All Fancy Dress Set To Make Record Sales This Book Day

EPR Fashion News | Accessories, Apparel, Costumes, Fashion, Fashion Retailers, Gifts | Thursday, 24 February 2011

AllFancyDress, one of the leading online discount fancy dress stores are set to make record sales this year for World Book Day. Sales have been steadily rising in the run up to the school event, with February estimated to be a great month for business as interest in Book Day fancy dress costumes and accessories has dramatically increased.

Matt Foden of AllFancyDress commented: “There’s no doubt that Book Day has become a real phenomenon in recent years, with more and more children choosing to dress up as their favourite literary characters. It’s a great way for children to really engage with books, and it gives them an opportunity to really inhabit their favourite characters. Its also great fun for them!”

It is a fantastic time of year for children to dress as their favourite fictional characters from a whole range of stories , whether they prefer stories from history, fairy tales, or from more modern books like Harry Potter. Many children even decide to dress up as some of the more quirky characters from fiction, such as the Cat in the Hat!

With sale figures set to reach an all time high, expectations for next year are sure to be high with popularity set to strengthen in schools across the country.

Via EPR Network
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