Naartjie Kids, the original name in fun baby clothes and children’s clothing sizes 0 - 10, showcases its Essentials, which are basic tops and bottoms designed to be easily paired with each season’s collections or worn separately. Naartjie Kids Essentials also include leggings and accessories that are made from natural fabrics, using Naartjie’s non-toxic garment dye process.

“Naartjie Kids seasonal collections offer Essentials that are designed to complement the collections but that can last until your child outgrows them,” said Joe Norwood, director of marketing, Naartjie USA. “Our Essentials are always a great value and are favored by many of our loyal customers.”

The Naartjie Kids Spring Essentials low everyday price is $10 per piece. Naartjie Kids Essentials are available in-store, for only $10 per piece, when purchasing two or more. Spring Essentials are regularly $12.95 - $14.95 per piece.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie Kids introduces new colors, prints and styles within a grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

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Fashion upstart Bina Apparel today announced the launch of their first original line of Girls apparel. “This is an exciting time for us” says founder and CEO of Bina Apparel Maria Urdinarrain “Our line reintroduces the classic, clean lines, artfulness and fine workmanship that little girls’ clothing is sorely missing in today’s market.”

The new line debuts girl’s fashion for toddlers (24 months) up to 7 years of age in dresses, separates and outerwear. Inspired from a vintage style, the line adapts warm tones, exceptional fabrics, incredible attention to detail and fine craftsmanship. Details include pintucking, appliqué embroidery, pockets, and pleats.

The color combinations are a delectable blend of currant, grape, plum, chocolate and sage, intentionally imbuing a sense of tradition and polished taste. Bolder tonal accent colors finish the look for a smart, feminine vibe. The pallet is a refreshing burst of earthy tones and wholesome shades.

The entire line relies heavily on natural fibers and ease of care for busy families. Dresses are 100% cotton sateen and separates are 95%/5% cotton/lycra blend for machine-wash and wear cleaning. The outerwear coats are high-quality wool blend tweed with 100% cotton flannel lining to keep little hearts warm and snuggly. With coats like this, you’ll welcome the cooler weather.

The line is scheduled to debut for the Fall/Winter 2010 season. It will be available to show starting mid-February and available for delivery in-store starting in August. The company will be supporting wholesale distribution, but will maintain small online retail availability for areas where distribution is not available.

Bina Apparel is a Nashua, NH based fashion design, manufacturing and distribution company. The company’s strong background in design, fabrics, fitting, pattern work and sales is a natural fit for boutique retail shops interested in adding a fresh line to their fall selection. All styles are constructed with CPSIA certified materials and made with care in the U.S.A.

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French Connection, the fashion clothing designers, has announced the arrival of its first ever babywear range.

The capsule range which is being launched as fc:baby will include designs for both genders and will be available in five sizes: 0-3 months, 3-6 months, 6-9 months, 9-12 months and 12-18 months. The new baby clothes collection will be available f r o m the end of August in select London and Manchester stores as well as f r o mthe French Connection website.

The new french connection babywear range will feature all in ones and full length bodysuits as well as bodysuits, tops, bottoms and hats all made in soft jersey for both style and comfort.

For the boys, the clothing comes in an understated palette of traditional blue or the option to go grey or white. Girls - as well as having the obligatory pink and purple clothes to choose f r o m- can also take their pick f r o m navy and white options.

Plain designs are also available for parents who want to give their baby a more discreet look, while star print pyjama tops can be paired with stripy trousers to give an alternative funkier look for infants who want to make an impression. Sleep suits with drawstring bottoms or elasticated waists and retro button-up detailing will be available in toned down stripes or bold and kitsch flower prints in crimson or grey.

In keeping with the classical designs, the fc:baby collection will also offer tops with thin horizontal stripes for boys and polka dot patterns for the girls for a timeless day wear look, along with stuffed toy rabbits in prints and fabrics f r o m the range.

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Naartjie, the original name in fashionable, kid-friendly clothing, announced the reduction of its Fall Transition Collection to $19.99 per piece and under. The Fall Transition pieces ease children f r o m late summer into the breezes of fall and the start of the school year. Shoppers will find everyday value among selected Naartjie Essentials girls tops and bottoms at just $11 each.

“As the summer season winds down, cooler temperatures demand pieces with layering capabilities such as long-sleeved tees, tunic dresses, vests and ponchos,” said Joe Norwood, director of marketing, Naartjie USA. “While fall fashion and styles tend toward the conservative, at Naartjie, the fun is just beginning. With reductions on our Fall Transition Collection, and great values f r o m the Fall One collection, Naartjie sets new standards in affordable back-to-school shopping.”

Naartjie girls’ Fall One kitty print is inspired by whimsical and magical cats found hidden among trees, playing with bugs, dressed up with a crown, or staring mysteriously, as kitties often do. Kitty prints combined with Naartjie’s patch spot and modern stripe patterns inspire playful blends of color and fun found on girls dresses and separates. Continuing with tilly and grey, fall hues mix and match with our earlier Fall Transition collection. Delightful shades of Lucy, bunny, peapod, stardust and nautilus complete the color pallet. Fringed ponchos, netting overlay skirts, and scarves complete the look.

To boldly go where no man has gone is the premise of the space-themed Naartjie boys’ Fall One collection, which spurs the imagination with space ships to fly, galaxies to explore, robots to command and astronauts that walk in space. Touches of neon add punch to the line which will appeal to future space explorers of all ages. Bright colors of treetop, lagoon and Billy combine with grey mélange for a celebration of the exciting world of space travel. Layering pieces including a bold woven shirt, hoodies and a hooded vest make this a great line for cooler weather ahead and for going back to school in style.

Kitties play with birdies in Naartjie’s whimsical newborn girls’ collection. With a modern color palette of grey mixed with baby pink, this line is sure to delight every new mom. Even the headband has kitty ears! Stripes and heart prints are mixed in for an adorable, playful look. For newborn boys, elephants, rhinos and giraffes are mixed in Naartjie’s delightful Knysna print, named for the beautiful town in South Africa. Colors of fog, grass and white in the baby boy clothes were inspired by the town’s location on the coastline’s Garden Route.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of children’s clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kid’s clothes and baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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Start-rite is a children’s fitted footwear specialist that is developing a strong reputation for exploring new and innovative ways to engage with their customers online. Successfully launching the click’n’fit online shoe sizing tool to their site earlier this year saw the company knock down traditional e-commerce boundaries and redefine their market place.

Having recently unveiled their new parenting community a few weeks ago, it is clear that Start-rite is a company that place importance on providing a comprehensive and holistic service to their customers.

The parenting community provides a platform to harness the collective knowledge of the thousands of parents that visit the Start-rite web site every day. With so many parents coming to the site it’s clear to see how this is the perfect opportunity to launch a thriving parental advice community.

Although the community will inevitably provide a level of support for customer purchasing decisions, it will also act as a more general community for parenting issues and concerns. Despite only just being launched, the new community is being well received by the public with many people posting parenting questions, answers and parenting diaries within the first week.

The internet has become a great source of information for parenting advice, and now Start-rite have took it upon themselves to offer the benefits of a parenting community specifically to their own users. As the parenting process can be difficult, is it great to see a website supplying parents with a community where they can turn to other parents for advice.

The Start-rite parenting community has a number of features. The parenting blogs feature allows individuals to run their own parenting diary to share their parenting experiences, whilst the Question and Answer section provides rapid responses and healthy debate on any parenting related topics. Groups are also a big element to the site, with the intention of providing meeting places forum for discussion for parents who have similar interests.

The community is not just for the parents either. An activities section within the new Start-rite community provides a great source of entertainment providing loads of regularly updated activities to keep the children entertained and happy.

Start-rite is a world leader in fitted footwear, and the first children’s fitted shoe brand to launch an e-commerce site to sell its products online. With a reputation in over 35 countries, Start-rite has been entrusted by generations of parents to care for their children’s feet. Stocking fitted pre walkers, sporty casuals, smart school shoes, slippers, sandals and wellies in over 400 retailers, Start-rite pride themselves on ensuring the best possible fit for every child.

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Online baby boutique now carries designer hospital gowns and robes for mom-to-be with a matching baby blanket for the new arrival.

Tinytotboutique.com, an upscale trendy online baby boutique of infant clothing, children’s wear and baby gifts announces the addition of the celebrity loved dearjohnnies the get better hospital gown. The addition of dearjohnnies adds to Tiny Tot Boutique’s catalog by offering something for the new mom as well as the new baby.

The dearjohnnies line of robes, gowns and baby blankets gives the mom-to-be the peace of mind; because everyone knows when you look better, you feel better. Tiny Tot Boutique found these wonderful dearjohnnie gowns and robes with matching baby blankets that gives the hospital patient something that is soft,beautiful, fits well, is approved for wear by medical staff and is their own. So with dearjohnnies there is no reason that a hospital stay should have to be in a used hospital gown that is unisex-one-size fits all with the unflattering hospital institution look to it. So whether you’re an expecting mom with an upcoming special delivery or a surgical patient experiencing in or out patient treatment you deserve something better.

Many of today’s Hollywood Celebrities love dearjohnnies. You can view celebrity fans comments and pictures at Tiny Tot Boutique.

Rachel Zinny, founder of dearjohnnies explains the start of her company; this idea initially came to me shortly before the birth of my first daughter, Cece. Like most new parents-to-be, my husband and I planned to take photos right after the birth to share with family and friends. But then I realized that a prominent feature in the photos would be the generic, unattractive pattern of a hospital gown. Did it have to be this way? Why couldn’t I be wearing something less institutional and more attractive? Besides, wearing a “used” gown worn by who knows how many other patients before me wasn’t appealing.

Tiny Tot Boutique is a world renowned baby boutique featuring some of today’s top children’s brands. Offering Luxurious Styles for Lasting Memories! Visit us at www.tinytotboutique.com.

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The trend now is for maternity wear to have a breastfeeding capability as well. Spokeswoman for Fertile Mind, a supplier of maternity clothing, Christine Kininmonth agrees.

“The popularity of nursing clothesgenerally has risen tenfold in the last two years, but the new trend is for pregnancy clothing to be suitable for breastfeeding as well.” she says. “We have stores demanding dresses and tops that are long enough to cover pregnant bellies and that can stretch back to be worn after the baby is born PLUS have a breastfeeding design feature. Ruching at the sides is particularly popular, as it flatters a pregnant tummy and hides a post-baby one.”

Christine says maternity dresses such as Mothers En Vogue’s Dana dress are the way of the future.

“The Dana dress has the stretch for maternity and the discreet breastfeeding openings for nursing. Pregnant women get hot easily, so the dress has 50% cotton. There is also plenty of Spandex for stretch and Modal for softness.”

Fertile Mind has been in the maternity wear business for more than 10 years. “We saw the rise and rise of breastfeeding clothing and the trend towards fitted clothes that sit tight across the pregnant belly. Now the two have combined, and there is a demand for fitted clothes that you wear for a lot longer than nine months.”

The Dana dresses are available at www.fertilemind.com.au.

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Sandbox Couture.com, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, introduces Summer 2009 swimwear for boys, girls and infants, with a focus on fun, seasonal prints and colors. In addition to new swimsuits, SandboxCouture.com offers a year-around selection of hip, stylish children’s clothing including organic baby clothes and a large selection of designer baby clothes.

“The long summer days ahead are always eagerly anticipated and what better way to ring in the season than with a new swim suit,” stated Sam Brown, spokesperson for Sandbox Couture. “Some of the fondest childhood memories are created during the summer, around the pool or at the beach. Little ones love being outside and in the water, so why not get a couple of bathing suits: one to wear while the other is drying.”

Cool, surf-scene inspired board shorts are paired with UV 50+ rashguard f r o m Quiksilver. F r o m island motif to jigawatt and 80’s style ripper shorts, SandboxCouture.com is the place for toddler and infant boys swim suits, flip flops, hats and accessories. Equally charming and adorable are the little girls bathing suits in one- and two-piece styles f r o m Kate Mack and Kate Mack by Biscotti. Add a pair of flowery pink sandals to give princesses the perfect ensemble for playing and looking good poolside.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls. Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Sandbox Couture is now serving the global community with its fashion forward trends and name brand selections. International shipping rates apply. For additional details, please visit www.sandboxcouture.com.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothes, baby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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Naartjie, the original name in fashionable, kid-friendly clothing, today announced the arrival of its Fall Transition Collection designed to outfit youngsters as they breeze f r o m summer into milder weather. The Fall Transition clothing features season-appropriate fabrics, colors and styles, bridging summer-to-fall while accommodating the warmer Indian summer days.

“Late summer marks a transition f r o m the long, endless days of summer, into the cooler signs of fall, however, it doesn’t mean the fun has to end,” said Joe Norwood, director of marketing, Naartjie USA. “With our newest Fall Transition Collection, kids can dress for the occasional warm fall day, even after they have long outgrown last season’s summer clothing.”

Inspired by modern shapes and colors, the new girls’ and infants’ Fall Transition lines feature playful spotty prints combined with soft, speckle floral prints to wear on summer nights or to layer with weightier fabrics in the cooler months ahead. Made f r o m 100 percent cotton, the knit group has touches of netting to add whimsy and a playful look. Always easy to wear and easy-to-care for, this collection represents the best qualities of summer and fall.

Explorers of the past inspire the new boys and baby boys Fall Transition clothing. Incorporating the myths of the sea as told by sailors recounting sea monsters, and combining the historical 1492, this collection is a playful reflection of nautical exploration in the days of old. Pirates, skeletons and old masts decorate the all cotton pieces designed to be worn separately or layered for fall dressing.

Newborn get a chance to flaunt these fun and modern pieces with newborn girls featuring Speckle Floral print combined with soft yarn and playful shapes that make a great gift ensemble and everyday wear. A retro car theme inspires the newborn boys line with the use of red and grey block stripes for a bold, new look. Summer-to-fall transition is made easy with sleeveless and layering pieces.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothesand baby clothes , basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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Online children’s boutique carries environmentally friendly natural baby clothes with formaldehyde-free dyes. SandboxCouture.com, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, today introduced the addition of Baby Star organic children’s clothing. The addition of Baby Star organic baby clothes complements SandboxCouture’s existing cadre of quality, brand-named children’s wear while answering the growing demand of safe and eco-conscious children’s products.

“Environmentalism isn’t just a trend, it’s a mandate if we’re going to leave any kind of legacy for our youngsters,” stated Sam Brown, spokesperson for Sandbox Couture. “The use of sustainable, non-toxic materials with a safe yet vibrant pigmentation process is what parents are seeking. With summer around the corner, they want only the safest, most natural materials close to baby’s delicate skin, which will be more exposed in warmer weather. Baby Star organic clothing combines fun and timeless designs with comfort and washable, easy care instructions for busy families.”

The collection features whimsical prints and batiks paired with boys and girls one-pieces, separates, dresses, hooded towels, bibs, blankets and burp cloths, and crib sets. F r o m Buddha kimono sets and sleepers to hooded suits, these organic pieces feature super soft cotton and Baby Star’s unique designs. Crib bedding, diaper bags and burp cloth sets make for great baby and baby shower gift-giving.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls. Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Sandbox Couture is now serving the global community with its fashion forward trends and name brand selections. International shipping rates apply. For additional details, please visit www.sandboxcouture.com.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothes, baby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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Naartjie, the original name in fashionable, kid-friendly clothing, today announced dramatic reductions on its Spring and Summer Essentials for girls and boys to $9.99 or less. In addition, to help budgeting parents build kids wardrobes, Naartjie is offering 25 percent off all online boys clothing, valid for online purchases, excludes in-store merchandise and is good through May 27, 2009. 

“Even when the economy is challenging, kids still outgrow their clothes – seemingly before our very eyes,” said Joe Norwood, director of marketing, Naartjie USA. “Our latest sale on Spring and Summer Essentials helps parents keep up with the threefold demands of growth spurts, changing seasons and evolving styles without being slaves to fashion or credit.”

Boys and girls Spring and Summer Essentials feature easy-to-wear separates in bold colors and favorite patterns that work equally well combined across seasons and are worn beautifully with the rest of Naartjie spring and summer collections.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothesand baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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Naartjie, the original name in fashionable, kid-friendly clothing, today announced reductions on its Summer One line of clothing for infants and children to $19.99 or less. In addition, Naartjie is offering 25 percent off all online spring styles for boys and girls, valid for online purchases and excludes in-store merchandise.

“Memorial Day, which marks the official beginning of summer, is right around the corner, and we’re making a splash with deals on our cool Summer One fashions,” said Joe Norwood, director of marketing, Naartjie USA. “For additional savings and an effortless seasonal transition, customers can take advantage of 25 percent savings on our entire spring collection.”

The Summer One collection by Naartjie takes an understated approach to summer styles with muted soft tones that can easily be worn f r o m spring into the warmer summer months. Moroccan mosaics and batiks f r o m exotic North Africa inspire our girls’ Summer One gypsy floral, gypsy mini and caravan stripe prints. Casual bohemian inspired silhouettes like loose fitting dresses, tunic tops and wide leg pants result in easy, comfortable clothing that kids love to wear. Batik border prints, dip dyes, beading, chunky crocheted lace and muslin add to the ethnic vibe.

Beautiful Moroccan batik prints are the inspiration for the gypsy mini and roma prints used in our newborn girls’ Summer One collection. These simple one-color prints are combined with feminine frills, chunky crocheted lace, and coconut buttons to create a soft bohemian feel. With the growing need to protect our planet, Save our OceanS (S.O.S) is the theme for our newborn boys’ collection. Eco-friendly messages help convey the importance of protecting our oceans, and the submarine stripe cultivates a desire to explore our deep blue seas.

Inspired by creatures of the seas and rivers, our boys’ Summer One collection underscores the message that we are share our planet with millions of underwater friends. The graphics in the line educate kids about some of these sea creatures living below the waves. Graceful sea turtles, shock-producing electric eels and sleek torpedo-bodied barracudas are some of the underwater pals featured in this line. Little explorers take a dive with Naartjie into the deep blue and experience the thrill of nature.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothes and baby clothes, basicsand accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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The kit that turns normal clothes into maternity wear has been tweaked to be even better for early pregnancy. Inventor and founder Christine Kininmonth says the change is only the second in 10 years.

“We listed to feedback from our customers and heard that women wanted to wear Belly Belt earlier in their pregnancy,” she said. “The changes we’ve made in our maternity kit mean you can now wear your trousers, skirts and short the moment you can no longer button up your fly.”

Belly Belt is an Aussie success story. The maternity kit is now sold throughout the world.

“We have a lot of enthusiasm for Belly Belt in many places, but Burma is probably the most exotic,” Christine says. “If I think back to the early days, I would never had imagined we’d be selling my little Australian invention in Burma!.”

The success of Belly Belt led 10 years ago to the formation of the company Fertile Mind. Christine and her business partner Peter Hooker now employ six staff and have a warehouse filled with maternity dresses, maternity jeans, breastfeeding tops, nursing pillows and maternity accessories.

“We’ve diversified into a range of maternity wear and nursing wear,” says Christine, “so we’re probably one of the growing players in the Australian maternity industry.” Fertile Mind is a family-friendly workplace, so most of the women selling maternity wear are mums themselves.

‘It’s important for us to sell only maternity wear and breastfeeding clothing that we would have bought for our own pregnancies,” emphasises Christine. “We’re mums a few times over so we’re pretty picky.”

While Belly Belt is one of the more successful of their maternity accessories, it’s getting a run for its money by the Milkbar Portable Nursing Pillow.

Christine enthuses, “This pillow has just taken off. We are sending out mountains of these to our maternity store and baby store stockists, they are selling so well.”

The Milkbar Portable Nursing Pillow was invented by a Sydney mother to ease back and shoulder strain when breastfeeding a baby.

“It’s wonderful to see inventions such as Belly Belt and The Milkbar gain a following, as it’s a credit to mother-inventors,” says Christine.

Maternity stores and baby stores will be receiving the new Belly Belt kit from today. Christine hopes it will make the Belly Belt more popular that ever. “Pregnant women in Australia have been very supportive. They may be cautious spending as much on maternity wear in a recession, so Belly Belt has its place in a flat market.”

Belly Belt maternity kit sells for $29.95 and can be found at www.fertilemind.com.au.

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Naartjie, the original name in fashionable, kid-friendly clothing, announced today the arrival of its new, Summer Two line of clothing for infants and children. In addition, Naartjie is offering 25 percent off all online girls’ dresses and online boys fashion shorts through April 22, 2009.

“Spring is here and summer is right around the corner and Naartjie is making a splash with new Summer Two looks for this season’s hottest kids styles,” said Joe Norwood, director of marketing, Naartjie USA. “As we make room for new items, we invite our online customers to take advantage f 25% savings off all girls dresses and all boys fashion shorts when they make purchases on our web site.”

Free spirited bohemian style inspires Naartjie girls’ Summer Two collection. Chunky crocheted lace trims, crinkled muslin fabrics and carved wooden buttons combine with casual loose fitting silhouettes to create the look. Dipped dyed muslin dresses and pants add to the hippie vibe. The line is comprised of three main prints inspired by beautiful Moroccan mosaics that are eclectically combined with our large “Eco Floral” print. The three prints mix and match in our $12 Necessities skirts and tanks create fun and easy outfits perfect for long summer days.

The Naartjie boy’s Summer Two line is inspired by South Africa’s surfing scene at Jeffery’s Bay. Graphics such as surfboards, waves, and palm trees combine with bold colors, crush dyed skulls, and checkered tees to give the line a punk rock edge. Color plays a very important part with a palette inspired by the reds and oranges of summer sunsets and the blue and green colors of the sea. Unexpected pops of neon orange and neon green add a splash of color and excitement inspired by summer.

For infants, Naartjie Summer Two features a “Fun in the Sea” boys’ newborn line starring Snorkeling Pup and his friend Booh, a mischievous practical joker. “Pretty in Plaid” blends bohemian plaids in shades of pink and purple combined with pretty Sundance floral to create our Boho newborn girl line. Feminine details such as embroidered eyelet, scalloped lace trims, and ruffled frills add sweetness and whimsy to the line.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothes and baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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BabyBox.com, a luxury retailer of high-end crib bedding, baby furniture and baby gifts, announced today the arrival of Snapper Rock swimwear for kids that features innovative fabrics that provide chemical-free ultra violet ray blocking properties with SPF 50. In addition, the entire selection of Bella Bliss swim and beach wear is available with monogramming for the perfect poolside gift.

“Summer is a wonderful time for children and families, with trips to the beach, camping and spending time outdoors, but it requires an extra measure of sun protection that parents can’t always get with sunscreen alone,” said Katherine Type, founder of BabyBox.com. “Thankfully, Snapper Rock has designed a whole line of infants and children’s swimwear that provides 50+ SPF protection to ensure sun safety during those long summer days.”

The Snapper Rock swimsuits provide broad spectrum sun protection for little ones whose delicate skin may be sensitive to the effects of chemical sunscreens. The line of UV protection swimwear comes in mix and match two piece swim shorts and swim tops, one piece suits with matching hats that can be purchased for additional top to bottom protection. The performance fabrics block out 99 percent of the suns harmful rays. Suits come in short or long sleeve Choose f r o m pretty pink and floral prints to boys swimsuits inspired by board shorts and wet suits. 

Bella Bliss classics for girls comes in pretty bikinis, halter styles and one-piece swimsuits, along with terry cover ups, tunics and hats. Known for its timeless style, quality fabrics and comfort stitching, Bella Bliss makes shopping for baby swimwear fun and easy. Monogramming is available for an additional charge on all Bella Bliss beach wear and accessories.

F r o m developmental toys to baby clothing, crib bedding and nursery furniture, BabyBox.com features an A-list of upscale designers, such as House Inc., Henry & Henrietta, Lulu DK Matouk, Lulla Smith, Gordonsbury, Serena & Lily, Blauen, Sweet William, Lullaby and Baby B, among others.

About BabyBox.com
BabyBox.com is a premier baby gift store for children, ages newborn to 12 months. Offering a specialized selection of luxury baby items, the company prides itself on serving a niche market with a focus on unique and high quality products including adorable baby clothes, crib bedding, nursery décor, quality children’s furnishings, baby furniture, custom baby bedding , Moses baskets, bassinets, handmade items, as well as traditional gifts, such as toys, baby blankets and keepsake gifts. In addition to the specialized infant collections, BabyBox.com has expanded its offerings to provide furniture, bedding, décor and clothing for older children. With headquarters in Darien, Conn., BabyBox.com has provided unique baby gifts since 1997. For more information, please visit www.BabyBox.com.

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Sandbox Couture.com, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, today announced the addition of Laura Ashley Christening Gowns, which complements its existing collection of special occasion garments.  In addition to christening gowns, bris sets and first communion dresses, Sandbox Couture carries and a wide s e l e c t i o n of trend-setting kids’ clothing. 

“A child’s life is full of milestones and memorable occasions, and finding just the right outfit or gown can be challenging,” stated Sam Brown, spokesperson for Sandbox Couture. “At Sandbox Couture, we offer the finest infant christening gowns, first communion dresses and bris sets for these very important life events that later become commemorative keepsakes.”

The Laura Ashley christening gowns range f r o m cotton gowns with embroidered lace gowns to comfortable cotton coveralls. The luxuriously soft Dupioni gown, family gown and silk rompers round out the elegant silk collection. The Dupioni silk gown features beaded lattice bodice, smocked waistband and a matching bonnet. The gabardine coverall features a pin-tucked one piece and the romper with vest make handsome choices for baby princes, while the eyelet gown and organza lattice gown add feminine detailing for precious little princesses.

Sandbox Couture chooses to provide exclusive, upscale christening brands for the discerning tastes of its customers. Little Things Mean A Lot fashions are the most beautiful, functional and high quality gowns for christenings and naming ceremonies available today. This collection also includes outfits for Jewish traditions such as Bris Sets and accessories. Hard to find preemie Christening Gowns, preemie christening sets and preemie outfits are also available.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls. Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

About Sandbox Couture Sandbox Couture is an online children’s boutique retailer, providing baby clothes, baby gifts and unique children’s clothes. The company takes pride in hand s e l e c t i n g products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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Due Maternity, specializing in designer maternity clothing and accessories, launched its newly redesigned web site and social network. Due Maternity offers active, casual and dressy maternity clothes as well as nursing accessories, diaper bags, skin care and even baby clothes and baby gifts. Its online community is a forum for expecting parents based on the idea of a social network.

“We are truly excited to unveil our newly upgraded web site and community, which has always been a unique part of our operations,” said Shannon DiPadova, co-founder, Due Maternity. “In store, we have established a wonderful tradition of pampering moms-to-be and now at DueMaternity.com, we celebrate pregnancy by providing not just a place to shop, but a community in which to share, learn and engage. Today’s expectant moms are embarking on an life-altering experience and our web site offers customers a way to express themselves like never before.”

Due Maternity’s online community engages visitors with the ability to create personal page with baby’s due date, gift registry, next-generation photo and video sharing, guest book, baby due date calculator, baby astrology, and even a way to create custom announcements, baby shower and birthday party invitations. Due Maternity podcasts range from parenting tips to the latest pregnancy styles and trends.

Working with SEOWhat.com to design and produce the new site, Due Maternity enhanced its web site’s organic search engine optimization and search engine marketing. The web design and engineering teams at SEOWhat.com developed Due Maternity’s social web presence as part of the evolution of commerce sites that are becoming sources for education, entertainment and sharing via online communities. This concept brings friends and families together wherever they are.

About Due Maternity
Due Maternity retail stores and online shop featuring the highest quality merchandise and unparalleled customer service, was born out of necessity. While visiting family in Santa Barbara, expectant former publicist Shannon Raffetto DiPadova and her husband, Albert DiPadova, an advertising veteran, noticed an absence of maternity clothing stores among Santa Barbara’s bevy of boutiques, and thus — Due Maternity was conceived. Dedicated to celebrating the pregnancy
experience with beauty, style and a sense of well-being, Due offers one of the largest selections of designer maternity clothes, maternity tees, maternity dresses, accessories, skin care as well as prenatal and lactation classes. For more information, please visit www.DueMaternity.com or call 1-866-SHOP-DUE (1-866-746-7383).

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Sandbox Couture.com, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, today announced the arrival of new boys’ and girls’ Ooh La La Mama inspired print fashions, including selected t-shirts, dresses and infant one-piece outfits discounted by 50 percent.

“Making a fashion statement is an art form that can be cultivated at any age, and these new pieces by Ooh La La Mama are sure to be a hit with hip tots,” stated Sam Brown, spokesperson for Sandbox Couture. “Featuring fun, edgy and fashionable prints inspired by Asian, animal, nature, and tattoo and punk star art, our selection of Ooh La La Mama offers the styles that our customers want.”

The ultra soft short- and long-sleeved infant one pieces come in a variety of feminine and masculine prints. Adorably soft dresses with cap sleeves come in an array of designs f r o m cute kitty to Asian art. Tees are designed with eclectic themes patterned after blueprint, gothic figures or florals.

In addition to Ooh La La Mama, SandboxCouture carries styles f r o m popular designers such as Small Paul by Paul Frank and Baby Nay. Featuring an assortment of boys’ and girls’ tops and bottoms, shoes, hoodies, footies, cargo pants, shorts, pajamas, and accessories such as babies’ and children’s socks, tights, shoes, backpacks, shopping cart covers, blankets, hats and mittens.

Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothes, baby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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Sandbox Couture.com, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, today announced the arrival of new little girls’ dresses f r o m Ooh La La Couture in time for St. Valentine’s Day and Easter holidays.

“Spring is a time to prepare for warmer weather and for little girls, the tradition of purchasing a spring or Easter dress continues with fashions featuring welcoming colors and fun styles,” stated Sam Brown, spokesperson for Sandbox Couture. “As always, our customers will find the best prices on the most desirable girls’ dresses to get a head start on finding just the right dressy, fun or fashionable spring dress.”

In addition to Ooh La La Couture, shoppers will find many popular designers such as Small Paul by Paul Frank and Baby Nay. Featuring an assortment of boys’ and girls’ tops and bottoms, shoes, hoodies, footies, cargo pants, shorts, pajamas, and accessories such as babies’ and children’s socks, tights, shoes, backpacks, shopping cart covers, blankets, hats and mittens.

Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Known as the source for quality childrens clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothes, baby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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Sandbox Couture, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, today announced its holiday clearance sale on selected babies and children’s designer clothing. Savvy shoppers will find many upscale baby clothing and accessories at deep discounts.

“Everyone knows that after the holidays, great deals can be found, and our latest offering of hot baby and children’s clothing is no exception,” stated Sam Brown, spokesperson for Sandbox Couture. “During the holiday season, we forgo buying for ourselves in lieu of buying gifts for loved ones. Now, after the holidays, is when we can cash in on great deals on the necessities, like baby clothes and boy’s and girl’s clothing and accessories.”

Boutique retailer, Sandbox Couture, identifies fashion forward boys’ and girls’ clothes, baby clothes and unique children’s clothes for little fashionistas, but without the spendy budget. Online shoppers can find a wide assortment of boys’ and girls’ tops and bottoms, shoes, hoodies, footies, cargo pants, shorts and pajamas. Gift items and accessories from Small Paul by Paul Frank and other designers include socks and tights, shoes, backpacks, shopping cart covers, blankets and hats and mittens. at SandboxCouture.com.

Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. From unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Known as the source for quality childrens clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothes, designer baby clothes and unique baby gifts. The company takes pride in hand selecting products from top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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