WorkinFashion is a Fashion Job Sensation!

EPR Fashion News | Apparel, Designers, Events, Fashion, Fashion Trends, Men's Fashion, Services, Society, Women's Fashion | Thursday, 10 November 2011

WorkinFashion - The professional network for the fashion industry launched in mid January 2011 after just over 10 months, the website now has thousands of fashion professionals registered seeking jobs in fashion, retail and modeling.

WorkinFashion is fast becoming “the website” to advertise fashion jobs or look for work in the fashion industry.

Managing Director Simon Golding said “I am delighted by the growth of the network; it’s amazing to think that from a cold start WorkinFashion now has hundreds of fashion jobs receiving thousands of applications every month. I think what appeals to fashion recruiters is our simple pricing structure, it’s a one off fee of £200 for a year’s recruitment advertising, recruiters can post as many jobs as they want all year round for less than the price of one fortnight’s job advert on our competitors sites….It’s common sense to use us”.

WorkinFashion combines all the best features of a social network and a specialist fashion, modeling and retail jobs portal. The site offers specific profiles for fashion professionals, models, companies and recruitment agencies working in fashion and related industries.

Fashion job seekers start a free career profile to search fashion jobs, get scouted or simply to network with other fashionistas and companies working within the fashion industry.

Prospective models and fashion designers can upload modeling or design portfolios, browse casting calls and build up contacts within the fashion industry. Fashion brands, retailers and Model agencies can create company profiles on Workinfashion to promote brand awareness, publish press releases in the news section and recruit new talent for permanent or temporary fashion jobs.

WorkinFashion is already working with the majority of top fashion recruitment agencies, advertising over 700 fashion vacancies in areas of the industry ranging from fashion retail, design, buying, and merchandising jobs plus many more. IF you are looking for a fashion job or need to advertise fashion jobs, then we hope to see you joining us on WorkinFashion, register your personal, model, agency or company profile online at workinfashion.com or If you require further information please call (+44) 8 44 544 1550 or email info@workinfashion.com.

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Ugg Boots Look Set To Be More Popular Than Ever

EPR Fashion News | Apparel, Fashion, Fashion Retailers, Footwear, Society | Monday, 22 August 2011

This season ugg boots look set to be more popular than ever in the United Kingdom. Over the past 5 years the UK has adopted the fluffy foot trend that spent the previous decade spreading throughout the United State and the previous 100 years as an integral part of Australia culture. Ugg boots UK rise to popularity was initially met with a number of hurdles which prevented the trend from really growing in the UK like they have in other regions, this year however the barriers are gone allowing uggs to once again spread like wildfire.

When they were first introduced to the UK a number of years ago ugg boots lacked the support of the UK’s fashion elite and unlike the United States ugg boots were not backed by celebrities. This was the first thing to change with the fashion savvy backing the boots. The fashion status of ugg boots remains a polarising topic but even those staunchly fighting against the fashion status of ugg boots were won over by their comfort. The message “Don’t wear them in public but oh my god you must try them, I never take them off when I’m at home” is about as bad as it got. Thanks to the pull modern fashion hubs have online modern trends like ugg boots quickly found a home amongst the fashion savvy and eventually the pages of Celebrity tabloids.

So ugg boots were hot fashion in the UK for the first time but still out of reach of many thanks in no part to very heavy price tags. £200+ for a pair of boots our US counterparts were paying less than £100 for. Surely VAT and import taxes were not the only reason for such a large difference? Ugg boots are always going to be expensive; the leathers are comfortable but also extremely rare and harder and harder to come by. Now though competition from brands like EMU and Whooga ugg boots is helping to lower prices and introduce options to consumers. Youtubers with hundreds of thousands of subscribers were the first to test these competitors and usually recommend them on the basis of equal of better comfort at vastly more affordable prices.

So ugg boots were finally affordable, popular and due to a terribly cold winter in very high demand but they were still not going to spread like wildfire. Over the years Google has battled counterfeiters and done a pretty decent job of sending shoppers to legitimate vendors. During 2009 and the better part of 2010, when more and more consumers began to look online to do their shopping the counterfeiters had taken over many of the leading Google pages and were taking millions of dollars from consumers everyday for either poor quality counterfeit boots, or simply charging the customer’s credit card with no intention of ever sending boots. The UK police force and Google haven’t completely eradicated the problem but it is now next to nonexistent and consumers have become also become savvier.

One of the more unusual problems affecting ugg boots stems from availability. When the boots became popular, no one really predicted just how popular they would become and when the shoppers were ready to try on a pair no one had any left. Sure more were on the way but back orders and poor availability of leathers meant we would be waiting until summer until boots arrived. This year manufacturers appear to be ready for UK season but we won’t really know until the temperature plummets. Either way ugg boots look set to become an integral part of our winter fashion staples.

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European Union Cookie Regulations May Change Online Shopping

EPR Fashion News | Apparel, Fashion, Fashion Retailers, Footwear, Society | Wednesday, 08 June 2011

The Privacy and Electronic Communications Regulations (PECR) have recently (26 th May) a mandate which dictating that website operators with the EU gain explicit consent from their visitors before using cookies to track their interaction with the site.

Cookies are, at their most basic, a short line of text placed on to your computer when you access specific sites. The text file is then used to help the browser remember details about the visitor such as what items are held in the basket or whether this is a first time visit or a returning customer.

Forcing visitors to consent to these cookies is designed to make the internet safer. However, many argue this will come at the expense of functionality. It is currently unclear what form displaying consent will come in, it may simply be an opt-in box.

Simon Crisp, Director of shopsafe.co.uk has voiced his concern about this directive, “This is going to add a regulatory and cost burden to digital economy at a time when we don’t need it” Crisp felt that further cookie regulations may add further complications to online shopping which users, new to online retail, would be put off by.

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Whooga Ugg Boots Spread to the UK and US

EPR Fashion News | Apparel, Fashion, Fashion Retailers, Footwear, Society | Monday, 02 May 2011

Originating in Australia back in 2003 Whooga ugg boots have spread like wildfire across the United States and now look set to sweep the UK. The Australian ugg boot market is a dramatically different market to the US and UK in a number of ways. Driving up the East coast of Australia you will pass many small businesses which offer their own brand of ugg boots.

Typically these businesses are generations old and the owner has learned to craft his or her skills working in the back room of the store making each and every pair by hand. Unlike the majority of modern footwear manufacturers these store owners are the craftsman responsible for the manufacturing of the product and also the person interacting directly with and obtaining feedback from the customer. This level of involvement and decades of refinement have resulted in a myriad of stores which offer a very competitive and refined ugg boot. Ugg boots are unlike other types of footwear, the recipe for warmth, comfort and durability is a complex one with many secret ingredients.

Leathers in ugg boots are comparatively soft, the twin faced leathers are hard to come by and available in a wide range of grades. Different leather dying processes result in differing leather odours and differing colour fastness. The leathers stretch and so cutting boots to size is a tricky process. A boot which stretches too much will overstress the relatively soft leathers and the boots will tear. A lose fitting boot will lack the ‘clouds of warm air’ comfort that has given ugg boots a legendry reputation. But like any complex recipe when it’s made just right the results are very special.

Growing up in Australia Whooga founders believed there was an opportunity to offer a sheepskin boot which was designed solely for the purpose of being the most comfortable boot available. The leathers used in construction of Whooga are graded higher than traditional ugg boots. The inner fleece is markedly thicker and softer. The classic designs have been refined over decades and are very lightweight. The remaining secret ingredients are like any great recipe very well protected. Take a browse online for ugg boot comparisons and reviews and you’ll see the proof really is in the pudding. NYShoe Spy conducted what can be considered to be the most comprehensive comparison of all major ugg boot brands to date.

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Gelish Creates Two Special-Issue LilacPink-Cherry Blossom Gelish Colors

EPR Fashion News | Accessories, Apparel, Beauty, Cosmetics, Fashion, Fashion Retailers, Fragrance, Makeup, Society | Tuesday, 05 April 2011

Hand & Nail Harmony, Inc., makers of Gelish, announces the creation of two special limited-edition Gelish colors today, “Pink Cherry-Blossom of Renewal” and “Pink Lilac Sparkle Sunrise.”

Gelish will donate advance proceeds for Japan Tsunami & Earthquake Relief, in order to assist the survivors who live in areas affected by the devastating quake. The two special “Japanese-pink” pigments pay homage to the resilience of the people of Japan.

Harmony’s CEO, Danny Haile, has developed products in Japan for 15 years, working with Tokyo-based Nails Unique, a leading beauty-products distributor.

Mr. Haile is the inventor of Gelish, the holder of an international patent and three US patents pending, the brand front-runner in the newest salon nail-care trend, “the Gelish Permanent Manicure” that uses a unique gel-polish fusion technology. Gelish will donate over $50,0000 in advance to represent sales earnings from the two exclusive tribute shades. The donation period will be effective immediately, starting today through the anticipated period of distribution of the limited run of 1,500 specially-labeled bottles to last until about May 30, 2011. Gelish will donate the funds to the American Red Cross for Japan relief efforts.

Haile, President and CEO of Gelish, and David Daniel, COO, said, “This is a crisis that needs global help from all sectors; all of us here at Gelish and Hand & Nail Harmony extend our thoughts and prayers to the people of Japan and wish to support their relief and rebuilding efforts. We are committed to raising and donating funds to help our overseas colleagues and friends as well as their families and loved ones.”

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An Italian Designer And An Organic Farmer Came Up With The Idea Of Growing Shirts

EPR Fashion News | Apparel, Beauty, Designers, Fashion, Fashion Retailers, Fashion Trends, Society | Monday, 21 March 2011

Is the perception of beauty man-made or is there such a thing as natural beauty? To find out, an Italian designer and an organic farmer came up with the idea of growing shirts, having nature design fashion. After a two year period of growths in the hills of Umbria, near the Tuscan border in Italy, the first harvest is ready for the catwalk.

When Francesco Mugnaini, a 31 year old designer who had previously been working in the busy city of Milan, met Sebastian Runde, a 41 year old Scottish farmer running an organic farm in Umbria, Italy, they merged their different backgrounds and experiences to come up with a rather unusual fashion project: let’s grow shirts. The unpredictability of nature was the seed for the idea, to plant and harvest shirts. The garments were exposed to nature’s forces by planting them into the ground and give nature time to do her unpredictable design process. The result is stunning and every single design unique.

The T-shirt was considered ideal, as it is one of the most simple garments existing, there could be no better for the project. It is unpretentious, simple, like an empty canvas on which nature can create its designs. Francesco designed a shirt which truly complements the body, idealises it even. “We aimed for a focus on the aesthetics created by nature, to offer a perception of beauty man would never be able to create. We produce beautiful shirts, but it is nature who makes them truly unique» says Francesco Mugnaini.

The materials used had to be of a kind which would react with the soil, the water or sunlight. Naturally no synthetic yarns could be used, as not to create a thread of pollution. After many tests, a high quality organic silk proved best and gave the most interesting results.

The silk shirts are produced by local craftsmen with great expertise. Sebastian Runde, as an organic farmer, is very passionate about his concern for the environment: “Producing the T-shirts abroad in a country with low labour costs was out of question. We looked for local recourses and were very lucky, indeed. We manage to produce a garment, which is 100% made in Italy. The yarns are coming from northern Italy, the shirts are produced locally in Città della Pieve.”

The first collection of RIGHT AS RAIN™ is harvested and up for sale on www.right-as-rain.com. An array of utterly different silk shirts for men and woman. 100% designed by nature.

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workinfashion.com - The Social Network for the Fashion Industry

EPR Fashion News | Apparel, Designers, Events, Fashion, Fashion Trends, Men's Fashion, Services, Society, Women's Fashion | Thursday, 10 March 2011

WorkinFashion the professional network for people working or seeking work in the fashion industry has just launched; attracting thousands of fashion professionals and jobseekers.

WorkinFashion combines all the best features of a social network like Facebook or LinkedIn with a sophisticated job board and candidate search system. The network offers specific profiles for fashion professionals, models, companies and recruitment agencies.

Start a career profile on the network to search for jobs, get scouted or simply to network with other professionals and companies working in the industry. Models start a profile and upload your portfolios browse casting calls and build up your fashion network.

Start a company profile to promote your brand, recruit new staff for permanent or temporary jobs.

Recruitment agencies advertising vacancies in any area of the industry from retail to design can have a profile on WorkinFashion and benefit from unlimited job advertising and candidate searching.

Search candidates, view their career profile and CV’s then connect with them to offer them employment.

To celebrate our launch, we are offering a whole year of recruitment advertising on WorkinFashion absolutely FREE to fashion and retail recruiters that sign up before the 1st April 2011.

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Faith Hope Charitees Announces Grand Opening Launch Of New Website Offering High Quality Christian T-Shirts With A Twist Of Humor For A Great Price

EPR Fashion News | Apparel, Fashion, Society, Streetwear | Monday, 28 February 2011

Faith Hope Charitees, a Spiritual Gifts brand, announces the grand opening launch of their website, www.faithhopecharitees.com, which offers high quality, humorous Christian t-shirts in many sizes and colors.

The initial offering is limited to five t-shirt designs, but there are over 50 more designs waiting to be launched this year.

Among the various Christian t-shirts offered in this initial launch, one of the favorites is the “Fisher of Men” shirt. It depicts a boy-crazy teenaged-girl’s interpretation of Jesus’ command to his disciples “Come, follow me, and I will make you fishers of men” (Matthew 4:19 ). Our graphic design artist, Marisa Hauptman, had a blast with creating the artwork fo r t hat shirt. “My favorite part is the expression on the young man’s face: accepting that he has been ‘hooked’ but not willing to go without an attitude,” she stated.

The initial target audience fo r t hese Christian-themed t-shirts is Christian youth. The designs are fun to wea r t o school and all sorts of activities. As other designs and styles are released in the coming months, the target demographic will additionally include young adults and kids. There will also be more designs which will appeal to young men.

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Uggs As Popular As Ever In Post-Christmas Sales

EPR Fashion News | Apparel, Fashion, Fashion Retailers, Footwear, Society | Wednesday, 12 January 2011

Its been a busy few months for Decker’s Outdoor, owners of the hugely popular Ugg Australia brand as the top selling footwear company catches it breath after some of the busiest months in their history. Uggs are always in demand in the run up to Christmas, they make great gifts and they have long been at the top of the footwear ladder for their designer appeal and comfort factors that other boots just can’t match. But it has also been the result of all the bad snow and freezing temperatures that we experienced during the month of December that boosted sales past the expected peaks for the year on top of Christmas sales on-line as well as from various authorised retail outlets.

Though at times the shops were deserted in the weeks running up to Christmas, particularly when shoppers were expected to be out in force doing their Christmas buying, some retailers predicted all time low sales compared to the same weeks last year and in previous years but sales of Ugg boots were more in demand than ever due to people wanting to get hold of some decent warm boots that would allow them to get out in the snow and not freeze in the sub zero temperatures.

Uggs have the advantage of being popular gifts at Christmas as well as the best thing to wear when it snows or when it’s cold so they were always going to be a winner when the terrible weather descended though none could predict the scale of the demand for Uggs and other popular boots such as Hunter wellies and FitFlops too. Many retailers saw their shelves stripped bare as demand reached epic proportions during the worst of the cold snap and the fact that Uggs are easily obtained on-line from many independent retailers meant that this avenue also saw higher than expected sales. All good stuff in terms of business, especially in these tough economic times.

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New Look Scoop Multiple Fashion Awards At Company Magazine Ceremony

EPR Fashion News | Accessories, Apparel, Baby Products, Beauty, Fashion, Fashion Retailers, Maternity Wear, Society, Women's Fashion | Wednesday, 17 November 2010

High Street trend setters New Look have walked away from the prestigious Company Fashion Awards with a handful of significant awards, cementing their position as the leading creator of high fashion, high street clothing. The ceremony, which included amongst New Look’s competitors other high profile fashion brands, was voted for by Company Magazine’s online readership. New Look walked away with a place in the Best Place to spend £50 and Best Plus Size Clothes categories and took first position for offering the Best Shoes under £50.

The three awards are a significant scoop for the high street fashion retailer, which has continually evolved its fashion brand since 1969 when the company was founded in Weymouth, Dorset. It now has over 800 stores in the UK, Eire and mainland Europe. New Look have continued to stay ahead of the high street fashion pack by teaming up with recognisable faces that appeal to a fashion savvy market and continue to offer their own adaptations of cool cutting edge clothes likeskinny jeans. Amongst the famous faces that have represented the brand in recent years are Drew Barrymore, Pixie Geldof, and Alexa Chung.

This season New Look has recession busting seasonal offers on their party dresses, which are available online. As you’d expect prices are in keeping with their Under £50 category competition wins, reflecting New Look’s continuing commitment to providing on trend glam at affordable prices.

About New Look
New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, menswear to kidswear – all ranges and styles can all be found at New Look– and at the moment, some of them at very reasonable prices.

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loggs Supports Metropolitan Police Efforts To Crack Down On Bogus UGG Boots

EPR Fashion News | Apparel, Fashion, Fashion Retailers, Footwear, Society | Thursday, 10 December 2009

Cloggs, the UK shoe retailer, has voiced its approval of recent actions taken by the Metropolitan Police Force, shutting down hundreds of websites selling fake UGG Boots.

In an effort to crack down on bogus UGG Boots websites (either selling fake UGG Boots or fake websites that were purely designed to conduct identity fraud), the Metropolitan police have shut down over 400 illegal UGGs websites in recent days. This ensures that legitimate sellers like Cloggs.co.uk are left to sell real UGG Boots on real websites, and that the consumer’s pockets are protected.

However, even though the Metropolitan police have taken this drastic measure, this doesn’t mean to say that there won’t still be bogus websites out there. Whilst this will cause concern amongst potential buyers, Cloggs.co.uk knows just how to identify genuine UGGs websites from fakes. In association with Consumer Direct, the government service for advice on consumer issues, Cloggs.co.uk has produced a checklist on its website that consumers can use to check sites for legitimacy before they part with their hard earned cash.

Cloggs.co.uk meets all of the criteria specified on the check list, so customers can rest assured when they buy from Cloggs that the UGGs are genuine and that the website is legitimate.

Nick Thomas, Cloggs.co.uk Director, said: “As UGG boot sales continue to rise year upon year in the UK, so do the number of fake UGG boots websites, which mostly originate from criminal gangs in Asia that buy up .co.uk domain names. All these websites are designed to do is make money illegally - either by selling fake products or using the website to gain identity information that will be used illegally elsewhere. Cloggs.co.uk applauds the efforts made by the Metropolitan police to protect UK consumers this Christmas and is glad to support this effort by promoting a handy website checklist to ensure that consumers don’t get stung when buying UGG boots in the future.”

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Chamilia Jewellery Collection At H.Samuel

EPR Fashion News | Accessories, Apparel, Fashion, Fashion Retailers, Gifts, Jewellery, Jewelry, Luxurious Products, Society, Women's Fashion | Wednesday, 02 September 2009

H.Samuel has announced the launch of Chamilia jewellery, one of America’s most popular personalised jewellery brands. Chamilia promotes the tag line, ‘Your Life Your Style’, encouraging its customers to be creative, adventurous and express themselves, their mood and lifestyle through their jewellery. By introducing Chamilia H.Samuel is leading the trend this year for beads and charms.

The Chamilia collection is available online and in selected stores. The collection includes high quality Chamilia beads made of 14ct gold and sterling silver and features a wide range of fun and fashionable designs including crown-wearing frogs, Mother’s day beads, Disney beads, and many more including beautiful Murano glass.

With up to 200 bead designs and a variety of chains, clasps and spacers, Chamilia jewellery offers customers bracelets and necklaces that can be endlessly mixed, matched and personalised to commemorate an event, occasion, relationship or friendship. The breadth and depth of designs and creative possibilities gives the customer an ever-changing feast of design options so they can customise their jewellery and always be fashionable, for less.

Chamilia jewellery features:
- High quality beads: 14ct gold, sterling silver and Italian Murano glass
- Exclusive Disney© Designs: all your favourite characters
- New designs: new beads are released through the year
- Up to 200 bead designs: Chamilia charms give customers the freedom to express themselves

About Chamilia
Chamilia was founded in New York in 2002 by Killian Rieder and Jeff Julkowski. Killian Rieder had previously designed for Ralph Lauren Polo, and wanted to allow women to customise their jewellery to a mood, moment or memory, in the same way a chameleon changes to fit into its own environment.

About H.Samuel:
H.Samuel is the nation’s favourite High Street jeweller with more than 350 stores and a retail website at www.hsamuel.co.uk.

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Sunless Summer Tanning by Ventura Tan

EPR Fashion News | Beauty, Cosmetics, Skincare, Society | Monday, 03 August 2009

In the spirit of the celebration of our nation’s independence this month, Ventura Tan, a leader in natural, organic airbrush tanning and sunless tanning products, is proud to declare independence from the hazards of sun damage with a variety of products for the summer tanning season. Ventura Tan prides itself on offering the best quality products for those seeking an authentic tan without the harmful rays of the sun. Satisfied customers include celebrities, models and movie studio make up artists.

“July is all about independence, and with the summer tanning season in full swing it’s time for serious tanners to declare their independence from the hazards and negative health effects of sun tanning,” says Sheila Brown, marketing director, Ventura Tan. “Ventura Tan’s sunless airbrushing is not only a safer alternative to conventional tanning, it also offers a more natural, lasting tan than conventional spray tanning techniques. No summer is complete without a perfect tan and Ventura Tan offers just that, without the health risks of long term sun exposure.”

According to the FDA, traditional sun tanning carries a variety of risks and health issues. These hazards run from aesthetic issues such as sunburns, wrinkles and leathery skin, to serious health problems such as skin cancer and cornea damage. Founded in 2004 as a way to give customers a natural looking, painless tan without the health issues associated with beach tanning, Ventura Tan offers a wide range of organic and all natural products that helps customers achieve and maintain the perfect tan.

Ventura Tan offers tanning equipment and supplies to both salon’s looking to add sunless tanning to their business as well as individuals looking to get a summer tan in the privacy of their own home. These include a variety of organic and all natural products from the Organic Princess line, which features sunless tanning spray, body wash, tan extenders, Pineapple Dew Exfoliant, Vitamin E Butter and more. The Princess Line also offers Ventura Tan’s all natural “Tan In A Can” which delivers a nice, even tan without the unsightly orange coloring that other tanning lotions leave. “Tan In A Can” is available in “Beach” and “Natural” coloring and can be applied without visiting a salon.

Featuring a full line of retail and wholesale products that imparts a natural, year-round summer tan, Ventura Tan uses state-of-the-art technology and equipment that results in a superior sunless tan. The organic, all-natural products are created in FDA-approved laboratories and can be purchased online at www.venturatan.com and at authorized Ventura Tan salons and resellers.

About Ventura Tan
Founded in 2004, Ventura Tan offers state-of-the-art sunless airbrush tanning products and equipment for salons and consumers. Ventura Tan believes strongly in a business model based on strong moral and ethical business standards, backing its products 100 percent while offering one-on-one training and support for salon owners. Ventura Tan’s owner purchased the company after being diagnosed with skin cancer, perfected Ventura Tan’s product selection and business model at her own salon in South New Jersey. Ventura Tan quickly became a leader in the sunless tanning industry. To learn more about Ventura Tan wholesale or retail products, please visit http://www.venturatan.com or call (866) 545-8133.

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Styles Model Management Inc – Toronto’s Get New Modeling Agency

EPR Fashion News | Beauty, Events, Fashion, Fashion Trends, Models, Services, Society | Monday, 03 August 2009

Toronto Canada gets a new modeling agency, Styles Model Management inc. Mike Disney, owner of Styles Model Management was owner of an entertainment agency in Chicago for 18 years.

Styles Model Management

Due to a failing American economy & a desire for a fresh new career, Mike looked to his own home town, Toronto Canada for prospects. Mike has a love of fashion & creative people. He saw many modeling schools that provide crash courses in becoming a model but non that help develop a model’s skills over a long time. Modeling agencies are busy booking established & experienced models. Mike saw the need for a modeling agency in Toronto with a friendly, mentoring aproach. Modeling is a skill that is developed with lots of practise over time. Thus Mike opened Styles Model Management inc. Free seminars are provided to the models. Models are also introduced to test photographers & stylists to spend much time practising their skills & getting posative feedback from industry professionals. As Mike says ” A day not in front of the camera is not a good day.”

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Breastfeeding Dresses - The New Maternity Wear Trend

The trend now is for maternity wear to have a breastfeeding capability as well. Spokeswoman for Fertile Mind, a supplier of maternity clothing, Christine Kininmonth agrees.Breastfeeding Dresses

“The popularity of nursing clothesgenerally has risen tenfold in the last two years, but the new trend is for pregnancy clothing to be suitable for breastfeeding as well.” she says. “We have stores demanding dresses and tops that are long enough to cover pregnant bellies and that can stretch back to be worn after the baby is born PLUS have a breastfeeding design feature. Ruching at the sides is particularly popular, as it flatters a pregnant tummy and hides a post-baby one.”

Christine says maternity dresses such as Mothers En Vogue’s Dana dress are the way of the future.

“The Dana dress has the stretch for maternity and the discreet breastfeeding openings for nursing. Pregnant women get hot easily, so the dress has 50% cotton. There is also plenty of Spandex for stretch and Modal for softness.”

Fertile Mind has been in the maternity wear business for more than 10 years. “We saw the rise and rise of breastfeeding clothing and the trend towards fitted clothes that sit tight across the pregnant belly. Now the two have combined, and there is a demand for fitted clothes that you wear for a lot longer than nine months.”

The Dana dresses are available at www.fertilemind.com.au.

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An Icon For Pregnant Women, Belly Belt Has Undergone A Facelift

The kit that turns normal clothes into maternity wear has been tweaked to be even better for early pregnancy. Inventor and founder Christine Kininmonth says the change is only the second in 10 years.

“We listed to feedback from our customers and heard that women wanted to wear Belly Belt earlier in their pregnancy,” she said. “The changes we’ve made in our maternity kit mean you can now wear your trousers, skirts and short the moment you can no longer button up your fly.”

Belly Belt is an Aussie success story. The maternity kit is now sold throughout the world.

“We have a lot of enthusiasm for Belly Belt in many places, but Burma is probably the most exotic,” Christine says. “If I think back to the early days, I would never had imagined we’d be selling my little Australian invention in Burma!.”

The success of Belly Belt led 10 years ago to the formation of the company Fertile Mind. Christine and her business partner Peter Hooker now employ six staff and have a warehouse filled with maternity dresses, maternity jeans, breastfeeding tops, nursing pillows and maternity accessories.

“We’ve diversified into a range of maternity wear and nursing wear,” says Christine, “so we’re probably one of the growing players in the Australian maternity industry.” Fertile Mind is a family-friendly workplace, so most of the women selling maternity wear are mums themselves.

‘It’s important for us to sell only maternity wear and breastfeeding clothing that we would have bought for our own pregnancies,” emphasises Christine. “We’re mums a few times over so we’re pretty picky.”

While Belly Belt is one of the more successful of their maternity accessories, it’s getting a run for its money by the Milkbar Portable Nursing Pillow.

Christine enthuses, “This pillow has just taken off. We are sending out mountains of these to our maternity store and baby store stockists, they are selling so well.”

The Milkbar Portable Nursing Pillow was invented by a Sydney mother to ease back and shoulder strain when breastfeeding a baby.

“It’s wonderful to see inventions such as Belly Belt and The Milkbar gain a following, as it’s a credit to mother-inventors,” says Christine.

Maternity stores and baby stores will be receiving the new Belly Belt kit from today. Christine hopes it will make the Belly Belt more popular that ever. “Pregnant women in Australia have been very supportive. They may be cautious spending as much on maternity wear in a recession, so Belly Belt has its place in a flat market.”

Belly Belt maternity kit sells for $29.95 and can be found at www.fertilemind.com.au.

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Innovative Online Wig Store Attracts All Walks of Life

EPR Fashion News | Accessories, Apparel, Beauty, Fashion, Fashion Retailers, Fashion Trends, Society | Monday, 18 May 2009

The Headshop Wigs Online is turning heads with innovative, quality wigs and hairpieces for people. Individuals desiring a wig or a hairpiece have their own personal reasons for making such a choice. Some people buy these products to make a fashion statement, while others simply want something that will allow them to express their clandestine personality.

Another reason why people buy wigs and hairpieces is because they are seeking a way to combat medical hair loss. Many men and women suffer from genetic hair loss. Baldness is more common in men than in women, but both sexes can experience this problem. With these points stated, more and more people from all walks of life desire the use of wigs and hairpieces, and the Headshop Wigs Online is a great place to start.

The Headshop Wigs Online offers a wide variety of wigs and hairpieces for both men and women. Top-notch manufacturers like Henry Margu, Tressallure, Tony of Beverly, Revlon, Aspen and many more are ready to greet customers seeking variety and tremendous quality. Recent changes in the Headshop Wigs Online’s website now gives online shoppers even more options than before. Customers can take advantage of competitive prices and an international checkout feature. Wig lovers can also shop by category for human hair wigs, monofilament wigs, children’s wigs, and even for costume wigs! There is also a hairpiece by style section on the website that breaks down the different types of hairpieces offered.

Other special features from the Headshop Wigs Online include a wig care products and accessories section, along with a color match help section that gives customers great options on how to select the right color that fits them best. There is also a color chart and rings section to further aid customers in the color selection process.

Quality and good pricing is what the Headshop Wigs Online strives to give its customer base. No matter what the reason is for a wig or hairpiece purchase, this dynamic online retailer is here to assist and educate on all wig products. For more information on the Headshop Wigs Online, go to www.theheadshoponline.com.

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Gorgeous Gold Jewellery Collection At Ernest Jones

Ernest Jones, the diamond and watch specialist, has announced the UK launch of a new and exclusive collection of designer necklaces, earrings and bracelets, called Gorgeous Gold. Created around the design philosophy of ‘When you look good, you feel good and when you feel good, you look good’, Gorgeous Gold features a collection of glamorous and affordable jewellery that is both classic and fashionable.

Ernest JonesSpeaking on behalf of Ernest Jones, Head Buyer Jennifer Dean commented: “The Gorgeous Gold collection is an innovative yet timeless range of jewellery that celebrates the allure and beauty of gold. Featuring a combination of yellow and white gold with smooth shapes and delicate chain detail and enhanced by stunning gems, the collection creates in you a desire to feel, touch and put them on and so we just had to have it for Ernest Jones.”

The Gorgeous Gold collection combines the natural shapes of pine needles and pebbles in two-colour gold with black onyx for a truly luxurious finish. This is a classic collection that evokes a glamorous indulgence of days gone by, whilst embracing modern trends and design.

Consisting of a mixture of drop earrings, drop pendants, multi-strand bracelets and necklaces there is great scope for customers to mix and match their Gorgeous Gold jewellery across a variety of looks. This means that this is not only a glamorous collection, but also a versatile one that can be worn for any occasion, with any look. Gorgeous Gold jewellery also covers a wide price range, with something for every budget, ensuring that customers don’t need to break the bank to afford this collection - despite the luxurious designs and materials.

Gorgeous Gold is exclusive to Ernest Jones and demonstrates a customer focused approach that stays one step ahead of fashion. Gorgeous Gold offers Ernest Jones customers desirable, affordable and luxurious jewellery, perfect for those looking for fashionable bargains in the current economic climate.

About Ernest Jones - The Diamond and Watch Specialist:
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website. Featuring a wide range of leading brand watches, diamonds and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

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Due Maternity Unveils Next-Generation E-Commerce Web Site and Social Network Community

Due Maternity, specializing in designer maternity clothing and accessories, launched its newly redesigned web site and social network. Due Maternity offers active, casual and dressy maternity clothes as well as nursing accessories, diaper bags, skin care and even baby clothes and baby gifts. Its online community is a forum for expecting parents based on the idea of a social network.

“We are truly excited to unveil our newly upgraded web site and community, which has always been a unique part of our operations,” said Shannon DiPadova, co-founder, Due Maternity. “In store, we have established a wonderful tradition of pampering moms-to-be and now at DueMaternity.com, we celebrate pregnancy by providing not just a place to shop, but a community in which to share, learn and engage. Today’s expectant moms are embarking on an life-altering experience and our web site offers customers a way to express themselves like never before.”

Due Maternity’s online community engages visitors with the ability to create personal page with baby’s due date, gift registry, next-generation photo and video sharing, guest book, baby due date calculator, baby astrology, and even a way to create custom announcements, baby shower and birthday party invitations. Due Maternity podcasts range from parenting tips to the latest pregnancy styles and trends.

Working with SEOWhat.com to design and produce the new site, Due Maternity enhanced its web site’s organic search engine optimization and search engine marketing. The web design and engineering teams at SEOWhat.com developed Due Maternity’s social web presence as part of the evolution of commerce sites that are becoming sources for education, entertainment and sharing via online communities. This concept brings friends and families together wherever they are.

About Due Maternity
Due Maternity retail stores and online shop featuring the highest quality merchandise and unparalleled customer service, was born out of necessity. While visiting family in Santa Barbara, expectant former publicist Shannon Raffetto DiPadova and her husband, Albert DiPadova, an advertising veteran, noticed an absence of maternity clothing stores among Santa Barbara’s bevy of boutiques, and thus — Due Maternity was conceived. Dedicated to celebrating the pregnancy
experience with beauty, style and a sense of well-being, Due offers one of the largest selections of designer maternity clothes, maternity tees, maternity dresses, accessories, skin care as well as prenatal and lactation classes. For more information, please visit www.DueMaternity.com or call 1-866-SHOP-DUE (1-866-746-7383).

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‘Coleen’s Real Women’ winner beat thousands of competitors to be the face of high street jeweller H.Samuel.

EPR Fashion News | Accessories, Apparel, Fashion, Fashion Retailers, Gifts, Jewellery, Society, Women's Fashion | Friday, 13 February 2009

Tuesday 10th February saw the launch of another series of Coleen Rooney’s successful ITV2 show ’Coleen’s Real Women’. In the very first episode, Ashley Holden, 24, from Preston, Lancashire beat thousands of competitors to be the face of high street jeweller H.Samuel.

Chosen from 5,000 hopefuls, Ashley - a real woman, having slimmed from a size 18 to an 8 - impressed Coleen and the jewellery team so much that she will be starring in H.Samuel’s national press advertising and in-store signage over the Valentine’s period in over 350 stores.

“Ashley had a very warm, natural look,” explained Jennifer Barre H.Samuel’s marketing manager, ”We launched the search for our Valentine’s girl with Coleen in the first place because we wanted a beautiful, yet approachable woman to represent our real jewellery sets. Giving and receiving jewels on 14th February is all about sentiment and emotions, which Ashley clearly demonstrated.”

Young mum, Ashley, daughter of a market stallholder, always harboured dreams of being a model, but never imagined she would be jetting of to Paris on her very first photoshoot.

“I’d never been to Paris before,” said Ashley, still in shock over making it as a model, ”I was over the moon to appear on the programme, but to win the job as well, wearing beautiful jewellery in the city of romance, was a dream come true.”

As Ashley’s own fairytale romance comes true in print, she’s finalising plans for her own wedding in May - something she discussed with Coleen, sharing ideas about dresses and styles. ‘Coleen had plenty of tips; at the time we were filming she was launching her ‘Real Style’ guide, which was a great help for me.’

Surely a great future in modelling awaits this new face of the nation’s largest high street jeweller.

About H. Samuel:
H. Samuel is the nation’s favourite High Street Jeweller with over 350 stores and a retail website at www.hsamuel.co.uk. Featuring an incredible range of branded watches, H. Samuel also has a stunning range of jewellery, collectibles and gifts for all occasions, offering something for every taste and style. H. Samuel is part of the Signet Group, the world’s largest speciality retail jeweller.

H.Samuel has over 350 stores in the UK with over 140 years’ experience within the jewellery market, starting in 1862 with a small store in Liverpool

 

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