A new virtual fitting room, designed to let online shoppers using the website of fashion retailer Quiz see how they might look in their chosen outfit, has gone down a storm with customers.
The UK-based women’s clothing specialist unveiled the feature at the end of 2011, following a major makeover of its website.
By clicking on the ‘fitting room’ tab of Quiz’s website, users can take control of a 3D avatar which they are able to alter to reflect their own body. Height, weight, bra size, waist and hip measurements can all be altered, along with hair colour, to make the virtual model as realistic as possible. Once a customer has created their model, they can select their chosen items of clothing from the site and build up an outfit, using everything from evening dresses and maxi dresses to jewellery and footwear.
When the user has come up with their very own classic outfit, there is no need to keep it a secret. Instead, they can print out the image to show to friends, or share it over the internet using Facebook and Twitter.
Haroun Saleemi – E-commerce Manager at Quiz said: “The idea behind the virtual fitting room was to take our online shopping experience a step further, and make it easier than ever for women to get a feel for the huge range of dresses, footwear and accessories that we have available online.
“One of the comments we kept hearing from customers was about how much of a difference it would make to be able to get more of an idea how an item of clothing would actually look. From the feedback we’ve received so far, the virtual fitting room has made that a reality and customers are really making the most of it.”
Additional changes to the website include a new sleek design, along with an updated navigation system to make getting around the site quicker and easier. Information on store availability has also been added, so shoppers who want to try Quiz’s clothes on for real can make sure their items are in stock at their local outlet.