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DESIGNER GIONNI STRACCIA LAUNCHES HIS FIRST FASHION COLLECTION

• SPRING 2017 COLLECTION inspired on flowers, romance and femininity
• A runway in support of WIZO Florida was the scenario for the catwalk

Miami, FL, 2016-May-16 — /EPR Network/ — Venezuelan designer Gionni Straccia (www.gstraccia.com), a well-recognized figure in the couture fashion world, debuted yesterday his first collection ever; the “Gionni Straccia Spring 2017 Collection”. The fashion show took place during the “Mother’s Day Sponsor-a-Child Luncheon and Bazaar”; a non-profit event organized by the ladies from the Women International Zionist Organization (WIZO Florida), in the ballroom of the Beth Torah, Benny Rok Campus, located in the city of Miami.

With an inspiration that blended romance and femininity, Gionni Straccia Spring 2017 set the stage for exclusive designs that revealed the richness of a flower – expressing the sweetness and tenderness that flow from it- but highlighting a touch of excitement for the subtle, elegant and tasteful woman.

More than 300 guests were entertained while fabulous models, that included one Miss Universe, showcased the new clothing collection dominated by the use of two Straccia’s favorites: crepes silk and laces. Also, Italian tulle and organza embellished exquisite dresses, most of them with artistic embroidered and hand-painted flowers. Keeping with the trending cape dress, the designer offered a complete collection of stunning short cocktail dresses, pants suits, and evening gowns, that came in white, black, red, pink, and navy colors. Responding to a woman’s dressing needs for the different occasions in her life, Straccia added to the collection an astonishing wedding dress that left attending crowd impressed by the beauty and elegance of this piece.

Known for elegance and made-to-measure inimitable styles among the most important beauty pageants, Straccia is starting a new stage in his successful career; most importantly, with the recent opening of his private atelier in the United States. The Italian-Venezuelan designer is excited with the accomplishment of his very first full collection, “I am really very happy with the outcome. I wanted to express women’s romanticism, femininity and their sweetness,” said Straccia,“and I tried to rescue a technique of hand-painted flowers, to be in tune with the latest fashion trends, but highlighting the indelible Gionni Straccia stamp”.

The WIZO Florida, “Sponsor-a-Child” event included a bazaar with an exclusive diverse group of exhibitors that showcased beautiful pieces in jewelry, decorative items, clothing and many other accessories. As part of its annual gathering, WIZO Florida honored one of its members with a ‘Mother of the Year’ award. This time the privilege went to Colombian native, Margie Szerer, for exemplifying a WIZO woman, dedicated to her family, committed to Israel and a true leader for WIZO Florida.

“We are very proud to have presented renowned designer Gionni Straccia’s spring 2017 Collection at our ‘Mother’s Day Sponsor a Child’ fundraising event” said Suzanne Berkovits Harper, Director of WIZO Florida. “This event has grown each year and has become an icon in our community and one of the premier Mother’s Day events in South Florida, honoring and remembering mothers while benefiting women and children in need in Israel.”

Recognized fashion executive, Beth Sobol, produced the event.

Contact-Details: Amarilis Zozaya/AZ Communications, Inc.
amazozaya@gmail.com
305-495-3215

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Gionni Straccia Fashion Show
Gionni Straccia Fashion Show

Diamond Jewellery Market Growth in East

Recent figures suggest that the market for diamond jewellery in the near future is expected to be driven by increased growth in India, China and the Gulf.

These emerging Eastern markets have demonstrated significant growth in the past few years, with diamonds proving increasingly popular as both a luxury item and a long-term investment.

By 2015, it is predicted that India, China and the Gulf will equal or surpass the market share of the US, which currently stands at 35 to 40 per cent. In 2010, India and China were already up 31 and 25 per cent respectively.

However, with worldwide reserves of diamonds at an all-time low, this new growth in Eastern countries means the balance between supply and demand is set to become more mismatched than ever; forecasts warn that demand is likely to outpace lower levels of diamond supply for many years to come.

With diamonds only getting rarer, it’s likely that the value of diamonds will continue to ascend on a global scale in the same way that gold and silver prices have already, increasing the natural treasure’s worth in the long term.

Although diamond prices have already begun to reflect the imbalance between supply and demand, the view that diamonds are an ‘investment vehicle’ that has the potential to grow – or at least remain the same – means customers are continuing to buy.

When compared to the inflated prices of gold, diamonds also – for the time being – pose a more affordable alternative in an unsteady economy.

It is yet to be seen how the rising value of diamonds will affect the production and/or prices of popular jewellery brands, popular in both the East and West, which feature diamond-encrusted pieces in their collections. For now, however, fans of Pandora jewellery and the like need not worry.

Visit the Jewel Hut, one of the UK’s leading jewellery websites, today to view an extensive collection of diamond jewellery.

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OMEGA Watches to be US PGA Timekeeper

Already a sponsor of numerous golfing tournaments around the world, OMEGA Watcheshas renewed and expanded its links with the US PGA Tour.

The Swiss watches brand has signed a five year deal to be the organisation’s Official Timekeeper. The new partnership will be launched at the 2011 PGA Championship at the Atlanta Athletic Club which begins on 8 August and will run through to the PGA’s Centennial year celebrations in 2016.

The new deal will encompass two of golf’s best known events, the PGA Championship and the Ryder Cup, alongside a number of popular subsidiary contests. The commitment from the watch manufacturer includes advertising on TV broadcasts of the sport and marketing support for the PGA’s Player development efforts.

As the Official Timekeeper of The PGA of America, the company will also provide timings and other support to the Senior PGA Championship, the PGA Championship and Grand Slam of Golf, and the Official Licensee of the 2012 and 2014 Ryder Cup. The sponsor also allows the manufacturer presenting Sponsor rights at certain events and the status of Official Timekeeper of the Professional National Championship.

As well as organising prestigious golf events, the US PGA also organises representation and accreditation for the 27,000 men and women PGA professionals who work with golf clubs as golf tutors, course managers and other associated roles.

OMEGA watches also supports golf outside of the United States, serving as title sponsor of the European Masters, the Mission Hills World Cup of Golf and the OMEGA watches Dubai Desert Classic. The roster of Brand Ambassadors includes a number of current golf stars such as Sergio Garcia and Michelle Wie and one of the game’s all-time greats, Greg Norman.

With a rich history in sports timekeeping, OMEGA watches has served as Official Timekeeper at 24 Olympic Games since 1932. It has extended its agreement with the International Olympic Committee through to 2020.

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Sekonda Watches Party on TV’s Popstar to Operastar

The party is nearly over for ‘Popstar to Operastar’ contestants Joe McElderry and Cheryl Baker but it never stops for Sekonda watches.

Over the past five weeks, Sekonda has showcased its colourful range of Party Time watches in its role as official show sponsor of ITV1’s singing competition.

In that time, the eight celebrity contestants have been whittled down to finalists McElderry and Baker, who will compete against each other to be crowned the winning ‘Operastar’ on Sunday’s final show.

Although the final curtain will come down on ‘Popstar to Operstar’ for another year, fans of Partytime won’t have to wait that long to see their favourite Sekonda watches return to the screen.

The new series of ‘Britain & Ireland’s Next Top Model’, which commenced on Sky Living on Monday (04 July), will feature the modelling hopefuls sporting Sekonda Partytime watches as part of one week’s challenge.

Sekonda watches’ starring role in Living’s fashion show follows last year’s photo shoot, which saw contestants wearing Casio Baby-G watches and led to show winner Joy McLaren being selected as an official brand ambassador.

Although it is not yet known whether this year’s winner will enjoy a similar deal modelling Sekonda Partytime watches, the brand itself is sure to benefit from another turn in the TV spotlight.

Each Partytime watch boasts a bold, single colour strap with a glittering stone-set bezel, providing a colour for every party any time of the year.

With Christmas approaching, it’s likely that Sekonda will continue its sponsorship of ITV shows over the festive period following annual slots in 2009 and 2010, which won the watch brand even more fans in the run-up to Christmas.

A wide range of Sekonda watches, including the Partytime range, can be viewed at the Watch Hut, the UK’s largest watches website.

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Pandora Jewellery Line Launches Online Mag

The Copenhagen-based jeweller behind the Pandora bracelets range is set to venture into online publishing to help it to stay in contact with its millions of customers worldwide.

The first issue of the online magazine will launch on 20th June 2011 and will be sent to the 1.6 million members of their website-based Pandora Club.

The magazine will feature behind the scenes insights into the brand, fashion shoots, style tips and the stories behind customer’s purchases of Pandora jewellery and bracelets. Published six times per year, the magazine will initially launch in an international format which the company eventually hopes to be able to adapt with local content such as special events and promotions.

The launch of the magazine marks an important step in the evolution of the company. Since the UK launch in 2006 the company’s product range, which now includes rings and watches, has been selling at a phenomenal rate. The company has managed supply and demand successfully, due in large part to its integrated designs, manufactures and distribution.

Founded in 1982, Pandora jewellery is today sold in more than 55 countries on six continents through over 10,000 points of sale, including more than 450 Pandora branded concept stores as well as online from stores such as thejewelhut.co.uk.

Whilst the financial projections were made successfully, what could not have been seen is the way in which consumers have taken the brand to their hearts. Pandora bracelets have become very different from a standard jewellery product; it has taken on a life of its own and has become a part an important constituent of the lives of its wearers. This symbiotic relationship has created many repeat customers who have made their charm bead collection an integral part of their lives.

Mikkel Berg, executive marketing director, quoted in a recent Marketing Week article, said: “This magazine rewards our customers’ loyalty and gives new opportunities for them to share their thoughts with each other and the company.”

To ensure that you get your copy sign up online on the Pandora website at www.pandora.net. For more information on Pandora jewellery, visit popular UK jewellery site the Jewel Hut at http://www.thejewelhut.co.uk.

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The Topshop Bicycle Club Hits New York City

To welcome the arrival of summer in the city, Topshop will be celebrating its love of ‘cycle chic’ with free bicycle rentals from its New York store, plus cycle styling tips for the ultimate bike look.

For one week from 20th June, New Yorkers can hire one of 30 Topshop bicycles and free-wheel around the city in style. There will be no charge for the bike hire, and there will even be a bike valet outside the store to take care of customers’ bikes as they shop. Everyone who borrows a bike will receive a fashion map which will take them round a choice of three separate routes via Topshop’s favourite New York haunts. The route will encompass sweet treats at Tea & Sympathy, a visit to DIY- clothing emporium Home Ec from the owners of boutique clothing shop ‘Flirt’, and a trip to Pixie Market to browse the up-and-coming designer offerings. The map will also include hidden gems such as the fabulous nail bar Hello Beautiful in Williamsburg, and luxury Italian apothecary Santa Maria Novella in Soho.

In true Topshop style, people cycling around the city will be invited to take street style snaps of their cycling looks and enter them into a competition hosted by fashion authority site Chictopia.com. The competition will run over a month, and each week there will be five winners – four chosen by Chictopia.com users and one chosen by Topshop. Each winner will receive a set of wheels. In-store, customers will have the opportunity to have their picture taken by legendary nightlife photographer Nicky Digital in front of a street style backdrop. There will be a special Style Advisor team on hand to advise customers on how to look as good as possible on their bike and all the photographs will be uploaded onto Flickr and Topshop’s Facebook page, allowing people to tag themselves and comment on their favourite images.

Topshop will also be hosting an exclusive al fresco screening of classic film ‘Blow Up’ on 26th June at The Yard in Brooklyn. After the film there will be DJs, including Mia Moretti and Erin Lucas, dancing and drinks – plus a bike valet so winners can ride their bikes to the event. The only way to get a much coveted ticket is by finding one of the winning tokens hidden around the store in the days leading up to the screening.

At the film screening, ticket holders will be entitled to one free drink and one box of popcorn to accompany the screening. Additional drinks will incur a charge. NB: Topshop does not endorse cycling whilst under the influence of alcohol.

About Topshop
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002. Topshop is continually recognised as being an authority on womens fashion, having won several awards for design reputation and new service. Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 and continues to grow its reputation for supporting exciting new talent at London Fashion Week.

Topshop opened its hugely anticipated first store in New York on 2nd April 2009 on Broadway and Broom, which has since become one of the hottest shopping destinations in the city. The store includes the best of Topman menswear and Topshop’s womens clothing, including designer concessions, Topshop Unique, Topshop Boutique, shoesdresses, accessories and jewellery. Celebrities such as Jennifer Lopez, Lindsay Lohan and Kylie Minogue have passed through its doors, and the store’s Style Advisor team have dressed the most fashionable movers and shakers in town.

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