Category Archives: Fashion Retailers

Kids clothing company Mini Trend launches with its own line of children’s apparel, trendy clothing, shoes & accessories

CHICAGO, 2017-Feb-17 — /Fashion-Talk/ — Launched this month, Mini Trend (www.shopminitrend.com) is an exclusive online boutique that offers its own line of children’s apparel and accessories as well as trendy clothing, shoes, and accessories from fashion retailers around the world. Current products include birthday party dresses, gladiator sandals, off-the-shoulder tops, and more.

Mini Trend takes inspiration from fashion runways around the world and the latest street styles to find, search, and design products that are all the rage with the grown-up set.

Mini Trend is offering free U.S. delivery and 20% off for the rest of February with Coupon Code: 2017

Shop now at: www.shopminitrend.com

SOURCE: EPR RETAIL NEWS

Moonbasa and ITA to Bring U.S. Fashion Brands to China

Partnership Provides New e-Platforms for Brands Interested in Selling to China

Los Angeles, CA, 2016-Aug-09 — /Fashion-Talk/ — The International Trade Administration (ITA) has partnered with Moonbasa, a large China-based e-commerce company, to support a digital platform dedicated to U.S. brands interested in selling to the Chinese market. This will provide U.S. companies with an opportunity to open a web store on Moonbasa’s e-commerce platform, and also give them an opportunity to participate in a three-day online-to-off-line (o-to-o) experience at Moonbasa’s flagship digital store in Shanghai.

According to Kim-Bang Nguyen, Director, Export Promotion and Strategic Business Alliances for the Office of Textiles and Apparel (OTEXA) at ITA, “China is a difficult market to penetrate, especially for small- and medium-size businesses. We believe Moonbasa, an e-commerce platform with a dedicated ‘U.S. Brand Mall’ and full-service commerce solutions, is an effective way for these businesses to create a new channel of distribution in China.”

Moonbasa is a China-based fashion-only e-commerce platform with an all-inclusive turnkey service. It launched a ‘U.S. Brand Mall’ last year supporting more than 25 small-to medium-sized U.S. brands. Such brands currently on the platform include Ocean Current, Taylor and Sage, Janet Chung, Band of Gypsies, and Halo. An o-to-o operation, Moonbasa is slated to open 15 more brand stores this year.

Moonbasa will be exhibiting at WWDMAGIC in the Las Vegas Convention Center August 15-17 in booth 73500 Central Hall, and welcomes U.S. fashion brands to learn about this opportunity. Brands can also contact Barbara Graff, bgraff@moonbasausa.com or Kim-Bang Nguyen, kim-bang.nguyen@trade.gov
for additional information.

Contact-Details:
moonbasa logo
Moonbasa/barbara graff,
2300 E. 11th st.,
p: 805-630-0585,
graff@moonbasausa.com,
www.us.moonbasa,com,
www.moonbasausa.com

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Bang-Bang in Watchland

Lausanne, Vaud, Switzerland, 2016-May-27 — /Fashion Talk/ — On March 22nd, the Goldgena Project was launched with the goal of creating affordable mechanical watches with complete transparency regarding their origin and costs. The aim is also to shake up the ‘Swiss Made’ label and the traditional approach to distribution and marketing. The community is invited to share their opinion and even get involved in each stage of the project. At the time of writing, more than 3,500 people have signed up, and our site is recording more than 28,000 visits and 45,000 views every month.

our first design

______________________

BRIEF SUMMARY OF PHASE 1

MARCH, 30TH – CHAPTER 1: TTO Label – Total Transparency on Origin DISCOVER
The Swiss Made label can be obscure and ultimately mislead consumers, as most of the components are manufactured abroad. The Goldgena Team has decided to make their watches with complete transparency, and have thus created the TTO label; Total Transparency on Origin.

APRIL, 13TH – CHAPTER 2: Transparency on Prices and Fixed Multiplier DISCOVER
Goldgena will be communicating and explaining the production cost of their watches. In addition, by selling directly to the end consumer they will be able to apply an unmatched modifier of 3.5 to the production price.

APRIL 27TH – CHAPTER 3: Online Sale, Pop-Up Stores and Sponsorship DISCOVER
The Goldgena Project is planning to foster community power by offering a commission of 10% to anyone who generates a sale. In addition, an application will allow potential customers to meet watch owners, so that they can see the product before buying.

PHASE 2 – FRIST DESIGN UNVEILED

MAY 11TH – CHAPTER 1: Non-Swiss Made, Swiss Made or Swiss Manufacturing? DISCOVER
We wanted our first model to feel mechanical from every angle, so we made the dial an extension of the movement. We wanted the case to be simple, elegant and ergonomic, while still overflowing with character. Fine horns and crosspiece give it a particular, recognizable aesthetic.

In-house or standard movement? Non-swiss made, swiss made or swiss manufacturing? The community shares his opinion.

JUNE-AUGUST: Development and Crowdfunding
During the summer, the Goldgena Project will share every detail of the development. In September a crowdfunding campaign will be launched. The detailed program will be available end on May at www.goldgena.com

The Goldgena Project Dream Team

The Goldgena Project is run by a small watch design workshop called cosanova, and is currently made up of 3 people. Founded in 2005 by the designer Claudio D’Amore, the workshop is based in the heart of Swiss watchmaking, in Lausanne, not far from Geneva. In little more than 11 years, the cosanova workshop has had the honor of working with around forty watch brands, such as Tag Heuer, Parmigiani, Montblanc, Oris, Eberhard and even Hautlence.

The Founder, Claudio D’Amore
Born in Switzerland to Italian parents, in 2000 Claudio D’Amore (40) graduated from the ECAL (Lausanne Design School) with an HES degree in design. He then set off for London to work with Ross Lovegrove, the famous London-based designer, where he worked on the design of several watches for Tag Heuer (V4, Carrera Caliber 360, Golf Watch). Upon his return to Switzerland in 2005, he founded cosanova.

Contact
Goldgena Project, rue de l’Ale 30, 1003 Lausanne, Switzerland
Need more information? : Claudio D’Amore /  +41 21 312 81 34
[High resolution images: www.goldgena-project.com/espace-presse/?lang=en]

(www.goldgena.com)
(www.label-tto.org)

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DESIGNER GIONNI STRACCIA LAUNCHES HIS FIRST FASHION COLLECTION

• SPRING 2017 COLLECTION inspired on flowers, romance and femininity
• A runway in support of WIZO Florida was the scenario for the catwalk

Miami, FL, 2016-May-16 — /EPR Network/ — Venezuelan designer Gionni Straccia (www.gstraccia.com), a well-recognized figure in the couture fashion world, debuted yesterday his first collection ever; the “Gionni Straccia Spring 2017 Collection”. The fashion show took place during the “Mother’s Day Sponsor-a-Child Luncheon and Bazaar”; a non-profit event organized by the ladies from the Women International Zionist Organization (WIZO Florida), in the ballroom of the Beth Torah, Benny Rok Campus, located in the city of Miami.

With an inspiration that blended romance and femininity, Gionni Straccia Spring 2017 set the stage for exclusive designs that revealed the richness of a flower – expressing the sweetness and tenderness that flow from it- but highlighting a touch of excitement for the subtle, elegant and tasteful woman.

More than 300 guests were entertained while fabulous models, that included one Miss Universe, showcased the new clothing collection dominated by the use of two Straccia’s favorites: crepes silk and laces. Also, Italian tulle and organza embellished exquisite dresses, most of them with artistic embroidered and hand-painted flowers. Keeping with the trending cape dress, the designer offered a complete collection of stunning short cocktail dresses, pants suits, and evening gowns, that came in white, black, red, pink, and navy colors. Responding to a woman’s dressing needs for the different occasions in her life, Straccia added to the collection an astonishing wedding dress that left attending crowd impressed by the beauty and elegance of this piece.

Known for elegance and made-to-measure inimitable styles among the most important beauty pageants, Straccia is starting a new stage in his successful career; most importantly, with the recent opening of his private atelier in the United States. The Italian-Venezuelan designer is excited with the accomplishment of his very first full collection, “I am really very happy with the outcome. I wanted to express women’s romanticism, femininity and their sweetness,” said Straccia,“and I tried to rescue a technique of hand-painted flowers, to be in tune with the latest fashion trends, but highlighting the indelible Gionni Straccia stamp”.

The WIZO Florida, “Sponsor-a-Child” event included a bazaar with an exclusive diverse group of exhibitors that showcased beautiful pieces in jewelry, decorative items, clothing and many other accessories. As part of its annual gathering, WIZO Florida honored one of its members with a ‘Mother of the Year’ award. This time the privilege went to Colombian native, Margie Szerer, for exemplifying a WIZO woman, dedicated to her family, committed to Israel and a true leader for WIZO Florida.

“We are very proud to have presented renowned designer Gionni Straccia’s spring 2017 Collection at our ‘Mother’s Day Sponsor a Child’ fundraising event” said Suzanne Berkovits Harper, Director of WIZO Florida. “This event has grown each year and has become an icon in our community and one of the premier Mother’s Day events in South Florida, honoring and remembering mothers while benefiting women and children in need in Israel.”

Recognized fashion executive, Beth Sobol, produced the event.

Contact-Details: Amarilis Zozaya/AZ Communications, Inc.
amazozaya@gmail.com
305-495-3215

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Gionni Straccia Fashion Show
Gionni Straccia Fashion Show

New York City has big news. NOT JUST A LABEL (NJAL) is opening it’s first NYC store at the iconic Waldorf Astoria which will feature prominent New York Based brands

NEW YORK, NY, December 2, 2015 — /FASHION TALK/ — Part of the New York City Economic Development Corporation’s (NYCEDC) ‘Made in NY’ initiative, the NOT JUST A LABEL | Made in NY store will showcase a selection of NYC’s most notable emerging designers, including much talked about and highlighted Designer Kamilah Willacy.

New York City has big news. NOT JUST A LABEL (NJAL) is opening it’s first NYC store at the iconic Waldorf Astoria which will feature prominent New York Based brands

Kamilah Willacy’s Design nominated Artworks collection will be shown which is not only made in New York but made in Kamilah Willacy’s very own Design Facilities which is rare for designers.

‘I decided to build out my own production facilities and produce my bags in house not because I wanted to, it was simply because no other factory in the world was used to working with the materials I use”, said Kamilah Willacy.

“I simply didn’t have a choice to produce on my own in New York; it was either design around the capability of the factories out there or produce myself and maintain my desired level of creativity” -Kamilah Willacy

Kamilah Willacy’s accessories are unique and set her apart from most accessories designer’s due to her architectural background and experience in the commercial development and furniture industry. Her industry knowledge as influenced her use of materials. Most of her work is made of architectural steel and high gloss poured glass resin and you will sometimes find real wood and marble used.

The company is Emerging and the go to bag for the royals and elite crowd due to her ability to create bespoke designs on demand.

“ I am able to create bespoke products for my elite customers because I have my own design facilities. It a rewarding feeling and sense of pride you have when you are able to offer something unique for your customers”, says Designer Kamilah Willacy.

Kamilah Willacy’s strategy launching her brand of accessories was to offer entry level pricing to allow the average consumer an opportunity to purchase her product. Starting Price points ranged from $225-$1100.

Her private bespoke bags which can sometimes incorporate real sterling silver frames plated with 24k gold featuring her original artwork can range from $2000-$15,500 on average.

Kamilah Willacy is an example of why the initiative for local fashion and manufacturing in New York is important. It is raising the level of creativity and stimulating the growth of jobs which is very mush needed.

NJAL’s mission is to highlight the city’s fashion industry to the cultural richness of the New York hospitality staple. NJAL is also hosting a series of conversations around all things Made in New York, with industry impresarios including Adam Selman, Gabi Asfour, Becca McCharan, Marcia Patmos, Shelley Fox, Burak Cakmak, and Kelly Cutrone.

For more information about this imitative see more at www.NOTJUSTALABEL.COM

For more information on Designer Kamilah Willacy see more at www.KamilahWillacy.com

Contact-Details: JOLE@ARCDEGLOBAL.COM

 

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BOASY Supply Company Launches Patented, Fashion-Forward Lanyards For Everyday Professionals

Sterling, Viginia, November 05, 2015 — /EPR NETWORK/ — Throughout his 13 years serving honorably in the U.S. military or his time now working in government, BOASY Supply Company owner, Sergio Romano has always had to wear a lanyard. Fashion wasn’t really a luxury in the military and he realized, after separating and starting his civilian career, that one of the most worn and visible business clothing accessories has never really evolved and needed to be updated.

Mr. Romano started BOASY Supply Company with an idea in mind; take something simple and make it better and affordable. Almost three years later, this idea has finally come to market. The patented y-shape lanyard design is sleek, fashion forward and solves common problems with today’s lanyards like straps that constantly flip, tangle or the lanyard never remains stationary becoming more of an annoyance and distraction vice a fashion accessory or marketing tool. The lanyards are made of 100% leather or Portuguese cork cord and gold or silver-plated zinc alloy metal which when combined, creates a high-end look, unlike anything currently on the market. The lanyards are assembled, packaged and shipped from Virginia to locations worldwide.

BOASY (patois for boastful) Supply Company is an independent fashion accessory brand launched in 2015 by owner and designer Sergio Romano. Their offerings are unique, stylish and not found in off-the-rack stores. For more information or to shop their collection please visit: http://www.boasysupply.com

Contact-Details: Contact: Sergio Romano
Company Name: BOASY Supply Company
Email: sales@boasysupply.com
Website: http://www.boasysupply.com
Address: P.O. BOX 2782 Sterling, VA 20167

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SecretCloset – new iOS App for fashion-twisted ladies

Must-have App already been noticed by many leading key opinion leaders in fashion, such as Kim Kardashian WestChique Le FriqueFeral Creature by Eugenie GreyBryan Boy and many more which allows users to buy & sell shoes, clothes and accessories from today’s leading luxury brands from other like-minded fashionistas in the same city.

New York City, NY, October 28, 2015 — /FASHION TALK/ — a 2-in-1 solution to every fashion-twisted lady’s problem: closet full of clothes with nothing to wear and nowhere to hang reality.

This must-have App that allows users to buy & sell various articles of clothing and accessories from the leading global and local luxury brands from like-minded people in the same locality (i.e. town or city).

These luxury brand items may have a previous owner or be entirely new. The condition of sold items is indicated by the seller on the SecretCloset App.

Prices for these luxury brand items are generally discounted, in order to provide product accessibility and affordability to fashion-oriented consumer. Nevertheless, prices for these luxury brand items can also be above market price depending on the item’s demand. Ultimately, prices can be negotiable between the seller and the buy.

Unlike many other Apps, SecretCloset does not take any commission fee or interest rate. With merely only a small subscription fee, users unlock all the important App features to become smart buyers and sellers.

SecretCloset App users can find another buyer or seller in their current or neighbouring city, set the meeting place and time convenient for both parties to complete the exchange transaction. Unlike in other e-commerce App services, SecretCloset seller has to approve the potential buyer’s profile before providing any contact details. If the seller likes the buyer, then both parties may enter negotiations and establish meeting time and place. Ultimately, the payment transaction is only between the two SecretCloset users: seller and buyer.

SecretCloset is an App that is entirely tailored to the needs and wants of the contemporary fashion-oriented global female market.

SecretCloset has already finalized several collaborative partnership agreements with prominent local & international key opinion leaders in the fashion & beauty industry such as digital brand influencers, fashion models & celebrities.

About

SecretCloset App was produced and developed by a multinational team of experts in digital marketing, global fashion industry and IT. Currently, SecretCloset has been introduced in North America, Europe, and the App will be soon launched in Asia. The App is now available in the following languages: English, German, French, Russian & Chinese (Simplified). The next App release will include Spanish, Italian, Portuguese, Romanian, Japanese & Korean languages, as well as new features.

Media Inquires

Karl Javellana Nguyen
Global PR/Marketing Director

SecretCloset
+1-202-630-8830
Company Website: http://www.secretcloset.net/
Download App: https://appsto.re/us/JPXS7.i

SecretCloset - new iOS App for fashion-twisted ladies
SecretCloset – new iOS App for fashion-twisted ladies

Apparel Designer seen on Madame Noire’s “Ask a Black Man,” announces Summer 2015 promotion!

New York, NY, June 02, 2015 — /FASHION TALK/ — The rising apparel line, Black Mote, has announced the promotion of their summer 2015 “Honey Lips” and “Honeycomb Hideout” pieces. The two designs are available on their website for purchase as of today.

Since their launch in August 2012, this promising apparel line has been designing trendy graphic pieces each season that seem to be quite popular throughout NYC thus far. There doesn’t appear to be any rhyme or reason between the varieties of the designs other than the consistency of a bee that appears in many designs and in their brand’s logo. The brand’s goal is to provide consumers with the mindset to “dress outside of the box.”

“I’ve never really been comfortable living within the rules and that personality trait displays itself in my designs. I wanted to give the world an alternative look for their wardrobe. I feel like most people tend to buy clothes that only represent one of their personalities, and I don’t know anyone that only has one side to them,” said apparel designer and CEO Todd Hinds.

From casual to business, Black Mote’s collections are starting to ignite interest in boutiques around the city. The majority of their sales come from their website and social media pages where their customers get the opportunity to see images of the pieces in different settings before placing orders.

“I’m not sure if we’re going to get into major retail stores, but I’ve been working on a collection that my sales team will pitch to several retail stores this coming fall. I hope that I can find a company that can share my vision and that I can build a fruitful collaboration with.”

Most of the apparel pieces that are available in boutique stores throughout the city are from the Todd Nathaniel line. The company plans to allow shoppers to purchase these custom designed pieces this summer after the completion of the “Todd’s Closet” section of the online store.

The public got a peek at the clothing designer’s “persona” when he recently appeared on Madame Noire’s popular series, “Ask a Black Man” season 2. Hinds shared his male point of view on a variety of topics but is also anticipating launching an online web series where he can share opinions and details on the growth process of his brand, Black Mote.

 

Media Contact:
Serena Smith
Black Mote, Inc.
www.blackmoteinc.com
https://www.facebook.com/BlackMoteInc
www.instagram.com/BlackMoteInc
blackmoteinc@outlook.com

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SHELLS BELLES KIDZ DEBUTS THEIR SUMMER 2015 PEACOCK COLLECTION

West Chester, PA, April 16, 2015 — /FASHION TALK/ — Shells Belles Kidz (SBKidz) is pleased to announce the release of their 2015 summer dresses: the Peacock Collection for girls. SBKidz is an online retail children clothing company that has found its niche by using exotic African ankara inspired bold and vibrant prints on luxuriant silk, chiffon and organza fabrics to tailor eccentric and eye-catchy dresses for girls (2 to 8 years old) with an occasion and preppy appeal. The custom vibrant African ankara-inspired print and elegant girly designs is inspired by the beauty, boldness and confidence of the peacock bird.

“We are thrilled to be introducing these 5 elegant and beautiful dresses to our 2015 summer collection”, said Shells Naija, Founder and Designer for Shells Belles Kidz. “In the past year since we launched, we’ve had a lot of moms asking for more unique, eclectic and special occasion dresses for their little ones, and we listened. The vibrant hot pink and green dresses in this collection are intricately and tastefully designed with that ‘poof poof’ skirt appeal every little girl likes to twirl and strut in. Statement organza bows and rose buds are used as accents to embellish and give the dresses a soft and perfect finish. “The inspiration and interpretation of the peacock collection is to create a line that is unique, different, and channels the vibrancy, beauty, pride and confidence the peacock bird exudes”, says owner and designer, Shells Naija. (View the summer Peacock 2015 look book http://cld.bz/9WHQoje)

 

Beyond the obvious pomp and style on the outside, Shells Naija a mother to two little girls aged 6 and 8 years, envisioned with this collection a range of beautiful dresses that will channel that inner girl power and energy for little girls to draw the confidence to magnify the many colorful layers within them, to expose and express themselves boldly by strutting and spreading their inner feathers freely and proudly. An attribute she desires and hopes for her little girls and girls all over the world.

The mission at SBKidz since its June 2014 opening is to launch and elevate the vibrant African Ankara print into the main fashion discourse in the U.S. through the childrens’ apparel industry. SBKidz is sharing one new perspective- that girls can be in very fashionable and luxuriant clothing that are child appropriate, comfortable, unique (vivid & never-seen-before African ankara inspired prints) and still be affordable; dresses averaging $USD 59.99 – $USD 69.99, and skirts averaging $USD 39.99 – $USD 49.99.

Contact-Details:

Shells Belles Kidz
201 Winston Lane
West Chester, PA 19382.
Phone: 215-847-6412
Email: info@shellsbelleskidz.com
Web: www.shellsbelleskidz.com

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Perspectives Yoga wear online store showcases Spring 2015 with the Inaugural Brand launch Photoshoot, Sanctuary Amid Chaos

MIAMI, FL, April 06, 2015 — /FASHION TALK NEWS/ — Perspectives YogaTM wear is thrilled to announce the Spring 2015 opening of the online shop with its inaugural photoshoot, Sanctuary Amid Chaos. Perspectives Yoga is an online retailer with women’s leggings, sports bras for medium to low impact workouts and a collection of scarves blending yoga wear with fashion forward trends.

Based in Miami, Perspectives Yoga showcases a unique clothing perspective for the yoga industry with a colorful photoshoot of vivid graffiti art riddled onto the cabs and aisles of an abandoned train. Says owner and curator Jémea Kingsby, “our Sanctuary Amid Chaos shoot is a metaphor for how we as yogis live day-to-day. Finding serenity in your space, no matter where or what that space may be, the peace can only come from within ones’ own self.”

Yoga mats are laid across the dusty train cab floors, depicting peaceful yoga asanas, poses, while outside the train features models clad with boxing gloves and cross training styles depicting fierce edge and vivacious styling, channeling the strong female energy we all are on the outside. The photoshoot celebrates serenity, joy, contemplation and an inner strength and stamina that we all hold close to our hearts. Perspectives Yoga represents that female energy who seeks peace, love, balance and a passion for following joy. (View the spring 2015 look book http://goo.gl/wSWsQi)

The mission is to encourage people to seek a new perspective, find balance in their lives, pursue their passion and awaken real joy. Motto: Change what you can, your perspective. Perspectives Yoga wear is sharing one new perception: yoga wear can fashionable clothing that is functional, comfortable, vivid prints and still be affordable; sports bras averaging $18.50 USD, and leggings averaging $23.50.

Contact-Details: Perspectives Yoga
1951 SW 7th Ave
Bldg 160 – Ste 191
Miami, FL 33136
Phone: 305.204.YOGA (9642)
Email: perspectivesyoga@perspectivesyoga.com
Web: www.perspectivesyoga.com

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HAWKE & CO SOARS BEYOND JACKETS – INTRODUCES MEN’S FOOTWEAR LINE FOR FALL 2015

NEW YORK, NY, February 18, 2015 — /FASHION TALK/ — Hawke & Co introduced their first collection of men’s footwear today, extending the company’s offerings beyond outerwear. The design of the new collection is inspired by their outerwear, and will compliment Hawke & Co’s Pro, Outfitter and Black Collections.

“We are thrilled to be introducing these awesome shoes to our loyal Hawke & Co consumers,” said Michael Rosenberg, President of Hawke & Co. “We’ve had a lot of buyers and customers asking for Hawke footwear, and we listened. The interpretation of Hawke & Co’s DNA into this line of footwear was very well executed by Core Classics and we couldn’t be happier.” Core Classics marks the brand’s fist licensee.

Hawkes footwearline for Fall 2015-big

The team paid careful attention to the designs of Hawke & Co outerwear and developed shoes that hint at the innovative designs of jackets such as the company’s flagship line of ultra lightweight packable down jackets. The collection features twelve designs ranging from casual sneakers, loafers, vintage boots and dress boots.

The collection is available to view at Project in Las Vegas from February 17-19th, and will become available this fall on the company’s website at www.hawkeandco.com. Other retail channels will be announced as they become available.

For More Information Contact:
Daniel Montelongo
Director of Marketing & Communications
T: (212) 461–4332
E: dan@hawkeco.com

About Hawke & Co
Founded in 1958, Hawke & Co designs apparel that is innovative, stylish and affordable for the modern explorer. Primarily known for their outerwear, Hawke & Co offers premium quality products that are enjoyed by customers around the world. Hawke & Co is a privately held company and is headquartered in New York, New York.

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THE NEW STAPLE ~ A COLLARED SHIRT REDESIGNED FOR WOMEN, FROM MY KIYA

MINNEAPOLIS, MN, September 04, 2014, MY KIYA is pleased to announce that their official Kickstarter campaign starts September 1st, 2014 and runs for 30 days through September 30th, 2014. MY KIYA set out to take the traditional collared shirt and make it into a real shirt for women.

MY KIYA’s mission is to give women better choices in professional clothing that add comfort, function and fit to her current wardrobe. Professional women need a better collared shirt than what is currently in the marketplace today as many of these shirts gape and bind.

MY KIYA is located in Minneapolis, MN and their goal is to keep the things that women love in a collared shirt: clean, crisp, professional looking, and fix the problems like being bulky, gaping, and binding. Their products give the look of a professional collared shirt, and combine the comfort and fit of a camisole, all in one! They can be worn under a sweater, cardigan or jacket. These products allow women to go to their closet and put together an outfit that is professional looking and comfortable to take them through their day.

Thank you for reading this release.

For more information, please visit:

1) Website – www.mykiya.com

2) My Kiya Facebook Page – https://www.facebook.com/pages/My-Kiya/114274362085436

3) Kickstarter Campaign – https://www.kickstarter.com/projects/88761532/the-new-staple-a-collared-shirt-redesigned-for-wom?ref=category

4) Pinterest Page – http://www.pinterest.com/jo2515/

Media Contact: K.Christensen, k.christensen@mykiya.com

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Shanghai Tang celebrates its 20th anniversary as the global curator of Modern Chinese chic with series of collaborations with the visionary creative talents

A GARDEN OF VIBRANT DREAMS – Art Project by Shanghai Tang

SHANGHAI, 2014-8-22 — /FASHION TALK/ — Shanghai Tang celebrates its 20th anniversary as the global curator of Modern Chinese chic with a series of collaborations with the visionary creative talents. Inspired by the beauty of nature, this short film “A Garden of Vibrant Dreams” takes us on a mesmerizing journey through a series of six artworks by the talented Chinese artist Jacky Tsai. The video takes us on a continuous fall-through of captivating pop-art scenes that merge one into another to form a dream-like world. The mystic spiral made of round artworks imitate a hypnotic fall where one enters a world within a world (mise-en-abîme). Accompanied by original cinematic music that combines sounds of the East with a modern twist, it is a truly sensory experience that leaves the viewer with a sense of mystery.

THE PROJECT
“A Garden of Vibrant Dreams” by Shanghai Tang
Artwork by Chinese artist Jacky Tsai

The Jacky Tsai x Shanghai Tang collections are centered on six artworks; the Floral Play, Lotus Porcelain, Carved Dragon, Ginger Flower, Petrol Rainbow and Flying Tiger. In the video, these six artworks are smoothly blended together into one universe to form the garden of vibrant dreams. This magical dimension is filled with colorful energy, reflecting on the optimism of modern China.

The first scene Floral Play – an awaking of nature – captures attention with the opening gates of leaves, followed by acrobats and ballerinas dancing on tree branches, among a kaleidoscope of butterflies, forming a surreal universe embracing the vitality of life. The sudden splash of ink introduces the world of peaceful Lotus Porcelain inspired by Chinese porcelain. The leaves float quietly on a mirror-like river, while acrobats play energetically underneath on the stems. These contrasting actions form an unexpected sense of harmony. As if on wings, we are taken up into the mountains where Chinese motifs of wiggly tree branches and birds grow into a Carved Dragon on a glowing red sunset. We then dive into the radiant sunlight that unexpectedly leads us to the vibrant vegetal universe, the Ginger Flower universe. It takes us through a tunnel of birds, dragonflies, and koi fish coming together to form a picturesque portrait. A compelling spiral of paint swiftly takes the viewer to a colourful valley of Petrol Rainbow set in a landscape of an iceberg with dolphins and gold fish ending the journey by entering a Flying Tiger pop-art like circus. Chinese acrobats and Western performers are seen jumping and swinging up in the air to celebrate the Chinese New Year, on a festive background of Chinese lanterns and dancing lions.

The artworks of Jacky Tsai inspired a limited edition capsule collection of apparel and accessories for women and men. These include the traditional qipao dresses, box clutches, cashmere shawls, porcelain dining set, home products, iPad and iPhone cases, and even a skateboard.

Credits
Brand: Shanghai Tang
Title: A Garden of Vibrant Dreams
Artwork: Jacky Tsai
Motion design: 21-10 Agency (21-10.com)
Original Music & Sound Design: Charlie Nguyen Kim (cnkmusic.com)
Copywriting: Aleksandra Milewicz (Shanghai Tang)
Production: Sylvain Rocher (Shanghai Tang) & Pierre Blaise Dionet (Shanghai Tang)

A Garden of Vibrant Dreams by Shanghai Tang
A Garden of Vibrant Dreams by Shanghai Tang

THE COLLABORATION – JACKY TSAI X SHANGHAI TANG

Starting off the festivities, Shanghai Tang collaborates with the contemporary artist Jacky Tsai to create a series of original artworks. Inspired by the vibrant beauty of nature, the six art pieces are filled with colourful energy and reflect the optimism of modern China, in line with the core value of Shanghai Tang. Taking a fashionable twist, these artworks have also inspired a limited edition capsule collection ranging from luxurious qipao and box clutches to delicate tableware and cashmere shawls.

The collection and the artworks are representations of Tsai’s vision to create a unique marriage between traditional Eastern craftsmanship with contemporary Western pop art, as well as Shanghai Tang’s spirit of redefining traditional Chinese luxury with a modern twist.
Jacky Tsai x Shanghai Tang original artworks and the limited edition capsule collection debuted at the Shanghai Tang Mansion (1 Duddell Street) on 15th May at Shanghai Tang’s 20th Anniversary kick-off party in conjunction with Art Basel Hong Kong. The full collection was launched in-store and online starting 16th May, 2014.

ABOUT JACKY TSAI

Jacky Tsai
Jacky Tsai

Best known for his artistic creations bringing together the East and the West, Jacky Tsai was born in Shanghai in 1984 and moved to London after completing a BA at the China Academy of Art to study at Central St Martins College of Art and Design. He quickly made an impact in the fashion world with his iconic floral skull image made for Alexander McQueen.

Since graduating in 2008, Jacky has been fascinated with combining traditional Eastern craftsmanship and contemporary Western pop art aesthetic – a vision shared with Shanghai Tang in its pursuit of modern Chinese lifestyle and attitude.

Tsai’s commitment to revitalising Chinese artistic traditions is seen in the works produced for this Shanghai Tang collaboration where he utilises the traditional techniques of lacquer carving, silk embroidery and hand-painted porcelain.

His recent works include an exquisite large blue and white porcelain egg for the Faberge Big Egg Hunt in New York City, which was auctioned in Sotheby’s New York in April 2014.

ABOUT SHANGHAI TANG
Founded in Hong Kong in 1994, Shanghai Tang is a luxury fashion label that interprets Chinese heritage by bringing its richness, beauty and energy into the world. Owned by Richemont Group, Shanghai Tang combines Eastern aesthetics with relevant modernity, contemporary elegance and sophistication.

Through its womenswear, menswear, gifts and homeware collections, Shanghai Tang embraces curated Modern Chinese Chic by adding a unique touch of vibrancy, wit and creativity to everyday life.

With a worldwide presence, the company continues to expand in the world’s most cosmopolitan cities as well as online with a mission to offer affordable luxury with a gracious sense of service.

For more brand information and to shop online, please visit www.shanghaitang.com

Shanghai Tang
Shanghai Tang

OUR RETAIL NETWORK
Shanghai Tang supports an international network of 43 boutiques, including:
– The Shanghai Tang Mansion, the world’s largest lifestyle flagship – 1 Duddell Street, Central, in Hong Kong
– The Cathay Mansion in Shanghai, China. the largest flagship boutique in China – 868 Huaihai Zhong Road , Shanghai

FULL-LENGTH VIDEO LINK

DESCRIPTIONS
Floral Play – The first scene – an awaking of nature – captures attention with the opening gates of leaves, followed by acrobats and ballerinas dancing on tree branches, among a kaleidoscope of butterflies, forming a surreal universe embracing the vitality of life.

Lotus Porcelain – A sudden splash of ink introduces peaceful lotus flowers inspired by Chinese porcelain. The leaves float quietly on a mirror-like river, while acrobats play energetically underneath on the stems. These contrasting actions form an unexpected sense of harmony.

Carved Dragon – Chinese motif makes a reference to a traditional Chinese painting. Animated, they resemble wiggly tree branches leading to an idyllic red sunset.

Ginger Flower – The signature scent of Shanghai Tang takes you through a tunnel of birds, dragonflies, and koi fish to come together in a picturesque portrait.

Petrol Rainbow – A compelling spiral of paint swiftly takes the viewer to a colourful valley, set in a landscape of an iceberg with dolphins and gold fish.

Flying Tiger – Enter a pop-art-like circus of Chinese acrobats and Western performers, jumping and swinging up in the air to celebrate the Chinese New Year on a festive background of Chinese lanterns and dancing lions.

PRESS CONTACT
For more information, please contact
Aleksandra MILEWICZ
Digital PR | Shanghai Tang
aleksandra.milewicz@shanghaitang.com
+852 2839 0833
25/F Guangdong Investment Tower,
148 Connaught Road Central, Hong Kong

Purchase Naeem Khan Dresses for Better than Half Price at BySymphony

A range of elegant evening dresses from Naeem Khan are now available for better than half price at the BySymphony online fashion store.

BySymphony is the Middle East’s gateway to the glamorous world of high fashion. The online store offers must-have exclusives by iconic labels and much more. Right now, online shoppers can purchase dresses by some of the hottest new designers from around the world, including Naeem Khan.

Naeem Khan’s runway shows are always among the most eagerly anticipated events of New York Fashion week and this year the designer did not disappoint. The Crystal Embellished Gown is a Greek-Goddess inspired dream of layered chiffon and elegant art deco details. Meanwhile the One Shoulder Ruched Bust Gown is another candy-coloured treat to add a sense of fun and daring to even the most formal of gatherings.

After all, Khan is no stranger to the red carpet and everybody from First Lady Michelle Obama and Beyonce to Sarah Jessica Parker and Queen Noor of Jordan has called upon Khan to help them to make a lasting impression.

The New York based designer hails from Mumbai, India but the best way to purchase Khan’s work in the GCC is via the brilliant BySymphony online store.

Launched in 2013, BySymphony is the online shopping portal of the renowned Symphony store. It is the first of its kind in the Middle East and serves not only as an e-retailer, but also a much loved fashion magazine for the area.

Discover BySymphony today and add a Naeem Khan original to your wardrobe or choose something from any of the hundreds of acclaimed designers available on site.

Curated BySymphony, especially for you.

Contact Details: Noora Al Sadek
Marketing Executive
noora@bysymphony.com
050 714 5136

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The Daily Runway introduces the new FY14 collection from global independent designers

The Daily Runway’s customer is an understated beauty who loves freedom and sees beauty and inspirations in her environment, from the textures, colors, building architecture and life that surrounds her to the air that she breathes. She is carefree, confident and dares to break away from the sea of conformity.

The Daily Runway is creating a channel bringing distinctive clothing pieces that could work back to any wardrobe without the required effort and time browsing through countless online retailers. We have personally scouted and curated a limited number of statement pieces that have been designed and crafted by young and emerging designers across Europe, Asia-Pacific & America.

ABOUT THE FOUNDERS
The Daily Runway is founded by 2 partners turned fashion bloggers. Duyen, is a management consultant who has studied fashion at one of Australia’s top fashion design colleges and Ricky is an award winning photographer who is the chief editor for The Daily Runway blog.

Contact Details: Website: www.thedailyrunway.com
Blog: http://blog.thedailyrunway.com
Email: info@thedailyrunway.com
Twitter: @thedailyrunway
Instagram: @thedailyrunway
Facebook: The Daily Runway

 

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Joeleen Torvick – Clean, Fresh, Versatile – Women’s Spring/Summer ’14 Collection

We are proud to announce that emerging designer Joeleen Torvick is launching her Spring/Summer 2014 collection as her first crowdfunding campaign with fashion crowdfunding site Luevo.com. Fashion enthusiasts can now support Joeleen Torvick and fund the production of her new line and be the first to exclusively pre-order her delicately sophisticated Spring/Summer 2014 collection.

The S/S ’14 Collection is a blend of bright sophistication with clean, fresh, and versatile silhouettes. Torvick offers pieces that by day exude bright sunshine, and at night create a dazzling spectacle. Other pieces have a classic silhouette with a contemporary twist, shown through different inserts, overlays, draping, and textures.

The inspiration behind the S/S ’14 Collection comes from the architectural structures and bright vibe of the Museo de las Ciencias Principe Felipe in Valencia, Spain, also known as the City of Arts and Science. There is a modern refinement that makes the pieces easy to wear for many occasions for the woman who is always on the go. The silhouettes exude a stylish elegance and allows women to showcase their individual style and confidence.

Crowdfunding on Luevo is a great opportunity for Joeleen. Torvick’s decision to work with Luevo has provided her the opportunity to freely create and design unique pieces of clothing while maintaining exclusivity. By supporting Torvick and her collections through Luevo, you are providing the opportunity to fund future collections and help promote the emerging designer into a designer with a prominent presence. You truly will be shaping the future of fashion.

ABOUT JOELEEN TORVICK
Joeleen Torvick is a Minnesota based fashion brand that creates feminine fashion for the chic woman. The styles are contemporary with delicate details. All products are Made in the USA, whether they are made in Minnesota or New Jersey, the products are of high quality fabrics and craftsmanship. Born and raised in Minnesota, Torvick from a young age fantasized about fashion and pursuing a future in designing clothes. Listening to and revisiting her childhood dream, Torvick took her fashion aspirations to the forefront, emerging as a promising designer in the industry.

ABOUT LUEVO
Luevo is a product-based crowdfunding platform for fashion designers. The Toronto-based company is revolutionizing the creation and consumption of fashion by empowering consumers to engage and support the production of new collections. Luevo helps designers get the funding they need based on guaranteed paid in advance pre-orders, while fashion consumers receive fashion fresh off the runway from up-and-coming independent fashion designers.

Sign up on Luevo and reserve the Torvick S/S ’14 Collection. Learn more about Torvick and her collection at: http://www.luevo.com/designers/19

For media inquiries, contact:
Joeleen Torvick, 763-662-2087, joeleen@joeleentorvick.com

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Sea of Pearls LA Unveils New Women’s Sportswear Line – Redefining Basics with Modern Luxury

We are proud to announce a new women’s Knit line, Sea of Pearls LA.

Sea of Pearls LA is launching their first collection, a beautiful selection of anything-but-basics in solid colors and simple prints.

The clothing line features wardrobe staples, like tunics, tops and maxi dresses, all meticulously made to look good on almost any body shape. The pieces are made in luxurious knits, soft wovens and jerseys that are incredibly soft and retain their shape wear after wear.

The first Sea of Pearls LA mini-collection features soft tunics and tops in solid colors that can be mixed and matched with almost any separates, from jeans to maxi skirts.

Sea of Pearls will be launching a larger collection in the coming months, including knits tops and dresses.

The first collection will debut at the upcoming Los Angeles Fashion Market from January 12-15, 2014 at the New Mart, Suite #1108. Next, it’s onto Seattle for S.W.A.G Seattle, February 2-4, 2014, Booth # 4301. Sea of Pearls will also be exhibiting at Magic Market Week in Las Vegas from February 18-20, 2014.

To learn more about the new line, please visit their official website at http://www.seaofpearlsla.com/.
Social Media:
Twitter @seaofpearlsla
Instagram: seaofpearlsla
Facebook: https://www.facebook.com/seaof.pearls.9
Tumblr: http://seaofpearlsla.tumblr.com

Contact Details: Tel: 626-279-1550
Contact: Geneveive Cruz
Email: info@seaofpearlsla.com
www.seaofpearlsla.com

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Jason Markk Cleans Up at the 5 Pointz Online Store

The Jason Markk premium sneaker cleaner range cleans up at the 5 Pointz online store as UK footwear enthusiasts start thinking about maintaining their favourite kicks.

The Jason Markk premium shoe cleaner range is now available from the 5 Pointz online store and is already proving extremely popular with streetwear fans and sneaker addicts.

5 Pointz is one of a handful stockists in the UK to offer Jason Markk shoe cleaners and accessories, including the iconic Jason Markk premium shoe cleaning brush which is perfect for cleaning delicate materials such as suede or nubuck leather.

With sneaker collecting becoming an increasingly popular game urban fashion enthusiasts all over the UK trying to stay ahead of the game. From the latest colourways in their favourite Nike Air Jordan silhouetttes to the latest limited edition Puma suede sneakerheads are always on the hunt for the freshest thing.

But, it’s one thing to grab a great new shoe, but it’s another to look after it, and ensure that it looks and feels box fresh long after they first step out.

So, in addition to purchased great new shoes like the Nike Air Jordan 4 Retro Green Glow, 5 Pointz visitors can purchase a shoe cleaning set which will ensure they glow for longer.

Jason Markk premium shoe cleaner is a high quality cleaner with accessories to match. Importantly, these products are tailor made for sneakers, and aimed at collectors who take pride in their shoes.

Natural cleaning solutions, handcrafted wood block brushes and microfibre towels work together to keep shoes in pristine condition. It’s a shoe cleaning range for shoe lovers, by shoe lovers.

Safety is a top priority with all Jason Markk products. The Jason Markk shoe cleaner contains no harsh chemicals or abrasives and can be used on all shoe materials including leather, suede, nubuck, nylon, canvas, vinyl, rubber and cloth.

Online shoppers who take pride in their shoes cannot afford to be without a premium quality shoe cleaner, and the Jason Markk range should be top of the list. Finding these excellent products couldn’t be simpler: just head to 5 Pointz online today.

5 Pointz is one of the UK’s leading urban fashion stockists with a competitive range of the very latest footwear from heritage brands like Adidas and Nike, in addition to collector’s items from indie labels the world over.

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Online Fashion Retailer Gains Success Through Social Media

A growing UK based fashion company offering the latest styles and classic pieces in women’s clothing; WearAll provides access to the newest trends with exceptional value for money. They source their clothing directly from the manufacturer, both in the UK and further afield, allowing big savings to be passed on to the customer. Proud of their efficient service and quality customer care policies, WearAll are quickly becoming a popular name for making the newest catwalk styles and cutting edge design available to everyone, especially those wanting to look good on a budget.

With a strong presence on social media sites, WearAll are steadily creating a loyal network of fans promoting their business by recommending them to friends and family. Word of mouth has always been the best way to build a reputation: WearAll are using this to great success, as their items and service standards speak for themselves. In a very competitive industry, interaction with clients is essential to maintain repeat custom and to drive sales. Particularly on Twitter, where their network is growing on a daily basis and is approaching 1000 followers, the quick and free advertising provided by customers ‘tweeting’ or ‘retweeting’ images and positive reviews spreads the word about WearAll to an ever increasing number of people. In addition to this, regular promotional discount codes offered to those who are fans of the site on Twitter or Facebook and a series of prize draw giveaways continue to keep the name at the top of the list for the latest fashion choices. WearAll are also one of a growing number of new businesses using Pinterest, an online collage and pinboard website fantastic for collating ideas and inspiration, to spread imagery of their products and build excitement surrounding their activities.

On top of all this, they are also one of a small network of UK clothing companies offering the same styles of fashion conscious clothing in a wide range of sizes. WearAll is starting to come to the attention of plus size fashion bloggers, who applaud its variety and size diversity without compromising on style. Too many plus size retailers are criticised for abandoning trends, whereas WearAll have a wide selection clothing in a range of sizes which will appeal to the younger and more fashionable plus sized woman, as well as those less concerned with what is on-trend and simply searching for attractive clothing which is to their personal tastes.

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TRU DAWT Releases New Line of Fresh Street Apparel

TRU DAWT is proud to announce the launch of their brand new line of apparel! TRU DAWT is a street fashion company that specializes in premium apparel of all types, including tees, custom hats, and various accessories.

TRU DAWT aims to stand out from the rest of the brands in their market by maintaining the highest possible quality standards in all of their clothing, while still providing hip and fashionable gear for the “Elite of the Streets.” TRU DAWT designs their clothes specifically for those who have lived the street grind but now have broken into society’s elite crowds.

Providing a way to show off pride from where it all began, while still representing the person they are today, TRU DAWT is the perfect street-wear line for anyone who has gone through an evolution to success.

TRU DAWT is located in Los Angeles with upcoming outlets in both New York and London as well. The TRU DAWT founders are dedicated to ensuring that TRU DAWT is known throughout the globe. Young adults in urban city areas who are living a fast and fabulous life will love what TRU DAWT has to offer.

Fashion conscious young adults can stand out from the crowd in one of a kind snapbacks, limited edition premium tees, as well as all the other premium clothing and accessories that TRU DAWT offers.

As CEO Joseph Trujillo, founder and co-owner of TRU DAWT explains, “TRU DAWT is a brand that epitomizes the epic transition from the street grind to the high life.” Many street wear brands are similar in that they encompass the urban life, but TRU DAWT is a brand that has truly become savvy to the ascension of urbanites to the elite life.

TRU DAWT is ready to win the hearts – and wardrobes – of young people in major metropolises across the world. As the company so aptly encourages on their website, “ Don’t settle for anything less than what you deserve – shop with TRU DAWT and show off your street fashion sense.”

To learn more about TRU DAWT, visit them online at www.trudawt.com. To contact the company, email trudawt@gmail.com or call 213.798.2TRU. For those located in the Fontana area that would like to shop at TRU DAWT’s California location, customers can visit them at 15218 Summit Avenue, Fontana, CA 92336.

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