To welcome in the Spring Webtogs introduces a collection of footwear from Merrell Shoes, renowned worldwide for their innovative and stylish approach. Instantly recognisable with their revolutionary design and distinctive logo, Merrell shoes Merrell shoes have built an enviable reputation for comfort and performance.

The Merrell Jungle Moc is an innovative men’s slip-on shoe that combines classic brushed pigskin leather with a unique Jungle Runner sole pattern and sticky rubber. Using Air Cushion technology and an anatomical footbed this stylish and supremely comfortable shoe has the feel of a glove for feet whilst giving day long support.

The Merrell Apollo shoe combines outdoor technology with city centre style, marrying a Vibram Adventure sole with a waterproof pigskin upper. The carefully matched colours blend upper and sole almost seamlessly giving a smooth and stylish look whilst below the surface an injection moulded arch shank, air cushioning and 4.5mm footbed take care of comfort all day long.

Equally at home on the high street or the hillside the Merrell Intercept is a classic shoe with a distinctive Merrell touch. From its stylish leather upper to an AEGIS Antimicrobial lining the Intercept is a shoe designed to perform day in day out in comfort . An Ortholite anatomical footbed adapts to caress the feet for day long pleasure, with a Nylon 6.6 injection moulded arch shank and air cushion midsole to provide support and flexibility whatever the terrain. A classic Vibram sole with 4.5mm lug depth and sticky rubber give the Intercept the grip to complement its stylish looks and comfort.

Designed specifically for women, the Merrell Siren Sync uses a triple density compression moulded EVA footframe and an air cushion midsole to make a shoe with comfort as a priority. A Nubuck and mesh upper, treated with an antimicrobial coating, gives impressive breathability whilst a Vibram TC Rubber sole gives grip to make the Siren Sync as functional as it is comfortable.

The Chameleon Wrap GTX XCR takes lightweight, waterproof walking shoes to a new level, following a tradition of the legendary Merrell Chameleon family. Using a Gore-Tex XCR membrane in fine pigskin leather this shoe is built to perform whatever the weather, and designed to last with protective rubber rands above high durability synthetic moulding. Comfort isn’t sacrificed for the performance levels, with Defense mesh panels helping maintain a comfortable temperature whilst the foot sits on a contour hugging bed. Ideal for multi-activities or long distance trails the Chameleon Wrap GTX XCR is destined to be a top seller.

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The new, innovative SmartLace wig collection has now made its inroads into retail outlets and online wig stores. SmartLace is a new type of lace front wig that has been perfected by Jon Renau. Wig lovers now have four distinct styles to choose from, each with their own unique look and personality. These four styles include: the sexy long hair Zara Wig, the contemporary short hair Bowie Wig, the medium length bob style Alia Wig, and the classic short hair Hillary Wig. The Zara and Alia Wig have a lace front, monofilament top, whereas the Bowie and Hillary Wig have a lace front, open cap construction.

Since the late 1960’s, Jon Renau has been known for their unique wig styles. The popular Easihair collection consisting of various clip-on ponytails, hair wraps, and headbands has been one of Jon Renau’s biggest hits among hair piece wearers in recent times. Now with the release of the SmartLace wig collection, Jon Renau continues its great run of success in the wig industry by releasing a product that stands out from other types of wigs. SmartLace wigs are synthetic style wigs that have very unique advantages over more traditional types of wigs. Customers, who purchase a SmartLace wig, will notice that there is no tape or any kind of adhesive required in order to obtain a comfortable fit around the head. The contours of these wigs match the dimensions of any type of head shape, allowing wig wearers maximum styling versatility, along with a secure fit all around. Another advantage the SmartLace wig collection offers is extreme comfort and style. Individual hair strands are hand-tied to the lace. This process gives the illusion of natural hair growth. The front part of the wig has a smooth fine lace that is soft to the touch. This special feature completely eliminates any scratching or irritation that sometimes occurs with other types of wigs. SmartLace wigs from Jon Renau never unravel or run. Wig lovers can trim the fine lace, if they want to customize the wig to fit their individual hairlines. Even with trimming, no unraveling will take place, and the wig will maintain its shape without any kind of stretching. In addition, there is only a minimum amount of maintenance required in order to keep the SmartLace wig looking beautiful day in and day out.

Synthetic style wigs are a popular, less expensive option in contrast to human hair wigs. In fact, according to www.wigindustry.com, 70% of all wigs sold throughout the world come in some kind of synthetic fiber. Many of these fibers have the look and feel of real human hair, and SmartLace wigs from Jon Renau are the perfect choice for those seeking an “easy to wear” wig that offers the flexibility and versatility needed from a styling standpoint. Women appear to be the main audience showing interest in the wig department, especially famous women in the entertainment industry. The fun loving Sherri Shepherd, co-host on the popular daytime show ‘The View’, adores wigs. She quotes: “It’s like an accessory to me, like a hat or a bracelet. You can become someone else, and then you go home and take that bad baby off!” However, wig use among men has increased dramatically over the years as an alternative to televised hair medication products promoting hair growth. The SmartLace wig collection is specifically geared toward women, as the four distinct styles show and is already starting to become a “hot” topic among female wig wearers in all the right directions. Many laced wigs come fromChina, but Europe also has manufactured laced wigs. However, lace wig imports fromChina are more affordable in the U.S. in contrast to their European counterparts. Unfortunately, the global wig industry in general took a hit in sales with the current economic sag that is taking place, especially in the United States; however sales are now starting to recover on a global basis as there are now signs that the economy is trying to turn around. All this said this is the perfect time for Jon Renau to release the SmartLace wig collection. Innovative, stylish, and fun to wear, SmartLace wigs are sure to grab the attention of wig lovers all around the world since individuals are looking for something different and unique.

The HeadShop Wigs Online (www.theheadshoponline.com) now offers Jon Renau’s new SmartLace wig collection. The SmartLace collection from Jon Renau is one of a kind. These particular wigs are not only gorgeous, but are extremely comfortable and give women the style and color they crave. The HeadShop Wigs Online offers all kinds of Jon Renau wig products, along with other very popular wig manufacturers such as, Rene of Paris, TressAllure, Louis Ferre, Revlon, Tony of Beverly, Estetica Designs, and many more.

A new trend is emerging that makes purchasing designer handbags a thing of the past. The trend for indie designer bags is so strong that even the biggest names are quickly producing some of their new collections with discretely placed brand names and logos.

This is why Canadian born emerging designer Theologia Karahalios chased her dream into reality with the launch of her handbag line Hellena Archais, in April 2009. From the beginning, following each season’s trend in terms of style, materials and accessories was not a consideration. It was the shortage of one-of-a-kind, vintage inspired style handbags that made her determined to create something that had not been done before. She wanted to bring back to life the ancient world and its forgotten history.

What makes these handbags special is the unique coins that are attached which represent a variety of ancient civilization - Greek, Mayan, and Egyptian. These special pieces are replicas of museum artifacts.

She infuses two worlds with her high-end, high-quality design originals in supple leather, and her Greek background inspires her brand focus. Hellena Archais displays artisan craftsmanship using the finest-quality leathers and hides for her handbag collection.

The Hellena Archais handbag collection is the epitome of classic and timeless beauty. It is reserved for women who appreciate unique pieces of art and not mass produced bags that can be found at any retail store. Each bag is handmade at the time of order and is covered by 100% money back guarantee. Currently all handbags are 40% off. You can view the full collection and shop at the designers website WWW.HELLENARCHAIS.COM.

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Following the Brownie motto of ‘Be Prepared’, the Unique Autumn Winter 2010 outerwear has been designed to be protective and functional, whilst luxurious fake furs and delicate chiffons evoke a woodland wildlife feel.

“The inspiration was looking at two elements. One was going camping in the woods and then once you are in the woods it almost goes into a twisted Narnia type environment”, commented Jacqui Markham, Topshop Joint Head of Design. “There’s 30 designers in the team and they just bring to the table all their different ideas, and we try and create a bit of a theme, a bit of a hook, that we can tailor the collection around.”

Defending against the elements, saddle brown battered leather parkas are cosy with quilted linings and shrunken waxed cotton jackets in uniform blue and khaki brown appear in a swing shape and cropped gilet. Duffle coats and trenches keep out the cold with reversed sheepskin linings on the outside of the body and voluminous wool scarves and cable knit socks offering an extra layer of warmth. Berry coloured corduroy tailoring with leather panelling gives a modern twist on traditional countrywear, whilst loden green wools in a boxy jacket, pencil skirt and short shorts look more rugged and are adorned with Girl Guide inspired award badges. Old fashioned pyjama-esque striped slouchy cotton trousers and shirts continue the idea of a camping trip in the wilderness.

Practical details feature throughout; skirts have suspender strapping, belts have release buckles and sheepskin bags secured by harnesses have old-fashioned binoculars and torches as charms. Canvas and leather lace-up boots are sturdy with multiple buckles and detachable ankle covers and mini pouches.

Offsetting the utility/survival feel of the collection, prints and fabrics are heavily influenced by woodland creatures and nature. The sumptuous teddy bear fur coat is reminiscent of a grizzly bear, fluffy mittens are paw-like, and shoe boots are adorned with tufts of sheepskin. In contrast, soft chiffon blouses and dresses with hand-crafted crochet and lace panels conjure up an image of a warped fantasy world full of woodland nymphs and fairies. Mushrooms, clovers and twigs are scattered across jersey vests whilst wild wolves, deers, rabbits and owls hide within the camouflage ‘Woodland print’ but stand out in their full glory as headdresses.

Karen Bonser, Topshop Head of Design, said, “To be at London Fashion Week alongside so many credible and talented designers, it’s a great thing for Topshop to be able to do and to support British fashion.”

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Today Tayloright announced the addition of their new “bracelet” category on - mensringstore.com - providing customers with a wide variety of contemporary men’s bracelets at discounts up to 57% off retail prices.

Mensrinsgstore.com, in partnership with Triton Jewelers out of New York, AZ, offers men’s rings in a variety of materials and styles featuring Tungsten Carbide, Titanium, Stainless Steel and Ceramic. Mensringstore.com allows customers to take advantage of aggressive pricing discounts while at the same time accessing some of the jewelry industry’s most sought after ring and now bracelet fashions.

“Our customers are increasingly searching for men’s rings and bracelets online due to an ever increasing upward pricing trend in brick and mortar retail stores. Our online presence allows us to offer substantial discounts off of high retail jewelry prices by reducing or eliminating high retail overhead costs such as astronomical mall rents, insurance and skyrocketing employee costs,” said Taylor Johnson, founder of Tayloright. “Our product line features a unique blend of traditional titanium, stainless steel and ceramic rings and mens bracelets complemented by the Triton Collection of patented tungsten carbide rings.” This later brand, the Triton Collection, was awarded to mensringstore.com in February of 2009.

In addition to focusing on a quality product line, mensringstore.com offers a“Customer Satisfaction Guarantee” including a 30-day return policy and a lifetime warranty on all of its rings.

For more details please visit mensringstore.com.

About Men’s Ring Store
Based in Salt Lake City, Utah, Tayloright, dba mensringstore.com, began operations in August 2008 selling rings and rock climbing holds internationally. Men’s Ring Store serves the international marketplace—all via its web site at mensringstore.com. Their innovative men’s products and services offer a state-of-the-art fashion category to men seeking a durable, scratch-proof and quality ring.

Base London, men’s footwear brand, has launched a new young men’s fashion brand Fish ‘N’ Chips by Base London for Spring Summer 2010. A range of graphic heavy, printed canvas shoes and boots, inspired by music and modern youth culture, make for a new move into a different sector of the footwear market by Base London.

The Fish ‘N’ Chips by Base London Summer 2010 collection offers a veritable feast of footwear courses with geometric, floral and 80s influenced prints all on the menu. Served up as a selection of lace ups, slip ons, and lightweight boots, all on an original rubber sole and displaying a distinct gingham tablecloth printed inner sock. The Fish ‘N’ Chips collection is available to buy f r o m the Base London online shoe shop.

The Spring Summer 2010 collection launches with a selection of styles, aptly named after the courses found on the menu in the nation’s traditional and favourite take away. Cod, a lace up canvas style, with a tough durable rubber sole is complemented neatly by Wrapped, f r o m the Chips range, a casual wing tip canvas shoe displaying intricate brogue detailing and a fresh colour palette.

Highlight pieces f r o m the Fish ‘N’ Chips collection comes in the form of Peas, revealing a wide and varied colourings as well as 80’s inspired graphic prints on a classic college pump style silhouette complete with a leather toe cap and Wallys, a classic lightweight canvas deck shoe, bold in colour and strikingly detailed.

Other styles for Spring Summer 2010 include Scampi, a low profile lace up shoe and f r o m the Sauces range, Ketchup, a versatile trend led lo-boot style.

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Naartjie Kids, the original name in fun baby clothes and children’s clothing sizes 0 - 10, showcases its Essentials, which are basic tops and bottoms designed to be easily paired with each season’s collections or worn separately. Naartjie Kids Essentials also include leggings and accessories that are made from natural fabrics, using Naartjie’s non-toxic garment dye process.

“Naartjie Kids seasonal collections offer Essentials that are designed to complement the collections but that can last until your child outgrows them,” said Joe Norwood, director of marketing, Naartjie USA. “Our Essentials are always a great value and are favored by many of our loyal customers.”

The Naartjie Kids Spring Essentials low everyday price is $10 per piece. Naartjie Kids Essentials are available in-store, for only $10 per piece, when purchasing two or more. Spring Essentials are regularly $12.95 - $14.95 per piece.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie Kids introduces new colors, prints and styles within a grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

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Topman Design has announced that it will be showcasing its Autumn/Winter 2010 collection as a solo show in February’s London Fashion Week.

Topman Design has previously displayed new collections as part of the increasingly successful MAN event which Topman set up alongside Fashion East 10 seasons ago. This will be the first time since MAN’s conception in 2005 that Topman Design has not shown as part of the initiative.

Gordon Richardson, Design Director at Topman said: “Our decision to show separately from MAN this season has been welcomed by both the MAN and the Menswear Panel who collectively agree that it is the right time for us. We have established a consistent design ethic and have a good following which gives us the confidence we need to move on and allow MAN to continue to nurture new young talent which is, after all, its purpose.”

The decision to progress Topman Design out of MAN comes on the 5th anniversary of the showcase which aims to source and nurture young menswear talent. Both Topman Design and MAN will be part of the second official full day scheduled for London Fashion Week menswear which has received great acclaim in putting menswear firmly back on the British map.

Charlie Porter, deputy editor of Fantastic Man magazine and Menswear Panel member, commented: “It’s so exciting that Topman Design has grown to the position where it deserves its own show. By teaming up with MAN, it proved that menswear should have a slot on the London Fashion Week schedule. Now that we have a whole menswear day, it’s brilliant that both Topman Design and MAN get the chance to shine on their own.”

About Topman:
Topman offers the latest in men’s fashion, encompassing a range of styles to suit every shopper. Topman’s extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to men’s shoes, men’s hoodies, men’s shorts accessories and formal wear. Topman also provide the simplest way to search for and buy mens clothes, placing it among the leading fashion retailers in the UK market today.

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Due to a recent trend in couples shopping for Rose Gold wedding bands, Titanium-Jewelry.com, a leading online retailer of titanium and tungsten jewelry, matching wedding bands and mens ring’s, is pleased to introduce the latest in rose gold rings and wedding bands.

Rose gold, also called pink gold or red gold, is characterized by it’s alluring “pinkish” hue. Rose gold wedding bands are typically available in 14K, (.583 pure ), or 18K, (.750 pure). Rose gold is produced by alloying pure gold with varying amounts of copper. To achieve the reddish color, the copper alloy is increased while decreasing the silver colored alloys. The result is a striking reddish tone to the gold.

The term “rose gold” may have been coined from the French word for ‘pink’ which is“rose.” Rose gold, invented centuries ago and often found in vintage and antique jewelry, finds itself once again in vogue as the new fashion color for fine jewelry and wedding bands. Many top bridal jewelry designers, as well as prestigious watch brands such as Patek Philippe and IWC, are now featuring their newer designs in rose gold.

Industry experts expect rose gold to increase in popularity as more jewelers begin to offer it to their customers. Rose gold seems to have finally become a viable option for many retailers, according to Modern Jeweler magazine.

To meet the new demand, rose gold rings are the newest addition to Titanium-Jewelry.com’s extensive selection of unique jewelry.

“Rose gold was a very popular metal used in Retro period jewelry back in the 1940’s, that is experiencing renewed interest today,” says Ron Yates, founder of Titanium-Jewelry.com. “The fashion forward jewelry shopper who desires something different will be drawn to rose gold’s rich and warm tones. It’s a wonderful precious metal to wear for your wedding ring. I absolutely love it!”

Titanium-Jewelry.com features the latest in rose gold rings by Benchmark and COGE, both leading U.S. designers of men’s and ladies’ wedding bands. Their pieces combine vintage elegance of rose gold with the modern craftsmanship and style the designers are known for.

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WOMbat, the UK’s leading ethically-sourced adventure clothing retailer, has announced it’s giving hundreds of pounds worth of clothes away for free.

The Cheshire-based company sells a wide range of tough outdoor clothing from hoodies to wellies and critically, cares how its clothes are made and the effect they have on the environment. In a bid to find other people who share the same ideals, WOMbat is asking like minded adventure lovers to make themselves known.

The team at WOMbat know full well they would rather be climbing a mountain or paddling a river than filling in a form. So, in order to tempt adventurous types to give up a few minutes of their outdoor time and fill in their details on the website, they’re giving away £250 worth of vouchers.

Everyone who signs up at WOMbat’s website between now and May 31 will be entered into the prize draw and have the chance to get their hands on hundreds of pounds worth of adventure clothing, absolutely free.

WOMbat’s Victoria Tingey said: “Our business is based on providing tough, well-made adventure clothing to people who love the outdoors and want to look good whether they’re hanging off a rock or jumping out of a plane.

“To make sure no one in the supply chain has poor working conditions or is exploited, we only stock ethical clothing from trusted suppliers and manufacturers. We also make sure our clothing doesn’t hurt the environment, which is why over half our stock is either fair trade clothing or made from organic materials.

London based Orlebar Brown, in collaboration with Monocle Magazine, have launched two limited edition versions of their classic tailored, mid-length Bulldog swimming shorts.

These exclusive luxury swim shorts are available in two different shades of green; the bright and eye catching “Green Flash” and the darker, more mysterious “Spirulina”.

Both share the classic features that have made Orlebar Brown shorts the must-have addition to discerning wardrobes, though the colour scheme and the Monocle hip tag are only to be found on this highly limited edition run.

Only three hundred of each style of shorts have been created, and news of this special collaboration has already spread fast. The shorts are solely available on the internet, from the Orlander Brown website and from Monocle online. Other stockists will not be carrying these styles.

Green has been marked as the “it” colour for 2010 – not only does the colour represent renewal and new growth (recently of course it has also become the symbol for the environment), but it is also the easiest colour for the eye to see, which results in its restful, comforting qualities.

Orlebar Brown expect that their limited edition run of classic tailored swim shorts in two different shades of green will combine the timeless style that their shorts embody with the colour hotly tipped to define this year.

Each pair of shorts is available via the Orlebar Brown website, and from Monocle Online, priced at £125.

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Chester-based fair trade fashion company WOMbat Clothing will have a range of its exciting and innovative adventure clothing modelled at a prestigious fashion show next month. Fairwear Fashion Show 2010 takes place on Thursday February 25 in the awesome surroundings of Bristol Cathedral, and promises to be a star-studded occasion.

Hollyoaks and Casualty actor James Redmond will compere the event, which is made possible by a strong partnership between many different agencies and supporters, including manufacturers and suppliers.

There will also be an exclusive video link into the event starring top comedian Harry Hill.
All exhibitors are members of the World Free Trade Organisation, or use Fair Trade certified cotton.

Freya Pearson, fashion show co-ordinator said: “Fair trade fashion is ethical and fun and the show offers a perfect opportunity to move people away from fast, disposable fashion to more sustainable options.

“Last year’s shows attracted 450 people, and this time, with the awesome backdrop of Bristol Cathedral and London staging experts creating the set, all the ingredients are in place for a fantastic event.”

Victoria Tingey of WOMbat said: “We’re really excited to have been chosen to display our clothing at the Fairwear Fashion Show, which will show the audience that fair trade fashion can be fun, funky and right on-trend.”

There will be two shows on the day, at 4pm and 7pm. Tickets for the show are on sale now, and are selling out steadily. They are priced £8 (£5 concessions) for the early show, and £10 (£7 concessions) for the 7pm event.

To avoid disappointment, book yours via www.bristolticketshop.co.uk/fairtradelink.htm or call 0117 929 9008.

Fashion upstart Bina Apparel today announced the launch of their first original line of Girls apparel. “This is an exciting time for us” says founder and CEO of Bina Apparel Maria Urdinarrain “Our line reintroduces the classic, clean lines, artfulness and fine workmanship that little girls’ clothing is sorely missing in today’s market.”

The new line debuts girl’s fashion for toddlers (24 months) up to 7 years of age in dresses, separates and outerwear. Inspired from a vintage style, the line adapts warm tones, exceptional fabrics, incredible attention to detail and fine craftsmanship. Details include pintucking, appliqué embroidery, pockets, and pleats.

The color combinations are a delectable blend of currant, grape, plum, chocolate and sage, intentionally imbuing a sense of tradition and polished taste. Bolder tonal accent colors finish the look for a smart, feminine vibe. The pallet is a refreshing burst of earthy tones and wholesome shades.

The entire line relies heavily on natural fibers and ease of care for busy families. Dresses are 100% cotton sateen and separates are 95%/5% cotton/lycra blend for machine-wash and wear cleaning. The outerwear coats are high-quality wool blend tweed with 100% cotton flannel lining to keep little hearts warm and snuggly. With coats like this, you’ll welcome the cooler weather.

The line is scheduled to debut for the Fall/Winter 2010 season. It will be available to show starting mid-February and available for delivery in-store starting in August. The company will be supporting wholesale distribution, but will maintain small online retail availability for areas where distribution is not available.

Bina Apparel is a Nashua, NH based fashion design, manufacturing and distribution company. The company’s strong background in design, fabrics, fitting, pattern work and sales is a natural fit for boutique retail shops interested in adding a fresh line to their fall selection. All styles are constructed with CPSIA certified materials and made with care in the U.S.A.

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Topshop, the award winning clothing retailer, has announced the return of its Sno clothing range. Included in the collection are trousers, jackets, a ski suit, salopettes and a selection of accessories such as thermal style underwear, sunglasses, snoods, goggles and mittens. All designs are wind and water proof and feature rubberised zip-pulls and waterproof coated zips, offering complete comfort and protection f r o m the elements. The Sno range has been streamlined since 2008 to include only the most essential pieces for customers’ skiing holidays.

Jackets come in black and a monochrome print with a warm fur-trimmed hood. They are based on the mobility and functionality of the ‘boarding’ style jacket and feature a ’snow skirt’ which keeps the snow out. They include a soft fleece interior, an adjustable hood, a glove pocket, a pocket for goggles and a zipped internal pocket, ideal for an iPod or phone.

There are two styles of trousers, including a ski style and a board style, with both available in classic black. All trousers, salapettes and the all-in-one boiler suit are part-fleece lined for comfort and warmth, and include taped seams and durable gaiters to go around the base of the ski boot.

Additional pieces include cotton thermal style underwear in either pale coral or dove grey, woollen snoods lined in fleece, padded ski mittens, knitted headbands and fleece-lined woolly hats. Spray-back sunglasses are available in black or charcoal and filter UV rays as well as offering resistance to snow glare.

The Topshop Sno range is focused on fashionable and affordable professional ski and boarding garments with accessories. The range incorporates technical ski features and provides manoeuvrability with maximum insulation and minimum bulk.

The Sno range is available at all Topshop stores in the UK and online at topshop.com.

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Animal the freesports apparel brand is proud to announce that their new watch range has been launched on their online store.

The launch of the new watch range marks the anniversary of Animal’s 22nd year in the freesports watch industry and is the largest and most diverse watch range designed by the Animal in-house team.

All Animal watches are 100% designed and built f r o m scratch by the Animal design team. During the lifespan of every watch model, Animal reviews, improves or replaces any component that doesn’t come up to scratch using information received f r o m Animal sponsored riders and customers.

Recent key pieces have used titanium cases and bracelets, carbon fibre, laser-etching, and advanced composites. Another highlight in the range available on the Animal E Store is the RIP System model that charges by the wearer’s movements, and never requires battery changes.

The new Animal watch microsite will showcase the full range of Animal men’s watches and women’s watches as well as including key features such as a filter system which enables customers to select their ideal watch. Team rider testimonials and added bonuses such as downloadable wallpapers will also be included.

Animal aligns itself as a lifestyle brand based around a number of core sports including surfing, windsurfing, kitesurfing, bodyboard, mountain bike, BMX, wakeboard, freeski, snowboarding and motorcross. Animal also sponsors key events across these sports and has a team of riders ranging f r o m youth development through to professional.

Burton, a leading men’s fashion retailer in the UK, has launched 168, a new clothing line available in selected high street stores and online at Burton.co.uk.

Working with American based Z Brand, Burton has developed a mix and match line of casual wear designed for the adventure loving man.

The name 168 was inspired by a backpacking trip to China. When written in Chinese, the numbers 168 are phonetically similar to Luck, Happiness and Prosperity and are thus used as the short form for these aspirations.

For the designers, 168 became a philosophy and soon translated into the 168 collection. The collection is based around simple sophisticated pieces with subtle details that make it personal and lived in. The value is evident in the signature detailing, brass buttons, patchwork, and added textures.

The Burton line will be produced in three waves starting with the first wave in time for Christmas. The first wave includes vintage inspired polo shirts and t-shirts with frayed hems and soft, pre-washed fabrics. Jeans, cargos and hoodies are also included in the December shipment. All pieces are designed to mix and match so they can easily be thrown into a duffle bag for a weekend away.

Waves 2 and 3 of the line take on a more regal feel with the addition of the 168 coat of arms logo. Patches and silk-screens are added to pre-washed shirts, polos and t-shirts.

Jane Williams, senior Burton buyer on brands has said, “The 168 line provides the Burton customer with a twist on our main range by offering a full collection that can easily be mixed and matched. We’ve used excellent quality fabrics that get softer and more attractive as they wear. We feel it’s an excellent balance between offering our customers unique, design-led products with a huge hit of comfort and value.”

Z brand designs, produces and develops clothing that embodies a casual lifestyle driven by adventure and curiosity. 168 is an exciting new line that takes this ethos and tailors it to the busy lifestyle of the Burton customer.

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Hotter Comfort Concept, which manufactures 1.3 million pairs of comfortable women’s shoes and men’s shoes in the UK each year, celebrates its 50th anniversary.

In five decades Hotter Shoes has grown from being a producer of moulded slippers to become one of the biggest comfort shoe manufacturers in the UK, making some of the most technically advanced Women’s Shoes in the world. The brand, which turned over £37.5m and made profits of £5m in the last financial year, announced 20 per cent growth in the first six months of this financial year.

The company owes its longevity to an innovative strategy which has seen it diversify from its manufacturing roots to incorporate direct selling, online selling, branded stores and independent retailers into its marketing strategy. Indeed the company has a 100 seater call centre sited next to its factory and warehouse in Lancashire.

Managing Director, Stewart Houlgrave, whose parents set up the company in 1959 said: “It’s our 50th birthday in 2009 and we are aiming for 20 per cent growth. In the past six months we have invested in a state-of-the-art website which revolutionises our customer shopping journey, tested our first TV advertising campaign and we are actively looking to boost our overseas presence.

“Over the past six years we’ve invested £6m in our shoe making company and now have one of the most successful production facilities anywhere in the world. We have a ground-breaking marketing model which helped secure £21m of private investment in 2007 - and we have been placed in the top 100 of the Times Profit Track 100 for the past two years.

“We have sold our shoes via iconic photos of the Calendar Girls wearing nothing but Hotter women’s shoes and our monthly factory tour is fully booked until 2016 purely by word of mouth.”

About Hotter Comfort Concept:
As one of the last bastions of shoe manufacturing in the UK, the 380 staff of Hotter Comfort Concept are flying the flag for home-grown footwear talent with an innovative strategy which includes selling its wide fitting women’s shoes, ladies boots and comfy men’s and women’s shoes direct to its customers via its on-site 100-seater-call centre, through five branded stores and selling through 200 independent UK retailers including garden centres.

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Titanium-Jewelry.com, a trusted online resource and retailer of men’s wedding bands, tungsten rings, titanium rings and unique men’s jewelry, is pleased to announce the arrival of the EM TIMOKU collection of men’s, ladies’ and unisex rings by Edward Mirell.

“We’re excited to bring the exotic EM TIMOKU collection to our offering this season,” said Ron Yates, founder, Titanium-Jewelry.com. “The collection of TIMOKU rings is very special. There’s really no other designer with a mokume gane ring using titanium as its material. The manufacturing process combines ancient Japanese metalsmithing techniques with contemporary metals and modern technology. The resulting design of each ring is a truly distinctive unique pattern.”

TIMOKU derives its name f r o m mokume gane, a Japanese metalworking technique invented in the 17th century and originally employed in the crafting of Samurai swords. Mokume gane translates to “wood-eye metal,” referring to the finished product’s resemblance to the patterns of burl wood grain. In this process, multiple layers of metals are permanently fused together by means of intense heat and pressure into a single laminated piece which is then cut, twisted and forged to expose the layers, resulting in highly unique, wood grain-like patterns.

With its TIMOKU collection, Edward Mirell has united the art and science of mokume gane with modern technology and space-age metals. Titanium is completely hypoallergenic and corrosion-resistant, and boasts the highest strength-to-weight ratio of all metals, making it an increasingly sought-after material by jewelry makers and consumers.

Due to the laborious process of making each ring, the TIMOKU Collection is only available at select retailers. Currently, it is only available online only at Titanium-Jewelry.com. Several hundred customers have waited nearly one year for the arrival of the TIMOKU collection. Each ring is individually manufactured per the customer’s finger size, after it is ordered. For more information about EM TIMOKU, view the video at http://www.youtube.com/watch?v=3nxCixJR_0Q.

About Titanium-Jewelry.com
Titanium-Jewelry.com provides a wide selection of titanium rings, tungsten rings and black titanium jewelry uniquely styled for men and women. Experts in modern men’s wedding rings and modern metals jewelry, Titanium-Jewelry.com leads the industry in contemporary jewelry fashions. For more information, please visit www.Titanium-Jewelry.com.

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The collection presents an assortment of luxurious yet sophisticated oriental-inspired pieces for day and evening festive wear, along with an exclusive lingerie preview online.

Influences of traditional Chinese and Japanese clothing run through the collection. The Cheongsam dress, normally made in embroidered satin is brought up to date in a gunmetal lurex knit whilst kimono shape dresses in chiffons and silks offer a sensual laid-back style. The sleeves on the ‘Geisha Rose’ print blouse are voluminous and bell-shaped. Prints of bamboo, flying stalks, lotus flowers and fireworks are flamboyant reflecting the richness of the orient.

Knitwear is given glamorous details, offering comfort and sparkle for winter dressing. A soft grey cashmere tunic is dressed up with a silver beaded obi belt whilst two classic knit crew-neck jumpers in slate grey and navy are spruced up with jewelled shoulder pads stitched to the outside of the garment. A series of lurex-striped shrugs and sequinned knit waistcoats when worn over a casual outfit add instant night-time luxury.

The black rectangular jagged sequin bandeau maxi dress epitomises festive party-wear mixed with Kate’s signature rock-n-roll style. Elsewhere a traditional floral beaded long sleeve dress is one-shouldered and the skirt of a strapless mini dress is covered in black mesh petals and gold beads. Snake print leather obi belts wrap around smart dresses and ostrich feathers adorn the sleeves of a shift dress.

Continuing from the previous season, Christmas embraces chic, smart tailoring. An exquisite satin pencil skirt in navy or black is asymmetrically buttoned down the front and a black grosgrain boat neck shift dress is the ultimate in ladylike dressing. A shrunken Victoriana jacket with frogging and cornelli detailing is easy to wear, and a jacquard Princess coat with jewelled buttons stands out from the collection.

Underwear makes a prominent return this season, with the debut of nightwear and an exclusive online preview of the new lingerie range. Beautiful printed chiffons in triangle shape bras and teddies are feminine, whilst a leopard print balcony bra with an eyelash lace trim has instant sex-appeal. Floral printed silk pyjamas are adorned with an embroidered ‘K’ and come with a drawstring bag in the same material making it the perfect gift for Christmas.

When asked what the inspiration was behind the new nightwear collection, Kate said: “I love beautiful nightwear, it makes you feel great. I’ve collected millions of vintage slips, nighties, camis and bed jackets. Who doesn’t want fab nightwear for Christmas?”

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