ASOS Launches Mobile Site
ASOS has launched its debut mobile site ahead of the Christmas retail shopping season.
In response to a significant incre
ase in ASOS customer visits via mobile phones – which doubled from accounting for 1.5% of all ASOS visits through the main website in January 2010, to 3% last month – the mobile site has been designed to work across all mobile devices including Blackberry, Symbian, Android and iPhone operating systems.
Additional figures report 24,000 ASOS orders have been processed over the last six months through mobile ‘phones using the main website, with 175,000 visits to the site from mobile devices in a typical week.
Customers can directly access the mobile site using the URL m.asos.com but will also be redirected to the mobile optimised version of the site should they type www.ASOS.com.
The full ASOS range and popular features, including “Save for Later” and multiple refining options, are offered. Integration with the existing ASOS checkout and customer accounts has been incorporated to further streamline the user experience.
