Tag Archives: design

Bang-Bang in Watchland

Lausanne, Vaud, Switzerland, 2016-May-27 — /Fashion Talk/ — On March 22nd, the Goldgena Project was launched with the goal of creating affordable mechanical watches with complete transparency regarding their origin and costs. The aim is also to shake up the ‘Swiss Made’ label and the traditional approach to distribution and marketing. The community is invited to share their opinion and even get involved in each stage of the project. At the time of writing, more than 3,500 people have signed up, and our site is recording more than 28,000 visits and 45,000 views every month.

our first design

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BRIEF SUMMARY OF PHASE 1

MARCH, 30TH – CHAPTER 1: TTO Label – Total Transparency on Origin DISCOVER
The Swiss Made label can be obscure and ultimately mislead consumers, as most of the components are manufactured abroad. The Goldgena Team has decided to make their watches with complete transparency, and have thus created the TTO label; Total Transparency on Origin.

APRIL, 13TH – CHAPTER 2: Transparency on Prices and Fixed Multiplier DISCOVER
Goldgena will be communicating and explaining the production cost of their watches. In addition, by selling directly to the end consumer they will be able to apply an unmatched modifier of 3.5 to the production price.

APRIL 27TH – CHAPTER 3: Online Sale, Pop-Up Stores and Sponsorship DISCOVER
The Goldgena Project is planning to foster community power by offering a commission of 10% to anyone who generates a sale. In addition, an application will allow potential customers to meet watch owners, so that they can see the product before buying.

PHASE 2 – FRIST DESIGN UNVEILED

MAY 11TH – CHAPTER 1: Non-Swiss Made, Swiss Made or Swiss Manufacturing? DISCOVER
We wanted our first model to feel mechanical from every angle, so we made the dial an extension of the movement. We wanted the case to be simple, elegant and ergonomic, while still overflowing with character. Fine horns and crosspiece give it a particular, recognizable aesthetic.

In-house or standard movement? Non-swiss made, swiss made or swiss manufacturing? The community shares his opinion.

JUNE-AUGUST: Development and Crowdfunding
During the summer, the Goldgena Project will share every detail of the development. In September a crowdfunding campaign will be launched. The detailed program will be available end on May at www.goldgena.com

The Goldgena Project Dream Team

The Goldgena Project is run by a small watch design workshop called cosanova, and is currently made up of 3 people. Founded in 2005 by the designer Claudio D’Amore, the workshop is based in the heart of Swiss watchmaking, in Lausanne, not far from Geneva. In little more than 11 years, the cosanova workshop has had the honor of working with around forty watch brands, such as Tag Heuer, Parmigiani, Montblanc, Oris, Eberhard and even Hautlence.

The Founder, Claudio D’Amore
Born in Switzerland to Italian parents, in 2000 Claudio D’Amore (40) graduated from the ECAL (Lausanne Design School) with an HES degree in design. He then set off for London to work with Ross Lovegrove, the famous London-based designer, where he worked on the design of several watches for Tag Heuer (V4, Carrera Caliber 360, Golf Watch). Upon his return to Switzerland in 2005, he founded cosanova.

Contact
Goldgena Project, rue de l’Ale 30, 1003 Lausanne, Switzerland
Need more information? : Claudio D’Amore /  +41 21 312 81 34
[High resolution images: www.goldgena-project.com/espace-presse/?lang=en]

(www.goldgena.com)
(www.label-tto.org)

Via EPR Network
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TES S/S 2011 Men’s Luxury Accessories In Alligator And Calf Colored By Hand

ES www.tessrl.it announces the first collection of up and coming designer Marco Vaccari. The collection will be presented at the TRANOI Parc Royal Showroom for 4 days during the Paris Menswear Fashion Week, June 24th – 27th. The collection is open to guests of the TRANOI Fashion Tradeshow.

TRANOI is an exclusive Fashion Tradeshow marked for its ability to launch unknown designers into household names. Far from the commercial mass Fashion Tradeshows, it focuses on emerging talent and authentic innovators.

In a few short months TES has received international acclaim, with distribution through luxury department stores L’Eclaireur in Paris and Strasburgo in Japan (Ginza).

TES is also opening distribution in the Middle Eastern, Russian, Asian, American and European markets via collaboration with the Damasco Showroom located at Via Senato 6, Milan, Italy www.damascosrl.it.

The Spring Summer 2011 Collection represents a masculine approach to the contemporary. Through 4 lines:

TRADIZIONI, Traditional craftsmanship

REVERSIBILE, Reversible belts in super soft calf leather

TINTO A MANO, Hand Colored alligator and calf leather

QUARTA LINEA, The 4th line offering a more robust approach to the men’s accessory

The collection is a union of couture, taking into consideration material, workmanship and liberty of form. The material itself, which is painstakingly sourced, hand treated, sewn and dyed, becomes a point of departure for a dandy and refined man.

Creativity is rarely enough to create luxury. The TES Men’s accessory is an intersection between the skilled ability of the Vaccari family, experts in the field of belt and wallet creation and design of 28-year-old Marco Vaccari.

Via EPR Network
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