Partnership Provides New e-Platforms for Brands Interested in Selling to China
Los Angeles, CA, 2016-Aug-09 — /Fashion-Talk/ — The International Trade Administration (ITA) has partnered with Moonbasa, a large China-based e-commerce company, to support a digital platform dedicated to U.S. brands interested in selling to the Chinese market. This will provide U.S. companies with an opportunity to open a web store on Moonbasa’s e-commerce platform, and also give them an opportunity to participate in a three-day online-to-off-line (o-to-o) experience at Moonbasa’s flagship digital store in Shanghai.
According to Kim-Bang Nguyen, Director, Export Promotion and Strategic Business Alliances for the Office of Textiles and Apparel (OTEXA) at ITA, “China is a difficult market to penetrate, especially for small- and medium-size businesses. We believe Moonbasa, an e-commerce platform with a dedicated ‘U.S. Brand Mall’ and full-service commerce solutions, is an effective way for these businesses to create a new channel of distribution in China.”
Moonbasa is a China-based fashion-only e-commerce platform with an all-inclusive turnkey service. It launched a ‘U.S. Brand Mall’ last year supporting more than 25 small-to medium-sized U.S. brands. Such brands currently on the platform include Ocean Current, Taylor and Sage, Janet Chung, Band of Gypsies, and Halo. An o-to-o operation, Moonbasa is slated to open 15 more brand stores this year.
Moonbasa will be exhibiting at WWDMAGIC in the Las Vegas Convention Center August 15-17 in booth 73500 Central Hall, and welcomes U.S. fashion brands to learn about this opportunity. Brands can also contact Barbara Graff, firstname.lastname@example.org or Kim-Bang Nguyen, email@example.com
for additional information.