Fashion Talk

The Body Shop, a leading global retailer of cosmetics and toiletries, has unveiled a new make-up range, Nature’s Minerals

The collection is clinically-proven to be perfect for those with sensitive skin, free of preservatives, fragrance, and oils – and ideal for those with sensitive skin.

The new make-up range comprises a long-lasting foundation with SPF25 to help protect skin from sun damage, four fresh fabulous cheek colours and six sensational pearlescent eye shades, each contained in jars which include recycled content, with a mesh sifter for easy distribution.

Pure mineral powders have been carefully selected by The Body Shop to deliver adjustable coverage for a light, naturally radiant finish, offering ‘barely-there’ make-up with a slightly pearlescent formulation for healthy-looking skin.

The Nature’s Mineral range also includes a Foundation Brush, Blusher Brush and Eyeshadow Brush, 100% free of animal hair.

The Nature’s Minerals Foundation SPF25 is oil free, dermatologically-tested, non-comedogenic and free from potential irritants like preservatives and fragrances. The Foundation is made up of ingredients including Mediterranean clay and kaolin, which together ensure amazing staying power, Sericite to promote lustre and mica based pearls for a natural healthy looking glow.

The Nature’s Minerals Cheek Colour range is an enduring, blendable powder blush created from pure minerals providing a weightless feel when applied to skin. Choose from: Pink Quartz, Golden Terracotta, Warm Copper and Brown Topaz.

Nature’s Minerals Eye Colour from The Body Shop provides customers with six up to the minute shades. All the shades in this range have been ophthalmologically tested, and are suitable for wearers of contact lenses, as well as those with sensitive skin. Choose from: Platinum Shimmer, Radiant Graphite, Golden Emerald, Pink Opal, Bronzed Amber and Molten Bronze.

About The Body Shop:
The Body Shop International plc is the original ethical cosmetics company, now operating across more than 2,500 stores in over 60 markets worldwide. The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet’s resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through our Community Trade fair trade programme.

For over 30 years The Body Shop has believed that business has the power to make the right kind of difference to the world. Our unique philosophy continues to drive everything we do, allowing our customers around the world to become ‘activists’, simply by choosing from our range of products. As Dame Anita Roddick said: “Activism isn’t listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil”.

Via EPR Network
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The naturally inspired beauty and cosmetics company will re-establish their ethical background by promoting a new marketing campaign named ‘Nature’s Way’ and launching two new product ranges – Wellbeing and Nature’s Minerals, a mineral make-up range.

Worldwide The Body Shop websites will be housed under the same domain name, making it easier for customers to find Body Shop products online. The revamped look will coincide with the launch of the new products which will be made available within the coming days.

Both new product ranges are inspired by the natural world’s abundance of ingredients.

The Wellbeing range offers four new regimes; Total Energy, Pure Detox, Divine Calm and Deep Sleep treatments, which are all produced with natural ingredients based on traditional herbal remedies to help alleviate modern day lifestyle worries.

Many ingredients included within the Wellbeing ranges are sourced through the Community Trade program, meaning a purchase from the range contributes to socially or economically-marginalised communities around the world, from Ghana, Brazil and Nicaragua, to the UK and Republic of Ireland.

The new Wellbeing products from The Body Shop are designed to be easily incorporated into any lifestyle, with customers being able to pick the regime that’s right for them.

The Nature’s MineralsTM range is derived from pure mineral powders, in order to deliver a natural finish, offering ‘barely there’ make up that also helps to achieve healthy looking skin.

Nature’s MineralsTM has been clinically proven to be suitable for those with sensitive skin with each product being preservative free, fragrance free and oil free. The Foundation, Blusher and Eyeshadow brushes available within the Mineral Make Up range are also 100% free of animal hair.

The Body Shop also plans to convert all PET (polyethylene terephthalate) bottles, from 30% recycled material to 100% over the next 12 months.

About The Body Shop:
The Body Shop International Plc has more than 2500 stores in over 60 markets worldwide. A global retailer of toiletries and cosmetics, The Body Shop is committed to environmental protection and respect for human rights; the company develops trading relationships with communities in need and are against animal testing in the cosmetic industry. The Body Shop also encourages education, awareness and community involvement among its staff and customers.

All The Body Shop products and ranges are suitable for vegetarians, meaning they contain no animal slaughter by-products. Select ranges are suitable for vegans, which in addition contain no animal derivatives, such as beeswax, honey and lanolin.

Via EPR Network
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Estée Lauder has announced the introduction of a new free Gift Time SMS Text Reminder service which allows customers to sign up to receive text messages to alert them that Gift Time (Estée Lauder’s Gift with Purchase offer) is starting at their chosen store.

Available exclusively online, customers can register to receive a text alert via their mobile phone two days before Gift Time starts at their chosen store. Stores presently included in the text message alert service include Boots, Debenhams, Harrods, Harvey Nichols, House of Fraser, John Lewis, and Selfridges. This may be rolled out to further Estée Lauder stores in the near future, including the many Independent pharmacy stockists.

Estée Lauder was the first cosmetics brand to offer this text message service - perfect for those customers who have become devoted Gift Time followers. The text messages are completely free to sign up to and receive, and are proving an invaluable tool to those who love to be the first to know about special offers.

The SMS message service ensures loyal customers do not miss out on their exclusive gifts, while providing them with the opportunity to make their skin care, fragrance or makeup purchase at their favourite store. The message includes the dates that Gift Time is available to and from, as well as details of the qualifier (if it’s with any two Estée Lauder purchases, or any two Estée Lauder purchases, one to be skincare).

Gift Time was the first ever Gift with Purchase offered by the cosmetics world, in 1953. It was first started by Mrs Estée Lauder herself, when she offered her customers a face powder free of charge, with any Estée Lauder purchase. Estée believed that the best way to convert a woman into a customer was to place the product in her hand and let her try it for herself. One of Mrs. Lauder’s favourite quotes was “Tell-A-Phone, Tell-A-Graph, Tell-A-Woman”, based on her belief that once a woman tried a product, she would like it and share it with her friends.

This belief proved to be true, and today almost every beauty house in the world offers the Gift with Purchase concept.

Today, Estée Lauder has a different Gift Time offering for each of their store groups throughout the year. A typical gift will include a mixture of the latest, and best loved deluxe trial sized products, along with a handbag and cosmetics pouch. In each Gift there is an average of 6 deluxe trial sized products including a range of skincare, makeup and fragrance.

The service is perfect for women with busy, on-the-go lifestyles, allowing them to discover great new makeup colours, the opportunity to try the latest skincare innovations and enjoy Estée Lauder fragrance…and more, free with the purchase of 2 or more Estée Lauder products, one to be skincare.

About Estée Lauder
In 1946, Estée Lauder started business with one face crème, and the desire to bring out the beauty in every woman. By the time the revolutionary fragrance Youth-Dew was introduced in 1953, the Estée Lauder Company had already won a reputation for innovation, research and quality.

Now Estée Lauder’s skincare, makeup and fragrance collections exemplify the best that technology, science and arts can achieve. The Estée Lauder name on a product is recognised in over 100 countries for quality and has gained a worldwide reputation for elegant, and luxurious products that uphold the finest standards of excellence through extensive research and stringent product testing.

The Estée Lauder Company’s’ annual Breast Cancer Awareness Campaign involves all of the 18 brands that make up The Estée Lauder Company. They collectively represent The Breast Cancer Research Foundation’s first and largest corporate supporter. Estée’s daughter-in-law was the creator of BCRF’s signature pink ribbon. Over $10 million has been raised for The Breast Cancer Research Foundation since 1993. Another $1 million was raised from their retail partners since July 2002.

Via EPR Network

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