Fashion Talk

BRITAIN’S premier online urban clothing boutique is filling a void in the niche area of streetwear fashion by launching its own branded clothing range.

With traditional shops under pressure because of the economic downturn, the new range from Yukka will retail at between £10 and £15, plugging a gap in the market.

The launch collection features 22 different high quality t-shirts with on trend edgy designs which will be sold exclusively through the online Yukka group consisting of www.yukka.co.uk, www.yukkadeluxe.com and now www.yukkaUSA.com.

Yukka’s managing director Robby Sur said: “This collection meets the demand in the market at a price point level for customers looking to buy into the exclusive nature of today’s streetwear and urban brands.

“Each piece will be limited 300 units worldwide with no re-runs, with new designs turning over every 6-8 weeks”

“The range represents a change in our business model, allowing us to progress towards a more controlled distribution channel and create a much more commercially viable and scalable business.”

The brand will sit next to other exclusive streetwear brands from, among many others, Ed Hardy, Addict, Ecko, RocaWear, L-R-G, Artful Dodger, Junk Food and Converse.

See the new Yukka range at http://www.yukka.co.uk/

Via EPR Network
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Topman, the leading UK men’s fashion retailer, has unveiled it’s newly redesigned UK and US websites, featuring many new features.

The new Topman website has a number features designed to make customers’ online shopping experience more pleasant. These include new music playlists that can be streamed as customers shop, featuring new music and bands that will appeal to a broad range of shoppers.

Topman has also introduced a Top Jeans feature to it’s re-designed site, allowing customers to view the full range of jeans available online, including worker, bootcut, twister and skinny styles. A model in this section can also be controlled by using the mouse to make him turn and jump, so the jeans can be seen from every angle before being purchased. This feature also explains the benefit of each style of jean and other products to wear with them, assisting shoppers who may be stuck for some inspiration.

In a similar vein, customers can visit the Tee Room which displays Topman’s new range of basic t-shirts including vest, baseball and crew styles of tee.

For fashion aficionados who like to keep up to date with the latest products and ranges, Topman have created an In the Press section, which allows customers to view any recent press about Topman’s new autumn/winter 2008 range with links to any products pictured in the piece enabling users to purchase any item they like immediately.

The new Topman blog is also available to view online at the new website. This section is regularly updated with news of competitions, interviews and answers to customers fashion queries. Shoppers will also find the latest editor picks and fashion recommendations in the blog as well.

Topman has introduced a Top Picks area top the new site as well. Updated weekly, it provides three different outfit suggestions per week, taking the hassle out of what to wear for the season. Topman Stylists from the flagship store in Oxford Circus, London are on hand to offer their weekly suggestions to keep Topman customers ahead of the crowd. A guest pick will be available each week including some from Topman’s own Design Director, Gordon Richardson as well as other leading fashion experts in the industry.

The new Topman UK and US websites are live online now.

About Topman:
Topman offers the latest in mens fashion, encompassing a range of styles to suit every shopper. Topman’s extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to footwear, accessories and formal wear. Topman also provide the simplest way to search for and buy men’s clothing, placing it among the leading fashion retailers in the UK market today.

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Spring 08 sees Topman introduce an exciting new label with rock & roll fashion in its DNA: The Look Presents.

Drawing on acclaimed style bible The Look: Adventures in Rock & Pop Fashion, The Look Presents is a creative hub for the legendary designers inspired by the combustion that occurs when great music meets fantastic style.

With three separate collaborative collections produced exclusively for Topman in 08, The Look Presents premieres in stores in May with the animalistic designs of classic 70s label Wonder Workshop, originally worn by such rock icons as Iggy Pop, Sid Vicious, Mick Jagger, Marc Bolan and Led Zeppelin.

Wonder Workshop designers John Dove and Molly White have reinvented the range for the 21st century, all the while maintaining their original aesthetic.

Available in full colour and monotone, the Wonder Workshop mens tees designs feature tattoo-inspired prints as well as the incredible Wild Thing graphic of a snarling leopard’s head (as worn by Iggy on the cover of the Stooges glam-punk masterpiece Raw Power), a snake which wraps around the torso of the mens tees and prints featuring two hawks and a dove.

The Look Presents is the brainchild of The Look author/music fashion historian Paul Gorman and Soho boutique owner Max Karie. “We are plugging directly into the electricity of rock and pop fashion by working with brilliant original designers,” said Gorman. “The Look Presents is all about reinvigorating the menswear market with authenticity and integrity.”

The Wonder Workshop mens T-shirt will be available from end of May. The collection will be stocked in selected stores and also online at topman.com

The new Wonder Workshop mens T-shirt collection is the first of two t-shirt collaborations between Topman and The Look Presents. The second being The Look Presents Nigel Waymouth, a darkly psychedelic collection of graphic t-shirts from the founder of the legendary King’s Road boutique Granny Takes A Trip. The Granny takes a trip tees are due for release at the end of July.

The third collaborative collection is named Priceless. Designed by Antony Price, this will be his first ever high street ready to wear collection of suits, shirts, trousers and jackets. More details to follow.

About Topman

Topman offers the latest in mens clothing fashion, encompassing a range of styles to suit every shopper. Topman’s extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to footwear, accessories and formal wear. Topman also provide the simplest way to search for and buy men’s clothing, placing it among the leading fashion retailers in the UK market today.

Via EPR Network

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Sandbox Couture, the Upscale, On-Line Designer Baby Clothes, Children’s Clothes and Accessory Boutique, today announced it has received several new styles of the popular diaper covers and tights for infants 0 – 18 months.

The company has been selling diaper covers for the past several months and has expanded its selection for the spring 2007 season. The new designer diaper covers come in white, pink, tie dye, black and cream. They have jeweled embellishments which include a princess crown, camo heart, princess lettering and more. The diaper covers are a popular cover up for dresses that do not have bloomers or as a stylish accessory for any outfit.

Sandbox Couture (SandboxCouture.com) is a privately held, Specialty, On-Line Designer Baby Clothes, Boy’s Clothes, Girl’s Clothes, Children’s Clothes and Accessory Boutique located in Rancho Santa Margarita, California. The company specializes in hip and trendy baby clothes and unique accessories for babies and children sizes 0 – 6X. The company sells it products primarily in North America and exclusively over it’s website at www.SandboxCouture.com. Offerings include baby clothes, little girl’s clothes, little boys clothes, children’s footwear, seasonal children’s attire, baby blankets, diaper bags and accessories.

For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com

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Online t-shirt shop, General Utility, adds new anti global warming, environmental and vegan t-shirt designs for spring and summer. The new spring and summer designs from General Utility are a mix of retro classic style, commentary and dry humor. The new “Keep Cold” design is an anti global warming t-shirt with kitschy ice type. The “Off Shore” t-shirt is beach scene with seagulls and off shore drilling looming behind. The “Vegan Dog” t-shirt has a hot dog with Vegan spelled in gooey yellow mustard. Also, there is a new color version of the best-selling “White Collar Crime” t-shirt.

General Utility streetwear is printed on fine quality apparel. Most designs are available on super soft, American Made t-shirts. A variety of cuts and styles are available for both men and women. The goods are printed with ultra lightweight and durable Flex Printing. The web store is easy to use, has secure order processing and fast shipping. Doug Domonkos, a San Francisco artist and graphic designer, opened the General Utility online shop in 2006. Doug started designing and selling t-shirts in 2002 while he was the owner of a San Francisco art gallery, called National Product. Since the beginning, the ironic, subtle and classic designs have attracted many loyal customers. Although there are many t-shirts on the market, Doug saw the need to make a t-shirt line that had an urban edge, but was not over-complicated or trendy.

The result is a line of goods that has long-lasting style and looks good - season after season. General Utility will continue to add fresh and new designs, to the product line, every spring and fall.

Via EPR Network

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