Category Archives: Baby Products

Kids clothing company Mini Trend launches with its own line of children’s apparel, trendy clothing, shoes & accessories

CHICAGO, 2017-Feb-17 — /Fashion-Talk/ — Launched this month, Mini Trend (www.shopminitrend.com) is an exclusive online boutique that offers its own line of children’s apparel and accessories as well as trendy clothing, shoes, and accessories from fashion retailers around the world. Current products include birthday party dresses, gladiator sandals, off-the-shoulder tops, and more.

Mini Trend takes inspiration from fashion runways around the world and the latest street styles to find, search, and design products that are all the rage with the grown-up set.

Mini Trend is offering free U.S. delivery and 20% off for the rest of February with Coupon Code: 2017

Shop now at: www.shopminitrend.com

SOURCE: EPR RETAIL NEWS

ComfyBabies now stocking new Wallaboo Baby Changing Bags

ComfyBabies are now stocking brand new Baby Changing Bags as part of their expanding range. The popular Wallaboo changing bags are made from faux suede with a fleece trim and function both as a stylish shoulder bag and baby changing facility. Adapt the Wallaboo to carry on your shoulder or attach to a pram, to alleviate strain. This bag makes a trip out and about easier and less stressful, as you can compartmentalise all your baby’s items. Inside there are five pockets and two large compartments, made especially for nappies and wipes. The two carrying straps are padded and adjustable to suit your height, making carriage as comfortable as possible.

Inside the Wallaboo baby changing bag, there is a thermal bottle holder, which will keep your baby’s drink warm or cool for a few hours. A special pouch for used nappies and wipes makes it ideal for separating your own items, such as your mobile, diaries etc. all contained in two interior zip-up pockets. This bag also holds the essential baby changing mat, which is padded and washable that you can bring out at any time when you’re in a cafe or restaurant wash facility. The interior lining of the Wallaboo makes it easy to clean and wipe dry, so you won’t have to worry about stains.

The Wallaboo Changing Bag has a number of detachable features, including the insulated bottle holder, which you can replace with space for your own bits and bobs. Uniquely, the Wallaboo is water resistant, so you can afford spills of any kind without ruining the appearance or durability of the bag. Wallaboos are available in six gorgeous colours, including red, blue, pink, lime, chocolate and black. Generous dimensions and excellent quality will make this bag part of your new baby essentials.

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Boden Wins Loyalty Award

Boden, the multichannel retailer of apparel and accessories, emerged victorious as the CRM/Loylty category winner of Marketing Week’s second Engage Awards. Announced at a glittering ceremony at the Grosvernor House Hotel in London, members of the Boden team were delighted by the recognition by judges and peers for their innovative CRM efforts.

The award-winning “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was completely unique to each customer based on their shopping history and life story with the brand.

The back of the catalogue featured further personalisation, with product recommendations based on analytics. These were further complemented by personal emails with further recommendations and additional integrated material.

Overall results for the catalogue mailing delivered a near 30% uplift in response. Engage Award’s judges were impressed, commenting “A great example of marketing with a personal touch.” Praising the quality and relevance of personalisation they added, “Strong customisation made it highly engaging and drove strong results”.

Boden’s campaign fought off strong competition in the face of O2’s Priority campaign and Innocent Drinks’ Innocent AGM to claim the Winner’s award. Further shortlisted entries came from Coca-Cola, Cravendale, Fiat, M&S and More Than amongst others.

Now in its second year, Marketing Week’s Engage Awards received even more entries than last year, which were judged by judged by a host of well know industry professionals including Mark Choueke, Editor of Marketing Week, Will Abbott, Marketing and Communications Director, Freesat, Lauren Branston Director, Public Affairs & Communications, Coca Cola, Craig Inglis Director, Marketing John Lewis, Richard Reed CEO Innocent Drinks and Phil Rumbol Founding Partner 101.

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Boden Reaps Success With Innovative Catalogue Campaign

Clothing retailer Boden reported a doubling of response on its latest enquirer conversion campaign in Summer 2011. Investment in an integrated multichannel approach to enquirer mailings with high level of personalisation paid off with improved ROI compared to past campaigns.

In May, Boden mailed Royal Wedding themed postcards to its enquirers, each featuring a personalised URL leading to a tailored micro site. Visitors were able to enter a competition to instantly win £1,000 worth of Boden clothing. Those that weren’t lucky enough to scoop the prize were awarded with a 15% off discount and automatically deep-linked from the micro site to the relevant Boden web page based on their catalogue preferences and gender.

The thorough approach with creative integration from start to finish paid off, boosting both engagement and sales. Matthew Finn, Assistant Marketing Manager at Boden, commented “Despite the higher initial costs we experienced almost double the response rate.” He went on to thank digital printers Howard Hunt and insight partners Celerity for their support in putting the campaign together.

Mr Finn now plans to roll out similar features to more tactical campaigns in the future. “We’ve seen declining response rates for enquirers on traditional mailings”, he says, sighting personalised integrated campaigns as a way to boost enquirer engagement and conversion.

This success follows hot on the heels of Boden’s catalogue campaign that was awarded Marketing Week’s Engage Award in May. The “Love Story” campaign featured personalised mailing, addressed to a customer’s first name with a J Loves logo at the front. A fold-out spread was unique to each customer based on their shopping history and life story with the brand. Overall results for this catalogue mailing delivered a near 30% uplift in response.

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Naartjie Kids Having Summer Sale!

Naartjie Kids, the original name in fun clothing sizes 0-10 years and premier retailer specializing in kids clothes announces that beginning on the 12th of May the Summer Sale will begin. Parents can save on selected summer fashions just in time for the beginning of the season.

With the rapidly approaching summer season, Naartjie Kids, known for their superior quality in fabric and style, will be holding a summer sale. With the discounted pricing on selected summer fashions, parents can purchase top-of-the-line quality as well as save financially. The durability of the clothing will withstand the normal wear and tear that is part of being a child.

In addition, kids will enjoy the clothing for the soft fabric, made from 100% cotton and superior comfort they provide. Also, with the bright vibrant colors captured in every garment, parents and children alike can fully embrace the feeling of summer time through the clothing. Naartjie with its careful attention to detail patterns and colors continue to match with every new release of clothing throughout all seasons. Parents will truly appreciate the Naartjie Kids clothing with the pre-washed, pre-shrunk process to make for easy and simple care.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

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Naartjie Kids Opens Three New Stores

Naartjie Kids, the original name in clothing sizes 0-10 years and premier retailer specializing in childrens clothes, announce the opening of three locations across the country. On April 14th Naartjie Kids stores opened for the first time in Minnesota, Maryland, and Texas.

Naartjie Kids, known for their superior quality in fabric, is expanding its services across the country with the addition of new stores. In Minnesota, Naartjie Kids is the latest addition to the Mall of America in Bloomington. This store will be exclusive to the Mall of America in the five-state drive market, thus being the first store to open in the Midwest. In Maryland the Naartjie Kids store will be located in the Towson Town Center in Towson. The third location of a new store opening is in Frisco, Texas at the Stonebriar Centre. The store is on the lower level near the ICE.

Naartjie Kids in celebration of the new store openings, these locations will be offering 25% off the entire stock until the 17th of April. For those who do not live near these locations, or who prefer to shop on the website can take advantage of the special promotion running through the 20th of April. Currently Naartjie Kids is offering Buy One Get One 50% off girls dresses and skirts, as well as boys’ fashion shorts. The offer runs through midnight, and one can visit the website for more details and information.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, naartjie kids introduces new colors, prints and styles within each collection to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

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New Summer One Collection At Naartjie Summer Season Brings New Additions In Clothing Choices

Naartjie Kids, the original name in clothing sizes 0-10 years and premier retailer specializing in kids clothes, announce the arrival of a new Summer One collection just in time for the upcoming season. By providing fresh and vibrant colored clothing, one can adequately reflect the season through attire selections.

Naartjie Kids, known for their superior quality in fabrics, provide comfortable yet fashionable styled clothing for children. The new line features tops and bottoms that accurately reflect the meaning and feeling behind the summer season. Winter is known for its drab and gloomy days. Thus, this premier retailer showcases fun and chic clothing styles that both parents and children can agree upon.

The clothing selection greatly influenced by the tropical island of Bali, brings about the underlying and summer-type vibe. Denim shorts and adorable mix-and-match tops make the shopping experience simplified as well as enjoyable. Summer is a cherished time for children where outdoor play is in full swing, and summer beach vacations are considered a must. Naartjie accurately captures these moments in their colorful styled clothing.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

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New Look Scoop Multiple Fashion Awards At Company Magazine Ceremony

High Street trend setters New Look have walked away from the prestigious Company Fashion Awards with a handful of significant awards, cementing their position as the leading creator of high fashion, high street clothing. The ceremony, which included amongst New Look’s competitors other high profile fashion brands, was voted for by Company Magazine’s online readership. New Look walked away with a place in the Best Place to spend £50 and Best Plus Size Clothes categories and took first position for offering the Best Shoes under £50.

The three awards are a significant scoop for the high street fashion retailer, which has continually evolved its fashion brand since 1969 when the company was founded in Weymouth, Dorset. It now has over 800 stores in the UK, Eire and mainland Europe. New Look have continued to stay ahead of the high street fashion pack by teaming up with recognisable faces that appeal to a fashion savvy market and continue to offer their own adaptations of cool cutting edge clothes likeskinny jeans. Amongst the famous faces that have represented the brand in recent years are Drew Barrymore, Pixie Geldof, and Alexa Chung.

This season New Look has recession busting seasonal offers on their party dresses, which are available online. As you’d expect prices are in keeping with their Under £50 category competition wins, reflecting New Look’s continuing commitment to providing on trend glam at affordable prices.

About New Look
New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, menswear to kidswear – all ranges and styles can all be found at New Look– and at the moment, some of them at very reasonable prices.

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Naartjie Kids Announces the Arrival of Summer Two Fashions

Naartjie, the original name in fashionable kid-friendly childrens clothes, has announced the arrival today of its new Summer Two line for children and infants of ages 0-10. The latest collection features the company’s usual comfortable, high quality fashions in a fresh new palette of colors and original print patterns that evokes summertime at the beach.

“The latest Summer Two collection arrives with a distinctly retro beach vibe, with an exotic tropical feel for girls and a classic California surf style for boys,” said Joe Norwood, director of marketing, Naartjie USA. “As is our goal with each new collection, our designers have brought cool, fashionable styles to infants’ and children’s clothes.”

Naartjie’s Summer Two line for girls sports an easy, care-free style and takes its inspiration from exotic destinations around the world, from India to Indonesia. Naartjie’s large scale “village floral” print evokes images of a lush tropical Balinese village, and coordinates with crisp “indo” spot and “global” stripe prints to create unique, beach-style color combinations. Sequins, embroidery, bronze glitter prints and dip dyes add to the global style of the collection, which is completed by colorful mix and match shorts and tank tops.

Naartjie’s boys Summer Two collection draws inspiration from 1960‘s Southern California surf culture, copping its retro look and feel from vintage iconography, featuring “woodie” surfboards, long boards, beach shacks and old movie posters. The collection’s color palette, which includes shades of turquoise, island, banana and reddish mars was created to evoke fiery summer sunsets, crystal clear water and long, hot summer days spent at the beach.

Summer Two for newborn girls mixes whimsical “b-bird” and “indo” spot prints to create fun, quirky styles. Soft shades of dew and ballet combine with bright summer“budgie” and “parrot” colors feature in a variety of rompers, one-pieces, shorts, tunics, long shorts, harem pants, tunic, dresses, and bodysuits.

The newborn boys’ collection also gets the old-school California surf treatment, with surfboard and palm tree graphics in a palette of dark brown mixed with retro orange and frosty blue and multicolored “Vegas” stripe and “vintage” stripe patterns. Denim adds to the relaxed, beach look.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

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Easy-To-Wear, Low-Maintenance Infant And Children’s Clothes Make Naartjie Kids An Essential Part Of Growing Up

Naartjie Kids, the original name in fun baby clothes and children’s clothing sizes 0 – 10, showcases its Essentials, which are basic tops and bottoms designed to be easily paired with each season’s collections or worn separately. Naartjie Kids Essentials also include leggings and accessories that are made from natural fabrics, using Naartjie’s non-toxic garment dye process.

“Naartjie Kids seasonal collections offer Essentials that are designed to complement the collections but that can last until your child outgrows them,” said Joe Norwood, director of marketing, Naartjie USA. “Our Essentials are always a great value and are favored by many of our loyal customers.”

The Naartjie Kids Spring Essentials low everyday price is $10 per piece. Naartjie Kids Essentials are available in-store, for only $10 per piece, when purchasing two or more. Spring Essentials are regularly $12.95 – $14.95 per piece.

Naartjie Kids’ designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie Kids uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie Kids introduces new colors, prints and styles within a grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie Kids seasonal collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

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Bina Apparel Launches a Delicious Line of Fashion Wear for Toddlers and Girls

Fashion upstart Bina Apparel today announced the launch of their first original line of Girls apparel. “This is an exciting time for us” says founder and CEO of Bina Apparel Maria Urdinarrain “Our line reintroduces the classic, clean lines, artfulness and fine workmanship that little girls’ clothing is sorely missing in today’s market.”

The new line debuts girl’s fashion for toddlers (24 months) up to 7 years of age in dresses, separates and outerwear. Inspired from a vintage style, the line adapts warm tones, exceptional fabrics, incredible attention to detail and fine craftsmanship. Details include pintucking, appliqué embroidery, pockets, and pleats.

The color combinations are a delectable blend of currant, grape, plum, chocolate and sage, intentionally imbuing a sense of tradition and polished taste. Bolder tonal accent colors finish the look for a smart, feminine vibe. The pallet is a refreshing burst of earthy tones and wholesome shades.

The entire line relies heavily on natural fibers and ease of care for busy families. Dresses are 100% cotton sateen and separates are 95%/5% cotton/lycra blend for machine-wash and wear cleaning. The outerwear coats are high-quality wool blend tweed with 100% cotton flannel lining to keep little hearts warm and snuggly. With coats like this, you’ll welcome the cooler weather.

The line is scheduled to debut for the Fall/Winter 2010 season. It will be available to show starting mid-February and available for delivery in-store starting in August. The company will be supporting wholesale distribution, but will maintain small online retail availability for areas where distribution is not available.

Bina Apparel is a Nashua, NH based fashion design, manufacturing and distribution company. The company’s strong background in design, fabrics, fitting, pattern work and sales is a natural fit for boutique retail shops interested in adding a fresh line to their fall selection. All styles are constructed with CPSIA certified materials and made with care in the U.S.A.

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Babywear By French Connection

French Connection, the fashion clothing designers, has announced the arrival of its first ever babywear range.

The capsule range which is being launched as fc:baby will include designs for both genders and will be available in five sizes: 0-3 months, 3-6 months, 6-9 months, 9-12 months and 12-18 months. The new baby clothes collection will be available f r o m the end of August in select London and Manchester stores as well as f r o mthe French Connection website.

The new french connection babywear range will feature all in ones and full length bodysuits as well as bodysuits, tops, bottoms and hats all made in soft jersey for both style and comfort.

For the boys, the clothing comes in an understated palette of traditional blue or the option to go grey or white. Girls – as well as having the obligatory pink and purple clothes to choose f r o m- can also take their pick f r o m navy and white options.

Plain designs are also available for parents who want to give their baby a more discreet look, while star print pyjama tops can be paired with stripy trousers to give an alternative funkier look for infants who want to make an impression. Sleep suits with drawstring bottoms or elasticated waists and retro button-up detailing will be available in toned down stripes or bold and kitsch flower prints in crimson or grey.

In keeping with the classical designs, the fc:baby collection will also offer tops with thin horizontal stripes for boys and polka dot patterns for the girls for a timeless day wear look, along with stuffed toy rabbits in prints and fabrics f r o m the range.

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Back-to-School Sale Announced At Naartjie

Naartjie, the original name in fashionable, kid-friendly clothing, announced the reduction of its Fall Transition Collection to $19.99 per piece and under. The Fall Transition pieces ease children f r o m late summer into the breezes of fall and the start of the school year. Shoppers will find everyday value among selected Naartjie Essentials girls tops and bottoms at just $11 each.

“As the summer season winds down, cooler temperatures demand pieces with layering capabilities such as long-sleeved tees, tunic dresses, vests and ponchos,” said Joe Norwood, director of marketing, Naartjie USA. “While fall fashion and styles tend toward the conservative, at Naartjie, the fun is just beginning. With reductions on our Fall Transition Collection, and great values f r o m the Fall One collection, Naartjie sets new standards in affordable back-to-school shopping.”

Naartjie girls’ Fall One kitty print is inspired by whimsical and magical cats found hidden among trees, playing with bugs, dressed up with a crown, or staring mysteriously, as kitties often do. Kitty prints combined with Naartjie’s patch spot and modern stripe patterns inspire playful blends of color and fun found on girls dresses and separates. Continuing with tilly and grey, fall hues mix and match with our earlier Fall Transition collection. Delightful shades of Lucy, bunny, peapod, stardust and nautilus complete the color pallet. Fringed ponchos, netting overlay skirts, and scarves complete the look.

To boldly go where no man has gone is the premise of the space-themed Naartjie boys’ Fall One collection, which spurs the imagination with space ships to fly, galaxies to explore, robots to command and astronauts that walk in space. Touches of neon add punch to the line which will appeal to future space explorers of all ages. Bright colors of treetop, lagoon and Billy combine with grey mélange for a celebration of the exciting world of space travel. Layering pieces including a bold woven shirt, hoodies and a hooded vest make this a great line for cooler weather ahead and for going back to school in style.

Kitties play with birdies in Naartjie’s whimsical newborn girls’ collection. With a modern color palette of grey mixed with baby pink, this line is sure to delight every new mom. Even the headband has kitty ears! Stripes and heart prints are mixed in for an adorable, playful look. For newborn boys, elephants, rhinos and giraffes are mixed in Naartjie’s delightful Knysna print, named for the beautiful town in South Africa. Colors of fog, grass and white in the baby boy clothes were inspired by the town’s location on the coastline’s Garden Route.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of children’s clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kid’s clothes and baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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Online Parenting Community Launched by Start-rite

Start-rite is a children’s fitted footwear specialist that is developing a strong reputation for exploring new and innovative ways to engage with their customers online. Successfully launching the click’n’fit online shoe sizing tool to their site earlier this year saw the company knock down traditional e-commerce boundaries and redefine their market place.

Having recently unveiled their new parenting community a few weeks ago, it is clear that Start-rite is a company that place importance on providing a comprehensive and holistic service to their customers.

The parenting community provides a platform to harness the collective knowledge of the thousands of parents that visit the Start-rite web site every day. With so many parents coming to the site it’s clear to see how this is the perfect opportunity to launch a thriving parental advice community.

Although the community will inevitably provide a level of support for customer purchasing decisions, it will also act as a more general community for parenting issues and concerns. Despite only just being launched, the new community is being well received by the public with many people posting parenting questions, answers and parenting diaries within the first week.

The internet has become a great source of information for parenting advice, and now Start-rite have took it upon themselves to offer the benefits of a parenting community specifically to their own users. As the parenting process can be difficult, is it great to see a website supplying parents with a community where they can turn to other parents for advice.

The Start-rite parenting community has a number of features. The parenting blogs feature allows individuals to run their own parenting diary to share their parenting experiences, whilst the Question and Answer section provides rapid responses and healthy debate on any parenting related topics. Groups are also a big element to the site, with the intention of providing meeting places forum for discussion for parents who have similar interests.

The community is not just for the parents either. An activities section within the new Start-rite community provides a great source of entertainment providing loads of regularly updated activities to keep the children entertained and happy.

Start-rite is a world leader in fitted footwear, and the first children’s fitted shoe brand to launch an e-commerce site to sell its products online. With a reputation in over 35 countries, Start-rite has been entrusted by generations of parents to care for their children’s feet. Stocking fitted pre walkers, sporty casuals, smart school shoes, slippers, sandals and wellies in over 400 retailers, Start-rite pride themselves on ensuring the best possible fit for every child.

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Tiny Tot Boutique Announces Dearjohnnies The Get Better Hospital Gown

Online baby boutique now carries designer hospital gowns and robes for mom-to-be with a matching baby blanket for the new arrival.

Tinytotboutique.com, an upscale trendy online baby boutique of infant clothing, children’s wear and baby gifts announces the addition of the celebrity loved dearjohnnies the get better hospital gown. The addition of dearjohnnies adds to Tiny Tot Boutique’s catalog by offering something for the new mom as well as the new baby.

The dearjohnnies line of robes, gowns and baby blankets gives the mom-to-be the peace of mind; because everyone knows when you look better, you feel better. Tiny Tot Boutique found these wonderful dearjohnnie gowns and robes with matching baby blankets that gives the hospital patient something that is soft,beautiful, fits well, is approved for wear by medical staff and is their own. So with dearjohnnies there is no reason that a hospital stay should have to be in a used hospital gown that is unisex-one-size fits all with the unflattering hospital institution look to it. So whether you’re an expecting mom with an upcoming special delivery or a surgical patient experiencing in or out patient treatment you deserve something better.

Many of today’s Hollywood Celebrities love dearjohnnies. You can view celebrity fans comments and pictures at Tiny Tot Boutique.

Rachel Zinny, founder of dearjohnnies explains the start of her company; this idea initially came to me shortly before the birth of my first daughter, Cece. Like most new parents-to-be, my husband and I planned to take photos right after the birth to share with family and friends. But then I realized that a prominent feature in the photos would be the generic, unattractive pattern of a hospital gown. Did it have to be this way? Why couldn’t I be wearing something less institutional and more attractive? Besides, wearing a “used” gown worn by who knows how many other patients before me wasn’t appealing.

Tiny Tot Boutique is a world renowned baby boutique featuring some of today’s top children’s brands. Offering Luxurious Styles for Lasting Memories! Visit us at www.tinytotboutique.com.

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Breastfeeding Dresses – The New Maternity Wear Trend

The trend now is for maternity wear to have a breastfeeding capability as well. Spokeswoman for Fertile Mind, a supplier of maternity clothing, Christine Kininmonth agrees.Breastfeeding Dresses

“The popularity of nursing clothesgenerally has risen tenfold in the last two years, but the new trend is for pregnancy clothing to be suitable for breastfeeding as well.” she says. “We have stores demanding dresses and tops that are long enough to cover pregnant bellies and that can stretch back to be worn after the baby is born PLUS have a breastfeeding design feature. Ruching at the sides is particularly popular, as it flatters a pregnant tummy and hides a post-baby one.”

Christine says maternity dresses such as Mothers En Vogue’s Dana dress are the way of the future.

“The Dana dress has the stretch for maternity and the discreet breastfeeding openings for nursing. Pregnant women get hot easily, so the dress has 50% cotton. There is also plenty of Spandex for stretch and Modal for softness.”

Fertile Mind has been in the maternity wear business for more than 10 years. “We saw the rise and rise of breastfeeding clothing and the trend towards fitted clothes that sit tight across the pregnant belly. Now the two have combined, and there is a demand for fitted clothes that you wear for a lot longer than nine months.”

The Dana dresses are available at www.fertilemind.com.au.

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Sandbox Couture Makes a Splash this Summer with Adorable Swimwear for Kids

Sandbox Couture.com, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, introduces Summer 2009 swimwear for boys, girls and infants, with a focus on fun, seasonal prints and colors. In addition to new swimsuits, SandboxCouture.com offers a year-around selection of hip, stylish children’s clothing including organic baby clothes and a large selection of designer baby clothes.

“The long summer days ahead are always eagerly anticipated and what better way to ring in the season than with a new swim suit,” stated Sam Brown, spokesperson for Sandbox Couture. “Some of the fondest childhood memories are created during the summer, around the pool or at the beach. Little ones love being outside and in the water, so why not get a couple of bathing suits: one to wear while the other is drying.”

Cool, surf-scene inspired board shorts are paired with UV 50+ rashguard f r o m Quiksilver. F r o m island motif to jigawatt and 80’s style ripper shorts, SandboxCouture.com is the place for toddler and infant boys swim suits, flip flops, hats and accessories. Equally charming and adorable are the little girls bathing suits in one- and two-piece styles f r o m Kate Mack and Kate Mack by Biscotti. Add a pair of flowery pink sandals to give princesses the perfect ensemble for playing and looking good poolside.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls. Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Sandbox Couture is now serving the global community with its fashion forward trends and name brand selections. International shipping rates apply. For additional details, please visit www.sandboxcouture.com.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothesbaby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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Naartjie Announces the Arrival of Its Fall Transition Collection

Naartjie, the original name in fashionable, kid-friendly clothing, today announced the arrival of its Fall Transition Collection designed to outfit youngsters as they breeze f r o m summer into milder weather. The Fall Transition clothing features season-appropriate fabrics, colors and styles, bridging summer-to-fall while accommodating the warmer Indian summer days.

“Late summer marks a transition f r o m the long, endless days of summer, into the cooler signs of fall, however, it doesn’t mean the fun has to end,” said Joe Norwood, director of marketing, Naartjie USA. “With our newest Fall Transition Collection, kids can dress for the occasional warm fall day, even after they have long outgrown last season’s summer clothing.”

Inspired by modern shapes and colors, the new girls’ and infants’ Fall Transition lines feature playful spotty prints combined with soft, speckle floral prints to wear on summer nights or to layer with weightier fabrics in the cooler months ahead. Made f r o m 100 percent cotton, the knit group has touches of netting to add whimsy and a playful look. Always easy to wear and easy-to-care for, this collection represents the best qualities of summer and fall.

Explorers of the past inspire the new boys and baby boys Fall Transition clothing. Incorporating the myths of the sea as told by sailors recounting sea monsters, and combining the historical 1492, this collection is a playful reflection of nautical exploration in the days of old. Pirates, skeletons and old masts decorate the all cotton pieces designed to be worn separately or layered for fall dressing.

Newborn get a chance to flaunt these fun and modern pieces with newborn girls featuring Speckle Floral print combined with soft yarn and playful shapes that make a great gift ensemble and everyday wear. A retro car theme inspires the newborn boys line with the use of red and grey block stripes for a bold, new look. Summer-to-fall transition is made easy with sleeveless and layering pieces.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothesand baby clothes , basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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Arrival Of Baby Star Organic Clothing At Sandbox Couture

Online children’s boutique carries environmentally friendly natural baby clothes with formaldehyde-free dyes. SandboxCouture.com, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, today introduced the addition of Baby Star organic children’s clothing. The addition of Baby Star organic baby clothes complements SandboxCouture’s existing cadre of quality, brand-named children’s wear while answering the growing demand of safe and eco-conscious children’s products.

“Environmentalism isn’t just a trend, it’s a mandate if we’re going to leave any kind of legacy for our youngsters,” stated Sam Brown, spokesperson for Sandbox Couture. “The use of sustainable, non-toxic materials with a safe yet vibrant pigmentation process is what parents are seeking. With summer around the corner, they want only the safest, most natural materials close to baby’s delicate skin, which will be more exposed in warmer weather. Baby Star organic clothing combines fun and timeless designs with comfort and washable, easy care instructions for busy families.”

The collection features whimsical prints and batiks paired with boys and girls one-pieces, separates, dresses, hooded towels, bibs, blankets and burp cloths, and crib sets. F r o m Buddha kimono sets and sleepers to hooded suits, these organic pieces feature super soft cotton and Baby Star’s unique designs. Crib bedding, diaper bags and burp cloth sets make for great baby and baby shower gift-giving.

Known as the source for quality children’s clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents — and a loyal following of couture shoppers and celebrity moms — a convenient outlet for quality, value and fashion savvy designs for little boys and little girls. Sandbox Couture has developed a reputation for offering couture children’s fashions, at prices that parents will appreciate. F r o m unique designs to the hottest trends, Sandbox Couture’s collection of designers offers the convenience of online shopping and the benefits of online savings.

Sandbox Couture is now serving the global community with its fashion forward trends and name brand selections. International shipping rates apply. For additional details, please visit www.sandboxcouture.com.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing baby clothesbaby gifts and unique children’s clothes. The company takes pride in hand selecting products f r o m top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site at http://www.SandboxCouture.com.

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Naartjie Announces Spring and Summer Essentials Under Ten Bucks

Naartjie, the original name in fashionable, kid-friendly clothing, today announced dramatic reductions on its Spring and Summer Essentials for girls and boys to $9.99 or less. In addition, to help budgeting parents build kids wardrobes, Naartjie is offering 25 percent off all online boys clothing, valid for online purchases, excludes in-store merchandise and is good through May 27, 2009. 

“Even when the economy is challenging, kids still outgrow their clothes – seemingly before our very eyes,” said Joe Norwood, director of marketing, Naartjie USA. “Our latest sale on Spring and Summer Essentials helps parents keep up with the threefold demands of growth spurts, changing seasons and evolving styles without being slaves to fashion or credit.”

Boys and girls Spring and Summer Essentials feature easy-to-wear separates in bold colors and favorite patterns that work equally well combined across seasons and are worn beautifully with the rest of Naartjie spring and summer collections.

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. F r o m its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothesand baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age — all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at http://naartjie.com.

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