naartjie Kids, the original name in clothing sizes 0-10 years and premier retailer specializing in childrens clothes, announce the opening of three locations across the country. On April 14th Naartjie Kids stores opened for the first time in Minnesota, Maryland, and Texas.

Naartjie Kids, known for their superior quality in fabric, is expanding its services across the country with the addition of new stores. In Minnesota, Naartjie Kids is the latest addition to the Mall of America in Bloomington. This store will be exclusive to the Mall of America in the five-state drive market, thus being the first store to open in the Midwest. In Maryland the Naartjie Kids store will be located in the Towson Town Center in Towson. The third location of a new store opening is in Frisco, Texas at the Stonebriar Centre. The store is on the lower level near the ICE.

Naartjie Kids in celebration of the new store openings, these locations will be offering 25% off the entire stock until the 17th of April. For those who do not live near these locations, or who prefer to shop on the website can take advantage of the special promotion running through the 20th of April. Currently Naartjie Kids is offering Buy One Get One 50% off girls dresses and skirts, as well as boys’ fashion shorts. The offer runs through midnight, and one can visit the website for more details and information.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, naartjie kids introduces new colors, prints and styles within each collection to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

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New Summer One Collection At Naartjie Summer Season Brings New Additions In Clothing Choices

Naartjie Kids, the original name in clothing sizes 0-10 years and premier retailer specializing in kids clothes, announce the arrival of a new Summer One collection just in time for the upcoming season. By providing fresh and vibrant colored clothing, one can adequately reflect the season through attire selections.

Naartjie Kids, known for their superior quality in fabrics, provide comfortable yet fashionable styled clothing for children. The new line features tops and bottoms that accurately reflect the meaning and feeling behind the summer season. Winter is known for its drab and gloomy days. Thus, this premier retailer showcases fun and chic clothing styles that both parents and children can agree upon.

The clothing selection greatly influenced by the tropical island of Bali, brings about the underlying and summer-type vibe. Denim shorts and adorable mix-and-match tops make the shopping experience simplified as well as enjoyable. Summer is a cherished time for children where outdoor play is in full swing, and summer beach vacations are considered a must. Naartjie accurately captures these moments in their colorful styled clothing.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

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Molly Brown London Launch Jewellery Care and Advice Guides

Cult girls jewellery brand Molly Brown London is launching a Care and Advice section on its website. The stylish website which houses some of the most desirable designer girls’ jewellery available on the virtual shelves has added a helpful and informative section, which will no doubt prove to be extremely useful for customers. The Care and Advice area offers specific sections dealing with the care of various precious metals, gemstones and pearls.

The Pearl Care Section focuses on the care of freshwater pearls and advises on cleaning and the best way to store pearls. The Silver Care section again, offers helpful advice on cleaning 925 sterling silver and ways of avoiding silver tarnishing.

Particular care should be taken when cleaning stones and gemstone jewellery too and so the Gemstone Care section is extremely pertinent; particularly since this super stylish brand only uses coloured gemstones within its collections – you won’t find any costume jewellery here!

The Gold Care section underlines how important it is not to wear gold jewellery in swimming pools; so please make sure that any little Molly Brown fans carefully remove any jewellery before jumping in and store their necklaces and bracelets in a safe place.

The Molly Brown Collections feature many enamel charms and enamel and sterling silver charms and so it is useful to know also how to care for enamel pendants and enamel necklaces as well.

As well as offering jewellery care information, Molly Brown has added a Sizing Section. This section provides guidelines when buying necklaces and bracelets for girls of all ages. Molly Brown London offers 14”, 16”, 18” and a new 32” chain and advises on the age groups that are most suitable for each length chain. Similarly with its’ silver bracelets, small and large sizes are available to suit most ages.

The Size Guide has been introduced as a direct result of the wide ranging appeal of the simple, sophisticated and very classic style of Molly Brown jewellery. The online store offers a fantastic Gift Guide, so if you are searching for a christening gift for a girl, there is an excellent selection of beautiful christening jewellery to choose f r o m. Similarly is a destination website for soon-to-be brides searching for ideal bridesmaids gifts; the beautiful bridesmaid jewellery found within the Bridesmaids Gift Guide would make a perfect ‘thank you’ present for any bridesmaid or flower girl.

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Naartjie Kids Announces the Arrival of Summer Two Fashions

Naartjie, the original name in fashionable kid-friendly childrens clothes, has announced the arrival today of its new Summer Two line for children and infants of ages 0-10. The latest collection features the company’s usual comfortable, high quality fashions in a fresh new palette of colors and original print patterns that evokes summertime at the beach.

“The latest Summer Two collection arrives with a distinctly retro beach vibe, with an exotic tropical feel for girls and a classic California surf style for boys,” said Joe Norwood, director of marketing, Naartjie USA. “As is our goal with each new collection, our designers have brought cool, fashionable styles to infants’ and children’s clothes.”

Naartjie’s Summer Two line for girls sports an easy, care-free style and takes its inspiration from exotic destinations around the world, from India to Indonesia. Naartjie’s large scale “village floral” print evokes images of a lush tropical Balinese village, and coordinates with crisp “indo” spot and “global” stripe prints to create unique, beach-style color combinations. Sequins, embroidery, bronze glitter prints and dip dyes add to the global style of the collection, which is completed by colorful mix and match shorts and tank tops.

Naartjie’s boys Summer Two collection draws inspiration from 1960‘s Southern California surf culture, copping its retro look and feel from vintage iconography, featuring “woodie” surfboards, long boards, beach shacks and old movie posters. The collection’s color palette, which includes shades of turquoise, island, banana and reddish mars was created to evoke fiery summer sunsets, crystal clear water and long, hot summer days spent at the beach.

Summer Two for newborn girls mixes whimsical “b-bird” and “indo” spot prints to create fun, quirky styles. Soft shades of dew and ballet combine with bright summer“budgie” and “parrot” colors feature in a variety of rompers, one-pieces, shorts, tunics, long shorts, harem pants, tunic, dresses, and bodysuits.

The newborn boys’ collection also gets the old-school California surf treatment, with surfboard and palm tree graphics in a palette of dark brown mixed with retro orange and frosty blue and multicolored “Vegas” stripe and “vintage” stripe patterns. Denim adds to the relaxed, beach look.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

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Molly Brown London Launch New Girls Jewellery Collection

Molly Brown London has done it again and released a new best selling collection. The Tinkerbelle Collection and the new Molly Brown TAG Necklace recently launched at Spring/Summer 2010 buying meetings has been snapped up by buyers from independent jewellers and leading stores across the UK and Ireland. The new collections will be available in April at and high demand is expected for the new Tinkerbelle Collection which features sterling silver and enamel bells with tiny sterling silver stars. The TAG necklace features the brands’ paw print logo and is sure to be a hit with fans of this leading girls’ jewellery designer brand.

Erica Illingworth, Director of Molly Brown said, “Launching new designs is always a little nerve wracking, you never know whether buyers will react favourably or not – thankfully we seem to have hit the mark again with the new Tinkerbelle Collection and the new Molly Brown TAG necklace. We are already working on designs for Autumn/Winter 2010 and have some very exciting pieces in the pipeline.”

The designer girls’ jewellery brand continues to expand and is now stocked in over 80 stores nationally. The Collections have been featured on Selfridges’ website as the ‘Latest Must Have’ and there have been waiting lists reported in stores for the jewellery when new Molly Brown designs are launched.

Molly Brown is the ideal place to shop on-line for a christening gift as the jewellery is made using only precious metals, coloured gemstones and freshwater pearls. From sophisticated initial necklaces to fun fish charms, there is something for every girl within the Molly Brown collection. Whether spending £25.00 or £125.00, each piece comes wrapped with the most beautiful, luxurious brand packaging so that all gifts look as if you have spent a small fortune even if you haven’t!

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Make her First Holy Communion Special with Molly Brown Jewellery

Preparing for a First Holy Communion is an exciting time and the Molly Brown London on-line store is the perfect place to shop for an ideal gift for a little girl to mark this important milestone. The Molly Brown Collections house a wide range of beautiful quality girls’ bracelets and girls’ necklaces. Made with Sterling Silver, Freshwater Pearls and coloured Gemstones you are sure to find a classic Holy Communion piece of jewellery that will compliment all Holy Communion dresses.

There is a Gift Guide section especially dedicated to First Holy Communion Gifts to help you find the perfect gift solution at the right price. Classic necklaces such as the Sterling Silver Cross on Freshwater Pearls is a bestselling favourite as is the Mother of Pearl and Sterling Silver Cross necklace; demand for these classic and yet contemporary designs is always high for girls communion gifts.

Molly Brown London also sells a gorgeous range of Gemstone Crosses in sterling silver and pretty coloured gemstones such as pink tourmaline, blue topaz, amethyst and the exquisitely pretty white topaz cross which is a favourite piece of girls jewellery and extremely popular as a First Holy Communion Gift. You can choose to buy a Gemstone Cross as a charm on its own that can be added to a charm bracelet or necklace. Necklaces come in three different lengths, 14”, 16” and 18” to suit all age ranges, bracelets are available in small and large.

All Molly Brown jewellery comes with luxury gift packaging that is about as good as it gets. You can even arrange to have your gift sent directly to the recipient with a hand written personalised gift card. Delivery is fast and efficient and to keep your mind at rest, the Molly Brown’s Customer Care team has a first class reputation and offers a ‘no quibbles’ returns service.

For more information on Molly Brown London or to view the collection of jewellery available online, visit

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Easy-To-Wear, Low-Maintenance Infant And Children’s Clothes Make Naartjie Kids An Essential Part Of Growing Up

Naartjie Kids, the original name in fun baby clothes and children’s clothing sizes 0 – 10, showcases its Essentials, which are basic tops and bottoms designed to be easily paired with each season’s collections or worn separately. Naartjie Kids Essentials also include leggings and accessories that are made from natural fabrics, using Naartjie’s non-toxic garment dye process.

“Naartjie Kids seasonal collections offer Essentials that are designed to complement the collections but that can last until your child outgrows them,” said Joe Norwood, director of marketing, Naartjie USA. “Our Essentials are always a great value and are favored by many of our loyal customers.”

The Naartjie Kids Spring Essentials low everyday price is $10 per piece. Naartjie Kids Essentials are available in-store, for only $10 per piece, when purchasing two or more. Spring Essentials are regularly $12.95 – $14.95 per piece.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie Kids introduces new colors, prints and styles within a grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

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Bina Apparel Launches a Delicious Line of Fashion Wear for Toddlers and Girls

Fashion upstart Bina Apparel today announced the launch of their first original line of Girls apparel. “This is an exciting time for us” says founder and CEO of Bina Apparel Maria Urdinarrain “Our line reintroduces the classic, clean lines, artfulness and fine workmanship that little girls’ clothing is sorely missing in today’s market.”

The new line debuts girl’s fashion for toddlers (24 months) up to 7 years of age in dresses, separates and outerwear. Inspired from a vintage style, the line adapts warm tones, exceptional fabrics, incredible attention to detail and fine craftsmanship. Details include pintucking, appliqué embroidery, pockets, and pleats.

The color combinations are a delectable blend of currant, grape, plum, chocolate and sage, intentionally imbuing a sense of tradition and polished taste. Bolder tonal accent colors finish the look for a smart, feminine vibe. The pallet is a refreshing burst of earthy tones and wholesome shades.

The entire line relies heavily on natural fibers and ease of care for busy families. Dresses are 100% cotton sateen and separates are 95%/5% cotton/lycra blend for machine-wash and wear cleaning. The outerwear coats are high-quality wool blend tweed with 100% cotton flannel lining to keep little hearts warm and snuggly. With coats like this, you’ll welcome the cooler weather.

The line is scheduled to debut for the Fall/Winter 2010 season. It will be available to show starting mid-February and available for delivery in-store starting in August. The company will be supporting wholesale distribution, but will maintain small online retail availability for areas where distribution is not available.

Bina Apparel is a Nashua, NH based fashion design, manufacturing and distribution company. The company’s strong background in design, fabrics, fitting, pattern work and sales is a natural fit for boutique retail shops interested in adding a fresh line to their fall selection. All styles are constructed with CPSIA certified materials and made with care in the U.S.A.

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Babywear By French Connection

French Connection, the fashion clothing designers, has announced the arrival of its first ever babywear range.

The capsule range which is being launched as fc:baby will include designs for both genders and will be available in five sizes: 0-3 months, 3-6 months, 6-9 months, 9-12 months and 12-18 months. The new baby clothes collection will be available f r o m the end of August in select London and Manchester stores as well as f r o mthe French Connection website.

The new french connection babywear range will feature all in ones and full length bodysuits as well as bodysuits, tops, bottoms and hats all made in soft jersey for both style and comfort.

For the boys, the clothing comes in an understated palette of traditional blue or the option to go grey or white. Girls – as well as having the obligatory pink and purple clothes to choose f r o m- can also take their pick f r o m navy and white options.

Plain designs are also available for parents who want to give their baby a more discreet look, while star print pyjama tops can be paired with stripy trousers to give an alternative funkier look for infants who want to make an impression. Sleep suits with drawstring bottoms or elasticated waists and retro button-up detailing will be available in toned down stripes or bold and kitsch flower prints in crimson or grey.

In keeping with the classical designs, the fc:baby collection will also offer tops with thin horizontal stripes for boys and polka dot patterns for the girls for a timeless day wear look, along with stuffed toy rabbits in prints and fabrics f r o m the range.

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Back-to-School Sale Announced At Naartjie

Naartjie, the original name in fashionable, kid-friendly clothing, announced the reduction of its Fall Transition Collection to $19.99 per piece and under. The Fall Transition pieces ease children f r o m late summer into the breezes of fall and the start of the school year. Shoppers will find everyday value among selected Naartjie Essentials girls tops and bottoms at just $11 each.

“As the summer season winds down, cooler temperatures demand pieces with layering capabilities such as long-sleeved tees, tunic dresses, vests and ponchos,” said Joe Norwood, director of marketing, Naartjie USA. “While fall fashion and styles tend toward the conservative, at Naartjie, the fun is just beginning. With reductions on our Fall Transition Collection, and great values f r o m the Fall One collection, Naartjie sets new standards in affordable back-to-school shopping.”

Naartjie girls’ Fall One kitty print is inspired by whimsical and magical cats found hidden among trees, playing with bugs, dressed up with a crown, or staring mysteriously, as kitties often do. Kitty prints combined with Naartjie’s patch spot and modern stripe patterns inspire playful blends of color and fun found on girls dresses and separates. Continuing with tilly and grey, fall hues mix and match with our earlier Fall Transition collection. Delightful shades of Lucy, bunny, peapod, stardust and nautilus complete the color pallet. Fringed ponchos, netting overlay skirts, and scarves complete the look.

To boldly go where no man has gone is the premise of the space-themed Naartjie boys’ Fall One collection, which spurs the imagination with space ships to fly, galaxies to explore, robots to command and astronauts that walk in space. Touches of neon add punch to the line which will appeal to future space explorers of all ages. Bright colors of treetop, lagoon and Billy combine with grey mélange for a celebration of the exciting world of space travel. Layering pieces including a bold woven shirt, hoodies and a hooded vest make this a great line for cooler weather ahead and for going back to school in style.

Kitties play with birdies in Naartjie’s whimsical newborn girls’ collection. With a modern color palette of grey mixed with baby pink, this line is sure to delight every new mom. Even the headband has kitty ears! Stripes and heart prints are mixed in for an adorable, playful look. For newborn boys, elephants, rhinos and giraffes are mixed in Naartjie’s delightful Knysna print, named for the beautiful town in South Africa. Colors of fog, grass and white in the baby boy clothes were inspired by the town’s location on the coastline’s Garden Route.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of children’s clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kid’s clothes and baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at

Via EPR Network
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Online Parenting Community Launched by Start-rite

Start-rite is a children’s fitted footwear specialist that is developing a strong reputation for exploring new and innovative ways to engage with their customers online. Successfully launching the click’n’fit online shoe sizing tool to their site earlier this year saw the company knock down traditional e-commerce boundaries and redefine their market place.

Having recently unveiled their new parenting community a few weeks ago, it is clear that Start-rite is a company that place importance on providing a comprehensive and holistic service to their customers.

The parenting community provides a platform to harness the collective knowledge of the thousands of parents that visit the Start-rite web site every day. With so many parents coming to the site it’s clear to see how this is the perfect opportunity to launch a thriving parental advice community.

Although the community will inevitably provide a level of support for customer purchasing decisions, it will also act as a more general community for parenting issues and concerns. Despite only just being launched, the new community is being well received by the public with many people posting parenting questions, answers and parenting diaries within the first week.

The internet has become a great source of information for parenting advice, and now Start-rite have took it upon themselves to offer the benefits of a parenting community specifically to their own users. As the parenting process can be difficult, is it great to see a website supplying parents with a community where they can turn to other parents for advice.

The Start-rite parenting community has a number of features. The parenting blogs feature allows individuals to run their own parenting diary to share their parenting experiences, whilst the Question and Answer section provides rapid responses and healthy debate on any parenting related topics. Groups are also a big element to the site, with the intention of providing meeting places forum for discussion for parents who have similar interests.

The community is not just for the parents either. An activities section within the new Start-rite community provides a great source of entertainment providing loads of regularly updated activities to keep the children entertained and happy.

Start-rite is a world leader in fitted footwear, and the first children’s fitted shoe brand to launch an e-commerce site to sell its products online. With a reputation in over 35 countries, Start-rite has been entrusted by generations of parents to care for their children’s feet. Stocking fitted pre walkers, sporty casuals, smart school shoes, slippers, sandals and wellies in over 400 retailers, Start-rite pride themselves on ensuring the best possible fit for every child.

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Sandbox Couture Makes a Splash this Summer with Adorable Swimwear for Kids

Sandbox, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, introduces Summer 2009 swimwear for boys, girls and infants, with a focus on fun, seasonal prints and colors. In addition to new swimsuits, offers a year-around selection of hip, stylish children’s clothing including organic baby clothes and a large selection of designer baby clothes.

“The long summer days ahead are always eagerly anticipated and what better way to ring in the season than with a new swim suit,” stated Sam Brown, spokesperson for Sandbox Couture. “Some of the fondest childhood memories are created during the summer, around the pool or at the beach. Little ones love being outside and in the water, so why not get a couple of bathing suits: one to wear while the other is drying.”

Cool, surf-scene inspired board shorts are paired with UV 50+ rashguard f r o m Quiksilver. F r o m island motif to jigawatt and 80’s style ripper shorts, is the place for toddler and infant boys swim suits, flip flops, hats and accessories. Equally charming and adorable are the little girls bathing suits in one- and two-piece styles f r o m Kate Mack and Kate Mack by Biscotti. Add a pair of flowery pink sandals to give princesses the perfect ensemble for playing and looking good poolside.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls. Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Sandbox Couture is now serving the global community with its fashion forward trends and name brand selections. International shipping rates apply. For additional details, please visit

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothesbaby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at

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