Fashion Talk

Base London, the men’s footwear brand, has showcased the ‘Best of British Footwear’ for autumn 2009, a shoe collection inspired by an ethos of work, rest and play. Base London’s new autumn range goes about tackling the everyday obstacles that face the modern day man.

A fashion formal collection comprises clean cut, smooth silhouette lace up and slip on styles. The ‘Encore’ and ‘Review’ ranges combine rich leathers and intricate stitch detailing with a sharp fashion focused approach that’s suitable for both the office and the bar.

The semi-formal range of men’s shoes allows for a casual, dressed down style, whilst being discreetly lifted by formal uppers.

Base London has also revealed a casual and sporty approach, as shown by ‘Eddy’, and a fresh look to styles like ‘Edition’, which are strongly considered Base London signature pieces. The autumn collection introduces new prints and trims as well as a colour palette of autumnal tones.

Autumn also sees the strong presence of formal and casual boots, with rich treated leathers and strong detail trims. Smart and tailored trending with smooth lines and subtle detail-stamped leathers form the crux of the formal styles, which are highlighted by ‘Endure’. The more casual styles have a rugged and urban led fashion feel, displaying clear military influences (’Keystone’) and heavy detailing (’Metal’).

The whole Base London autumn 2009 footwear collection is available online from the beginning of August 2009.

About Base London
Base London was founded in 1995 after a niche was spotted in the market - branded fashion formal men’s shoes for the high street shoe shop. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

The Base London Brand was launched at around the same time as lads’ mags such as FHM hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable men’s designer shoes and remains market leader in this arena.

Base London has received public commendation in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. The company has actually gone on to win the award a remarkable 3 times - more than any other fashion brand has achieved.

Via EPR Network
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It’s the season of new beginnings, a time to pack away your chunky knitwear and revamp your spring wardrobe without breaking the budget.

As we go easy on our spending fashion, this Spring goes easy on us, with relaxed silhouettes and trends that won’t fade with the season, thanks to EziBuy.

Spring fever can convince even the trend-phobic to perk up their wardrobe and Emerge has done just that with the chic, fashion-forward items from their latest collections. With their oversized singlet, jumpsuit and maxi-dress, the latest catwalk trends are brought to life this spring. ‘Crayon Box’ is all about vibrant colour and focuses on a range of gorgeous dresses in a variety of shapes and styles including asymmetrical, strapless, fitted and bow tie. Inspired by the season, ‘Botanical’ takes on a garden party feel with feminine, flowing pieces in a pallet of peach, dove, blush and flirty floral prints.

Urban combine sport and style with the array of funky, fun items in their ‘Sport Nouveau’ range! The ’deconstructed denim’ range consists of worn-look jeans with holes and rips teamed with this season’s must-have boyfriend blazer in a casual cargo fabric.

Spring has almost sprung so don’t let it catch you off guard, be sure to check out Urban’s loose, flowing smocks and baby doll dresses appearing in romantic shades of dusty lilac, eggshell and grey. All are guaranteed to freshen up anyone’s wardrobe! Keep the relaxed style flowing with Urban’s range of cheesecloth garments in hassle-free designs such as ¾ length shorts and pants.

Capture’s latest collection brings us a range of fashion essentials in classic styles at exceptional value. ‘Must-haves’ from Capture this spring include the cardigan in a palette of pretty colours and cuts, the cotton voile shirt with pin-tucks, roll up sleeves or pockets, black pants, tunics and a cropped spring-style jacket. Spring at Capture also sees the addition of a series of “value” styles at best value prices, such as linen blend pants, trench coat, a range of merino pieces, and tees in delectable Spring colours such as basil, guava, banana and sage.

The warmer months are the perfect time to break out of your winter rut and what better way to do this than to inject colour into your look. The latest Grace Hill collection encourages us to embrace colour and quality this season, giving us the opportunity to mix-and-match key pieces to create a classic and sophisticated style. Teaming a variety of luxury knitwear with straight leg or bootleg jeans makes the perfect combo for a smart casual look. The new season brings new patterns to Grace Hill such as monochrome, spiced up with an injection of red, in great styles including a classic blazer and the longline cardigan.

Who says fashion and a tight economy can’t mix? EziBuy’s got it all sewn up this season. To see how chic really can be cheap, jump online www.ezibuy.com.au and check out the failsafe looks for this spring.

Via EPR Network
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Icecool launches a new look in personalized diamond jewellery: Love Letters, a single gold letter charm pendant highlighted with a hand-selected, fine quality Icecool diamond. Superb value combined with directional design and stunning diamonds.

F r o m the jeweller that presented the hugely successful ‘Your Name In Diamonds’, Carrie’s Sex in the City signature necklace, www.icecool.co.uk now launches a new personalised diamond-glinting charm-pendant, and with it a new concept in demi-couture, the ‘ design your own’ DIAMOND LOVE LETTER.

The chosen Letter comes in 9 carat white or yellow gold, on a 16 inch chain, and in a choice of typeface styles: as a traditional, bold, blocked capital or in a romantic, lyrically looped script. F r o m here choose exactly where the diamond is positioned, and how many diamonds will be s e t .

A single letter with one diamond is temptingly priced at £195, and each extra diamond costs £25. Or for total indulgence, and as part of Icecool’s celebrated ‘You Dream We Create’ bespoke design service, each Love Letter could be fully paved with diamonds.

Mark Walker, www.icecool.co.uk’s Creative Director is on a mission to spread the joy of diamonds. Mark has designed Love Letters to be an enticing entree to diamond jewellery, a perfect first diamond jewel, a scintillating Sweet Sixteen present or extra special gift. www.icecool.co.uk shows that diamonds can be young, fun, frivolous and an easy, affordable, life-enhancing indulgence.

The Love Letter, the new iconic identity charm, is already grabbing the limelight as the look of the minute, with stars like Katy Perry, Gwen Stefani and Lily Allen, and supermodel Lily Cole leading the way with their own initial charm necklaces.

The diamond Love Letter can be worn as a single initial, or used as a modular starting point for personal creative interpretation. There are 100 different choices and permutations.

Wear one single letter as an initial, or the initial of a loved-one as a classic charm; thread it on a long chain, or mix it with favourite, well-worn tokens and talismans. Or wear several at once to compose a name, a meaningful word, or a secret message. And remember, www.icecool.co.uk’s Diamond Love Letters come direct, beautifully presented and specially packaged, straight f r o m the heart.

To view the new Icecool site with the complete 2009 Collection log on to www.icecool.co.uk

A free mail order book is also available via the website or by calling 0207 831 7648 Call the experts - To speak to a diamond expert call 020 7831 7648, 9am - 5pm, Monday – Friday. Love Letter Luxury, only a phone call away.

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Online baby boutique now carries designer hospital gowns and robes for mom-to-be with a matching baby blanket for the new arrival.

Tinytotboutique.com, an upscale trendy online baby boutique of infant clothing, children’s wear and baby gifts announces the addition of the celebrity loved dearjohnnies the get better hospital gown. The addition of dearjohnnies adds to Tiny Tot Boutique’s catalog by offering something for the new mom as well as the new baby.

The dearjohnnies line of robes, gowns and baby blankets gives the mom-to-be the peace of mind; because everyone knows when you look better, you feel better. Tiny Tot Boutique found these wonderful dearjohnnie gowns and robes with matching baby blankets that gives the hospital patient something that is soft,beautiful, fits well, is approved for wear by medical staff and is their own. So with dearjohnnies there is no reason that a hospital stay should have to be in a used hospital gown that is unisex-one-size fits all with the unflattering hospital institution look to it. So whether you’re an expecting mom with an upcoming special delivery or a surgical patient experiencing in or out patient treatment you deserve something better.

Many of today’s Hollywood Celebrities love dearjohnnies. You can view celebrity fans comments and pictures at Tiny Tot Boutique.

Rachel Zinny, founder of dearjohnnies explains the start of her company; this idea initially came to me shortly before the birth of my first daughter, Cece. Like most new parents-to-be, my husband and I planned to take photos right after the birth to share with family and friends. But then I realized that a prominent feature in the photos would be the generic, unattractive pattern of a hospital gown. Did it have to be this way? Why couldn’t I be wearing something less institutional and more attractive? Besides, wearing a “used” gown worn by who knows how many other patients before me wasn’t appealing.

Tiny Tot Boutique is a world renowned baby boutique featuring some of today’s top children’s brands. Offering Luxurious Styles for Lasting Memories! Visit us at www.tinytotboutique.com.

Via EPR Network
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