Tag Archives: Apparel

Moonbasa and ITA to Bring U.S. Fashion Brands to China

Partnership Provides New e-Platforms for Brands Interested in Selling to China

Los Angeles, CA, 2016-Aug-09 — /Fashion-Talk/ — The International Trade Administration (ITA) has partnered with Moonbasa, a large China-based e-commerce company, to support a digital platform dedicated to U.S. brands interested in selling to the Chinese market. This will provide U.S. companies with an opportunity to open a web store on Moonbasa’s e-commerce platform, and also give them an opportunity to participate in a three-day online-to-off-line (o-to-o) experience at Moonbasa’s flagship digital store in Shanghai.

According to Kim-Bang Nguyen, Director, Export Promotion and Strategic Business Alliances for the Office of Textiles and Apparel (OTEXA) at ITA, “China is a difficult market to penetrate, especially for small- and medium-size businesses. We believe Moonbasa, an e-commerce platform with a dedicated ‘U.S. Brand Mall’ and full-service commerce solutions, is an effective way for these businesses to create a new channel of distribution in China.”

Moonbasa is a China-based fashion-only e-commerce platform with an all-inclusive turnkey service. It launched a ‘U.S. Brand Mall’ last year supporting more than 25 small-to medium-sized U.S. brands. Such brands currently on the platform include Ocean Current, Taylor and Sage, Janet Chung, Band of Gypsies, and Halo. An o-to-o operation, Moonbasa is slated to open 15 more brand stores this year.

Moonbasa will be exhibiting at WWDMAGIC in the Las Vegas Convention Center August 15-17 in booth 73500 Central Hall, and welcomes U.S. fashion brands to learn about this opportunity. Brands can also contact Barbara Graff, bgraff@moonbasausa.com or Kim-Bang Nguyen, kim-bang.nguyen@trade.gov
for additional information.

Contact-Details:
moonbasa logo
Moonbasa/barbara graff,
2300 E. 11th st.,
p: 805-630-0585,
graff@moonbasausa.com,
www.us.moonbasa,com,
www.moonbasausa.com

Via EPR Network
More Apparel & Fashion press releases

Joeleen Torvick – Clean, Fresh, Versatile – Women’s Spring/Summer ’14 Collection

We are proud to announce that emerging designer Joeleen Torvick is launching her Spring/Summer 2014 collection as her first crowdfunding campaign with fashion crowdfunding site Luevo.com. Fashion enthusiasts can now support Joeleen Torvick and fund the production of her new line and be the first to exclusively pre-order her delicately sophisticated Spring/Summer 2014 collection.

The S/S ’14 Collection is a blend of bright sophistication with clean, fresh, and versatile silhouettes. Torvick offers pieces that by day exude bright sunshine, and at night create a dazzling spectacle. Other pieces have a classic silhouette with a contemporary twist, shown through different inserts, overlays, draping, and textures.

The inspiration behind the S/S ’14 Collection comes from the architectural structures and bright vibe of the Museo de las Ciencias Principe Felipe in Valencia, Spain, also known as the City of Arts and Science. There is a modern refinement that makes the pieces easy to wear for many occasions for the woman who is always on the go. The silhouettes exude a stylish elegance and allows women to showcase their individual style and confidence.

Crowdfunding on Luevo is a great opportunity for Joeleen. Torvick’s decision to work with Luevo has provided her the opportunity to freely create and design unique pieces of clothing while maintaining exclusivity. By supporting Torvick and her collections through Luevo, you are providing the opportunity to fund future collections and help promote the emerging designer into a designer with a prominent presence. You truly will be shaping the future of fashion.

ABOUT JOELEEN TORVICK
Joeleen Torvick is a Minnesota based fashion brand that creates feminine fashion for the chic woman. The styles are contemporary with delicate details. All products are Made in the USA, whether they are made in Minnesota or New Jersey, the products are of high quality fabrics and craftsmanship. Born and raised in Minnesota, Torvick from a young age fantasized about fashion and pursuing a future in designing clothes. Listening to and revisiting her childhood dream, Torvick took her fashion aspirations to the forefront, emerging as a promising designer in the industry.

ABOUT LUEVO
Luevo is a product-based crowdfunding platform for fashion designers. The Toronto-based company is revolutionizing the creation and consumption of fashion by empowering consumers to engage and support the production of new collections. Luevo helps designers get the funding they need based on guaranteed paid in advance pre-orders, while fashion consumers receive fashion fresh off the runway from up-and-coming independent fashion designers.

Sign up on Luevo and reserve the Torvick S/S ’14 Collection. Learn more about Torvick and her collection at: http://www.luevo.com/designers/19

For media inquiries, contact:
Joeleen Torvick, 763-662-2087, joeleen@joeleentorvick.com

Via EPR Network
More Apparel & Fashion press releases

TRU DAWT Releases New Line of Fresh Street Apparel

TRU DAWT is proud to announce the launch of their brand new line of apparel! TRU DAWT is a street fashion company that specializes in premium apparel of all types, including tees, custom hats, and various accessories.

TRU DAWT aims to stand out from the rest of the brands in their market by maintaining the highest possible quality standards in all of their clothing, while still providing hip and fashionable gear for the “Elite of the Streets.” TRU DAWT designs their clothes specifically for those who have lived the street grind but now have broken into society’s elite crowds.

Providing a way to show off pride from where it all began, while still representing the person they are today, TRU DAWT is the perfect street-wear line for anyone who has gone through an evolution to success.

TRU DAWT is located in Los Angeles with upcoming outlets in both New York and London as well. The TRU DAWT founders are dedicated to ensuring that TRU DAWT is known throughout the globe. Young adults in urban city areas who are living a fast and fabulous life will love what TRU DAWT has to offer.

Fashion conscious young adults can stand out from the crowd in one of a kind snapbacks, limited edition premium tees, as well as all the other premium clothing and accessories that TRU DAWT offers.

As CEO Joseph Trujillo, founder and co-owner of TRU DAWT explains, “TRU DAWT is a brand that epitomizes the epic transition from the street grind to the high life.” Many street wear brands are similar in that they encompass the urban life, but TRU DAWT is a brand that has truly become savvy to the ascension of urbanites to the elite life.

TRU DAWT is ready to win the hearts – and wardrobes – of young people in major metropolises across the world. As the company so aptly encourages on their website, “ Don’t settle for anything less than what you deserve – shop with TRU DAWT and show off your street fashion sense.”

To learn more about TRU DAWT, visit them online at www.trudawt.com. To contact the company, email trudawt@gmail.com or call 213.798.2TRU. For those located in the Fontana area that would like to shop at TRU DAWT’s California location, customers can visit them at 15218 Summit Avenue, Fontana, CA 92336.

Via EPR Network
More Apparel & Fashion press releases

Create Three Looks from One Piece with the Original Top Tunic Dress from Roland Mouret

The best fashion is versatile, so if you are looking for a piece that can be worn in various different styles, creating many looks that are ideal to be worn from daytime though to the evening, then Roland Mouret might just have the answer.

A Roland Mouret Original, the TTD (Top, Tunic, Dress) can, as the name suggests, be worn in three different ways. In the daytime, you can choose to wear it as a top with some flattering trousers or a skirt, or perhaps you could team it with some leggings to create the tunic fit. When the evening rolls in, why not wear the Top Tunic Dress on its own for a statement dress.

With its sleeveless cut, twisted neck panel, fitted body and metallic zip fastening at the rear, the Top Tunic Dress flatters your shape, however you choose to wear it.

The SOL TTD is available from Roland Mouret in four different shades (fern green, white, black, red) so you are sure to find the perfect shade to co-ordinate with the rest of your Spring/Summer wardrobe.

His unconventional approach to fashion design, preferring to shape his fabrics directly onto the models rather than working from sketches, has seen Roland Mouret establish a reputation as one of the modern masters of structure and aesthetics. The now famous Galaxy dress, a firm favourite of Victoria Beckham and other A List celebrities, was widely proclaimed amongst fashion critics as the Dress of the Season in 2005.

To view the full collection of Top Tunic Dress pieces, as well as other highlights from theSpring/Summer ’13 collection, be sure to visit the Roland Mouret website atwww.rolandmouret.com.

Via EPR Network
More Apparel & Fashion press releases

Women’s Brand Internet URL name Addie.com up for Auction!!

The “Addie” URL name is up for auction; Addie.com with availability for Addie.net, AddieApparel.com and AddieBrand.com. Is your company looking for adding a powerful online brand? Endless possibilities for Online- Development in e-Commerce. Auction will be held on the GreatDomains.com Auction Site starting; May 16 ending May 23, 2013 http://sedo.com/auction/detail/addie.com/147526_us

Via EPR Network
More Apparel & Fashion press releases

i.p.d. Launches New Men’s Apparel Brand Toward Japan Market

i.p.d. – International Pro Designs – known as a legendary surfboard brand/manufacturer based on Huntington Beach, California, has launched a new apparel business with its high end men’s clothing for adult surfers focused primarily on Japanese market.

i.p.d. was founded in 1981 by Bob Hurley (currently at Hurley International) as a small custom surfboard maker and eventually taken over by Eisaku Murata, one of Bob’s trusted surfboard shaper, when Hurley explored a new venture with a fashion business.

In 2012, i.p.d. announced stepping into an apparel field while continuously providing quality surfboards. i.p.d. begins distribution toward Japan where its fashion market is the second largest in the world. The first line up consists of 2 core designs – high quality dress and casual white shirts for adult surf lovers.

Solo Ishijima, Apparel Business Director, states that “We don’t chase trends that go away quick. Speeds often hamper creative ideas. Let’s have fun and focus on quality and details that will be loved for ages. That is our philosophy. i.p.d. will always be proactive with regard to challenging and asserting ourselves. We provide quality after-surf life and detailed genuine fashion for adult surfers from Huntington Beach, California.”

Via EPR Network
More Apparel & Fashion press releases

Damart’s Ladieswear Collection is Perfect for the UK’s Barmy Weather

With the 2012 summer being one of the wettest on record the UK’s weather has been even barmier than usual. For Damart, the Bingley based clothing manufacturer, the unpredictable British weather is nothing new and as such they have developed a brilliantly balanced clothing range which is both versatile and stylish and perfect for getting you through the summer months.

Damart’s soft thermals are just right for when the occasional colder nights creep in. Designed to provide light protection and comfort for mild to coldish weather they are perfect for festival evenings and late night outdoor sporting events.  The on trend French Neck Vest is a stylish piece proving very popular at the moment.  Great under tops or by itself the intricate and pretty design will have you looking stylish and comfortable. Priced at £9.00 and available in various colours this chic number demonstrates classic Damart value and design.

For when the sun does make a rare appearance Damart’s gorgeous dresses offer something traditionally more summary and stylish. Fashionable, pretty and comfortable the range is large so all tastes are catered for. The fashionable Stretchy Jersey Dress is a lovely maxi dress that comes in various colours and is a great example of the quality throughout Damart’s dress range. Priced at £35.00 this on trend dress will have you feeling fabulous and looking great for all summer occasions.

Another great summer must have are the Lineastyl Ankle Leggings which are extremely popular and justifiably so. Simple yet stylish these comfortable leggings have become known as ‘miracle leggings’ due to the innovative material they have been made from which, amazingly enough, actually facilitates slimming of the legs. Made from a unique fabric containing microcapsules of Amazonian tree sap, red algae and horse chestnut amongst other properties, these leggings define Damart’s innovation streak.

In addition to this lovely summer wear Damart also has an extensive range of ladies underwear that includes well known brands as well as their own popular branded items.  Home to bras, girdles, pants, shapewear, corselets and much more the collection offers value, comfort, style and is perfect for going under your summer wear.

Damart’s  collection really does have it all and is packed with the perfect  clothing to help you look great for the remainder of this barmy British summer. Visit www.damart.co.uk for all your summer fashion needs.

Via EPR Network
More Apparel & Fashion press releases

FATAL hits DALLAS

FATAL CLOTHING hits the Dallas Market Center this week for the Apparel & Accessories Market Show. Following the success of their showing at the recent MAGIC show in Las Vegas, FATAL will be bringing the latest and greatest from their new line to this Southwest Mecca for the Apparel trade.

The show runs March 22-25th in the Dallas Market Center, located at 2050 Stemmons Freeway, Showroom 15826, Dallas, TX. FATAL will be showing their new line of Men’s & Women’s tees, hats and accessories and hopes to take a significant bite out of the buying dollars the Southwest has to offer. 80% of buyers who attend the show are from the local region and are looking for the latest trends in fashion. This relative newcomer to the marketplace is breaking sales records at Tilly’s with product flying off the shelves as soon as it arrives in store. A slow and steady drive to markets east of the Rockies is part of the overall growth strategy for this “lifestyle” brand.

The creation of Mark Atkins and Bill Gaylord, two So Cal guys with a history that harkens back to the early days of the So Cal car culture, the imagery is inspired by tattoo art, beautiful girls and a do or die attitude that appeals to its 20 something audience. This is the action sport, live hard brand to watch this year as it continues to grow and take market share.

You can check out the latest gear on the brand’s website at www.fatalclothing.com. To see the product in person, contact Howard Bass, 949.233.3327 orhoward@fatalclothing.com and set up an appointment for a private showing during the upcoming show.

Show information:

Dallas Apparel & Accessories Market
Dallas Market Center
2050 Stemmons Freeway, SHOWROOM 15826
Dallas, TX 75207
Show Dates: 3/22-25/12
Show Hours: 8:30 – 6:00 pm Thurs. – Sat
8:30 – 3:00 pm Sun.

Damart’s New Look Thermal Clothing Is The Perfect Tonic This Coming Winter

The UK may be in the grips of a beautiful ‘Indian summer’ but the colder months our country is so accustom to are drawing dangerously close and soon those hot days will be long gone.

Thermal clothing is the perfect solution for the colder months and Damart’s range of thermal clothing is one of the most extensive and rich collections available today. Synonymous with thermal wear Damart has decades of experience and has developed market leading materials such as Thermolactyl. Injecting classic thermal clothing with modern and stylish designs Damart have managed to produce a truly remarkable range.

The designs available at Damart are not only fashionable but modern and value for money too. The ladies’ Long Pants for instance are simply gorgeous and ooze the fine details that go perfectly with smart or casual tops alike. Trendy and smart they have proven popular with the younger age groups as well as the older and are great value at £15.00.

Another winter essential and one that would go perfectly with the Ladies Long Pants is the French Neck Vest. Also made from Damart’s innovative Thermolactyl material, this particular vest is grade 2 in warmth, meaning comfort and control when out and about in the colder months. Part of the New Look thermal range and priced at £8.00 this is a vest that moves away from convention and boring traditional undergarments. Instead this thermal clothing is fashionable, popular, comfortable and is guaranteed to be a fan favourite.

Via EPR Network
More Apparel & Fashion press releases

DiscountVouchers.co.uk Deals Help Brits Save on Top Brand Fashions

UK consumers who want to refresh their wardrobes ahead of the autumn season can get hold of new styles from top name stores on a budget thanks to new deals announced by voucher codes site DiscountVouchers.co.uk. Joules, New Look and ASOS are among the big names available with saving through the website this week.

Home to more than 800 leading stores and retailers, DiscountVouchers.co.uk helps shoppers save money on all manner of top quality products and services. Clothing from New Look is on show right now with New Look discount code choices available such as 2 for £20 on men’s jeans and women’s printed t-shirts 2 for £14.

Another of the country’s best loved high street style outlets is featured this week on DiscountVouchers.co.uk in the shape of Joules. Consumers can bring their wardrobes up to date without blowing a fortune thanks to the new Joules clothing deals available including free delivery on all orders over £100 and £64 off a Catella Women’s Playsuit.

Kitting oneself with some new styles from another of the UK’s top stores – ASOS – can be done thanks to the DiscountVouchers.co.uk website offering new savings at the famous store. The voucher codes specialist is this week home to new ASOS discount deals which include up to 70% off in the ASOS outlet sale and also free delivery worldwide on all orders.

Doug Scott, managing director at DiscountVouchers.co.uk, comments, “Thanks to the fact that our site is updated all the time we’re always able to offer people massive savings on big brands. With the autumn season on the way we’re able to help people get money off at Joules, ASOS and New Look – a real boost to people’s wallets right now.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

Via EPR Network
More Apparel & Fashion press releases

Damart’s 2011 Autumn and Winter Collection Features Gorgeous Ladies Underwear for Comfort All Day Long

Looking smart whilst feeling comfortable at work is not always easy. With Damart’s excellent autumn and winter ladies underwear collection comfort is guaranteed. When faced with cold boardrooms, overly hot offices and the manic commute to and from work, we can sometimes be left feeling like we need to pack the whole wardrobe.

However, the first and most important steps to a comfortable working day are a lot easier than you would think. High quality ladies underwear is the key to your day’s comfort and Damart has an extensive range of ladies underwear to suit all styles and keep all shapes and sizes incredibly comfortable all day long.

The Geometric Lace Bra is very affordable at £25.00 and looks absolutely fantastic. This bra is underwired for support, has a pretty broderie lace trim, delicate stretch lace sides and an adjustable strap for a great fit. Providing the essential comfort you need during the working day but also allowing you to feel feminine, the Geometric Lace Bra gets the balance perfectly.

Another Damart great is the Isometric Body Shaper. Priced at £40 the Isometric Body Shaper is practically a miracle worker and is hard not to love. Designed for smoother contours and support, with a double control tummy panel, this body shaper will have you beaming positively and brimming with confidence in that Monday morning meeting.

Alternatively, the Miss Mary Corselet for £49.00 may be more for you. This pretty corselet is designed to get the best out of a ladies natural shape. With its non-wired bra cups and high finish which creates a smoother line; this corselet creates a fabulous silhouette under any outfit. Giving you the confidence to wear whatever you like. It really is a must have for all women.

Damart also has a great selection of office wear to help you look and feel your best throughout the working day. The classic crisp white shirt is an essential item for any professional and at £25.00, is excellent value. Beautifully designed, its clean and crisp look makes this shirt ideal for work. Damart has a great array of blouses, cardigans, trousers and skirts to suit all styles.

All of Damart’s clothing ranges have great depth in style and range and as a company, Damart are well known in the industry for quality. Whether you need ladies underwear or an outfit for work, Damart will no doubt have that special piece you need.

Via EPR Network
More Apparel & Fashion press releases

Get Effortless Preppy Style at House of Fraser

Breezy, clean-cut style is perfect for the warmer climes, and the preppy theme will sharpen up any gentleman’s wardrobe. Get the look with the help of House of Fraser – the store has a host of sleek men’s fashion essentials that perfect this trend.

Ralph Lauren is synonymous with preppy dressing, and the brand’s premium collection of men’s clothing offers just the right mix of smart and casual. Signature polo shirts, clean-cut chinos and polished accessories are key in the label’s menswear range; a selection of wardrobe staples that exude an all-American charm.

A must for men of all ages, Gant’s chic blend of relaxed tailored silhouettes, cool cotton polos and wardrobe classics is ideal for those seeking style that will surpass the seasons. The epitome of preppy chic, the brand is a must on more laidback days – soft shades like pastel yellow and washed salmon look fabulous with everyday denim.

Renowned for its use of bold colour, Lacoste infuses a variety of rainbow shades into its menswear collections. Men’s zip-up jackets in white and navy appear alongside zesty T-shirts and sleek ultra-modern pieces; the label’s penchant for simplicity has lured a number of A-list fans and an ever-growing international fan base.

Via EPR Network
More Apparel & Fashion press releases

Diamond Jewellery Market Growth in East

Recent figures suggest that the market for diamond jewellery in the near future is expected to be driven by increased growth in India, China and the Gulf.

These emerging Eastern markets have demonstrated significant growth in the past few years, with diamonds proving increasingly popular as both a luxury item and a long-term investment.

By 2015, it is predicted that India, China and the Gulf will equal or surpass the market share of the US, which currently stands at 35 to 40 per cent. In 2010, India and China were already up 31 and 25 per cent respectively.

However, with worldwide reserves of diamonds at an all-time low, this new growth in Eastern countries means the balance between supply and demand is set to become more mismatched than ever; forecasts warn that demand is likely to outpace lower levels of diamond supply for many years to come.

With diamonds only getting rarer, it’s likely that the value of diamonds will continue to ascend on a global scale in the same way that gold and silver prices have already, increasing the natural treasure’s worth in the long term.

Although diamond prices have already begun to reflect the imbalance between supply and demand, the view that diamonds are an ‘investment vehicle’ that has the potential to grow – or at least remain the same – means customers are continuing to buy.

When compared to the inflated prices of gold, diamonds also – for the time being – pose a more affordable alternative in an unsteady economy.

It is yet to be seen how the rising value of diamonds will affect the production and/or prices of popular jewellery brands, popular in both the East and West, which feature diamond-encrusted pieces in their collections. For now, however, fans of Pandora jewellery and the like need not worry.

Visit the Jewel Hut, one of the UK’s leading jewellery websites, today to view an extensive collection of diamond jewellery.

Via EPR Network
More Apparel & Fashion press releases

OMEGA Watches to be US PGA Timekeeper

Already a sponsor of numerous golfing tournaments around the world, OMEGA Watcheshas renewed and expanded its links with the US PGA Tour.

The Swiss watches brand has signed a five year deal to be the organisation’s Official Timekeeper. The new partnership will be launched at the 2011 PGA Championship at the Atlanta Athletic Club which begins on 8 August and will run through to the PGA’s Centennial year celebrations in 2016.

The new deal will encompass two of golf’s best known events, the PGA Championship and the Ryder Cup, alongside a number of popular subsidiary contests. The commitment from the watch manufacturer includes advertising on TV broadcasts of the sport and marketing support for the PGA’s Player development efforts.

As the Official Timekeeper of The PGA of America, the company will also provide timings and other support to the Senior PGA Championship, the PGA Championship and Grand Slam of Golf, and the Official Licensee of the 2012 and 2014 Ryder Cup. The sponsor also allows the manufacturer presenting Sponsor rights at certain events and the status of Official Timekeeper of the Professional National Championship.

As well as organising prestigious golf events, the US PGA also organises representation and accreditation for the 27,000 men and women PGA professionals who work with golf clubs as golf tutors, course managers and other associated roles.

OMEGA watches also supports golf outside of the United States, serving as title sponsor of the European Masters, the Mission Hills World Cup of Golf and the OMEGA watches Dubai Desert Classic. The roster of Brand Ambassadors includes a number of current golf stars such as Sergio Garcia and Michelle Wie and one of the game’s all-time greats, Greg Norman.

With a rich history in sports timekeeping, OMEGA watches has served as Official Timekeeper at 24 Olympic Games since 1932. It has extended its agreement with the International Olympic Committee through to 2020.

Via EPR Network
More Apparel & Fashion press releases

Sekonda Watches Party on TV’s Popstar to Operastar

The party is nearly over for ‘Popstar to Operastar’ contestants Joe McElderry and Cheryl Baker but it never stops for Sekonda watches.

Over the past five weeks, Sekonda has showcased its colourful range of Party Time watches in its role as official show sponsor of ITV1’s singing competition.

In that time, the eight celebrity contestants have been whittled down to finalists McElderry and Baker, who will compete against each other to be crowned the winning ‘Operastar’ on Sunday’s final show.

Although the final curtain will come down on ‘Popstar to Operstar’ for another year, fans of Partytime won’t have to wait that long to see their favourite Sekonda watches return to the screen.

The new series of ‘Britain & Ireland’s Next Top Model’, which commenced on Sky Living on Monday (04 July), will feature the modelling hopefuls sporting Sekonda Partytime watches as part of one week’s challenge.

Sekonda watches’ starring role in Living’s fashion show follows last year’s photo shoot, which saw contestants wearing Casio Baby-G watches and led to show winner Joy McLaren being selected as an official brand ambassador.

Although it is not yet known whether this year’s winner will enjoy a similar deal modelling Sekonda Partytime watches, the brand itself is sure to benefit from another turn in the TV spotlight.

Each Partytime watch boasts a bold, single colour strap with a glittering stone-set bezel, providing a colour for every party any time of the year.

With Christmas approaching, it’s likely that Sekonda will continue its sponsorship of ITV shows over the festive period following annual slots in 2009 and 2010, which won the watch brand even more fans in the run-up to Christmas.

A wide range of Sekonda watches, including the Partytime range, can be viewed at the Watch Hut, the UK’s largest watches website.

Via EPR Network
More Apparel & Fashion press releases

Pandora Jewellery Line Launches Online Mag

The Copenhagen-based jeweller behind the Pandora bracelets range is set to venture into online publishing to help it to stay in contact with its millions of customers worldwide.

The first issue of the online magazine will launch on 20th June 2011 and will be sent to the 1.6 million members of their website-based Pandora Club.

The magazine will feature behind the scenes insights into the brand, fashion shoots, style tips and the stories behind customer’s purchases of Pandora jewellery and bracelets. Published six times per year, the magazine will initially launch in an international format which the company eventually hopes to be able to adapt with local content such as special events and promotions.

The launch of the magazine marks an important step in the evolution of the company. Since the UK launch in 2006 the company’s product range, which now includes rings and watches, has been selling at a phenomenal rate. The company has managed supply and demand successfully, due in large part to its integrated designs, manufactures and distribution.

Founded in 1982, Pandora jewellery is today sold in more than 55 countries on six continents through over 10,000 points of sale, including more than 450 Pandora branded concept stores as well as online from stores such as thejewelhut.co.uk.

Whilst the financial projections were made successfully, what could not have been seen is the way in which consumers have taken the brand to their hearts. Pandora bracelets have become very different from a standard jewellery product; it has taken on a life of its own and has become a part an important constituent of the lives of its wearers. This symbiotic relationship has created many repeat customers who have made their charm bead collection an integral part of their lives.

Mikkel Berg, executive marketing director, quoted in a recent Marketing Week article, said: “This magazine rewards our customers’ loyalty and gives new opportunities for them to share their thoughts with each other and the company.”

To ensure that you get your copy sign up online on the Pandora website at www.pandora.net. For more information on Pandora jewellery, visit popular UK jewellery site the Jewel Hut at http://www.thejewelhut.co.uk.

Via EPR Network
More Apparel & Fashion press releases

European Union Cookie Regulations May Change Online Shopping

The Privacy and Electronic Communications Regulations (PECR) have recently (26 th May) a mandate which dictating that website operators with the EU gain explicit consent from their visitors before using cookies to track their interaction with the site.

Cookies are, at their most basic, a short line of text placed on to your computer when you access specific sites. The text file is then used to help the browser remember details about the visitor such as what items are held in the basket or whether this is a first time visit or a returning customer.

Forcing visitors to consent to these cookies is designed to make the internet safer. However, many argue this will come at the expense of functionality. It is currently unclear what form displaying consent will come in, it may simply be an opt-in box.

Simon Crisp, Director of shopsafe.co.uk has voiced his concern about this directive, “This is going to add a regulatory and cost burden to digital economy at a time when we don’t need it” Crisp felt that further cookie regulations may add further complications to online shopping which users, new to online retail, would be put off by.

Via EPR Network
More Apparel & Fashion press releases

Extensive New Showroom and Huge Fashion Show Party for Emporium

In the long and winding fashion market, the two partners involved in young fashion manufacturer Emporium have respectively been in the business since 1985 and 1999 – a wealth of experience and impressive insight that they have channelled into their latest project. This impressively unique fashion company provide made in Italy lines to the customers directly; a fashion wholesale specializing in the service of fast fashion and convenient pre-order selection.

Whom and What For

Furthermore, it is clear that this brand new fashion line is aimed at the young men and women of today – those who are interested in remarkable quality clothing whilst retaining the essence of style for this modern age. Emporium aims to spread this message through their production and distribution services that they will be able to offer in the near future, augmented by the opening of the new showroom which will be introduced by a huge after presentation party.

12 th of September 2011 Big Fashion Show in the new showroom located in Bologna Centergross Bloc 22E with Buffet and Presentation of new 2011/2012 Fashion Collection

The company have been seen to be able to adapt quickly and effectively to what can only be described as the mood swings of the European fashion industry, distributing stylistic and astounding pieces of artistic fashion in a positive and progressive manner. This is important in their goal of young fashion wholesale, and an attribute which these two experienced partners have portrayed to be one of their strongest and most appealing points of business.

Via EPR Network
More Apparel & Fashion press releases

Whooga Ugg Boots Spread to the UK and US

Originating in Australia back in 2003 Whooga ugg boots have spread like wildfire across the United States and now look set to sweep the UK. The Australian ugg boot market is a dramatically different market to the US and UK in a number of ways. Driving up the East coast of Australia you will pass many small businesses which offer their own brand of ugg boots.

Typically these businesses are generations old and the owner has learned to craft his or her skills working in the back room of the store making each and every pair by hand. Unlike the majority of modern footwear manufacturers these store owners are the craftsman responsible for the manufacturing of the product and also the person interacting directly with and obtaining feedback from the customer. This level of involvement and decades of refinement have resulted in a myriad of stores which offer a very competitive and refined ugg boot. Ugg boots are unlike other types of footwear, the recipe for warmth, comfort and durability is a complex one with many secret ingredients.

Leathers in ugg boots are comparatively soft, the twin faced leathers are hard to come by and available in a wide range of grades. Different leather dying processes result in differing leather odours and differing colour fastness. The leathers stretch and so cutting boots to size is a tricky process. A boot which stretches too much will overstress the relatively soft leathers and the boots will tear. A lose fitting boot will lack the ‘clouds of warm air’ comfort that has given ugg boots a legendry reputation. But like any complex recipe when it’s made just right the results are very special.

Growing up in Australia Whooga founders believed there was an opportunity to offer a sheepskin boot which was designed solely for the purpose of being the most comfortable boot available. The leathers used in construction of Whooga are graded higher than traditional ugg boots. The inner fleece is markedly thicker and softer. The classic designs have been refined over decades and are very lightweight. The remaining secret ingredients are like any great recipe very well protected. Take a browse online for ugg boot comparisons and reviews and you’ll see the proof really is in the pudding. NYShoe Spy conducted what can be considered to be the most comprehensive comparison of all major ugg boot brands to date.

Via EPR Network
More Apparel & Fashion press releases

Fast Cars – Jets – High End Fashion And A Diamond

The 13 th & 14 th April 2011 saw the spectacular launch event of the new Bentley Continental GT model, facilitated by Live Out Loud at ExecuJet, Lanseria Airport.

abigailkeatsfashion.jpg (400×294)

An orchestra suspended in the air – high end international fashion – sumptuous cocktails and fine cuisine – private jets and exquisite Beitling time pieces were all part of a night of lavish entertainment which culminated in the unveiling of  the new Bentley Continental GT.

MC for the event Nico Panagio controlled the symphony of events with great panache and an unexpected appearance of Bryan Habana raised the pulses of fans.

The central theme of entertainment was a fashion show featuring international men’s fashion wear presented by 24 Fervier Mens Boutique and for the women, a selection of the latest Abigail Keats creations. The fashion event commenced with models streaming out of a private jet and played out on the centre stage, forming the setting for a dramatic South African début of the stunning new Bentley Continental GT which emerged from behind a veil of water, to an appreciative roar of approval from guests.

The occasion had an extra sparkle for Abigail Keats who topped off the excellent reception of her ladies designer fashion wear by scooping a prize sparkling diamond from her Champaign glass.

Abigailkeats.com : http://www.abigailkeats.com
Current Collection : http://www.abigailkeats.com/currentcollection.html
Lates News : http://www.abigailkeats.com/press

Via EPR Network
More Apparel & Fashion press releases