Fashion Talk

Paris Hilton chooses to wear a Rolex wristwatch from her extensive Rolex collection instead of promoting her own line of expensive wristwatches, Paris Together, made in conjunction with watchmaker Pascal Savoy.

Although she took initial photos wearing her watches, Paris Hilton refuses to wear the wristwatches out on the town. Whether she’s in Hollywood or New York City, Paris Hilton announced that she prefers wearing a classic Rolex even with her most cutting-edge outfit. Paris Hilton has so much admiration and respect for the Rolex brand that she swears by her Rolex President and states that she would never abandon her Rolex for a wristwatch produced by her own company. Why so much class and tradition from someone who has historically pushed the boundaries of what is excepted by society?

This article can be viewed in its entirety at the MJ Rolex Watch blog at: melrosejewelers.com/rolex-watch-blog/paris-hilton-chooses-rolex-over-her-personal-line-of-watches/

Paris Hilton chooses to wear a Rolex and not her own line of wristwatches and diamond jewelry out of respect for the brand that allowed her brand’s success. After all, Paris understands that Rolex and class practically are synonymous in High Society. As theKern Valley Sun recently wrote: “Who are these “Rolex Cowboys”? According to the Animal Welfare Institute, among them are Paris Hilton. . . and other Forbes 400 trillionaires” (November 23, 2008). For a century, Rolex wristwatches have represented the height of quality and precision. As a socialite, Paris Hilton does her best to maintain a certain image. While she was dating Good Charlotte lead guitarist Benji Madden, Paris often was photographed with a Mens Rolex Day Date on her wrist, clearly a sign of her affinity for Art Deco style. She may have been influenced by Benji’s passion for Rolex as well. In picture after picture, Benji could be seen wearing a Rolex wristwatch, including a Rolex Datejust and a Rolex Day Date President.

Called a “marketing genius” by Hayden Panettiere (the star of Heroes), Paris Hilton has always understood the key role in fashion of diamond jewelry and expensive watches, and she knows Rolex is the height of fashion. Even in a tough economy, Paris refuses to let down her Rolex standards. In the Paris Hilton Biography on TV.com, the writer describes her laissez-faire attitude at the Baselwood Fair: “Paris was in town to promote her new line of watches. As well as forgetting where she was, she also admitted she snubs her own line of watches in favor of watches by Rolex”. Paris Hilton is a marketing and fashion force only to a certain point: No matter what is at stake, she rolls with her Rolex.

This article was published by the MJ Rolex Watch Blog, melrosejewelers.com/rolex-watch-blog/, or in the U.K. at melrosejewelers.co.uk/rolex-watch-blog/

The MJ Rolex Watch Blog is published by Melrose Jewelers, MelroseJewelers.com, USA’s largest online Rolex retailer. Melrose Jewelers is a member of the NAWCC (National Association of Watch Collectors), the MJSA (Manufacturers & Jewelers Association of America) and the California Sheriff’s Association. Melrose Jewelers is not an authorized agent or affiliated with Rolex USA, Rolex S.A., or Rolex International. All Rolex watches offered by Melrose Jewelers are Preowned; no new Rolex watches are available from Melrose Jewelers. Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date presidential and Rolex Oyster are trademarks of Rolex USA and a list of New Rolex Watch Dealers can be found at the Rolex website. Melrose Jewelers intends to complement the jewelry store offerings of Tiffany’s (NYSE: TIF), Zales (NASDAQ: ZLC), Amazon.co.uk (AMZN), Blue Nile UK (NILE), and Signet (Kay Jewelers & Jared The Galleria) (SIG) with Rolex wristwatches.

About the Melrose Jewelers Preowned Rolex Standards:
The Preowned Rolex Awards were designed by Melrose Jewelers, America’s largest online Preowned Rolex watch retailer, in order to award Preowned Rolex retailers committed to excellence in product quality and product authenticity disclosure. The 2008 Preowned Rolex Awards Winners are: A and E Watches (A & E Watches,A&E Watches), Time and Gems (Time & Gems, Time&Gems), Portero, JomaShop (Joma Shop),Bernard Watch and Stein Diamonds. Watch Finder ( WatchFinder ) WatchFinder.co.uk, Second Time Round ( Second Time Around ) SecondTimeRound.com, Dream Watches Dream-Watches.co.uk, Watches.co.uk, & Blowers Jewellers blowers-jewellers.co.uk.

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Sandbox Couture, a popular online children’s boutique retailer of baby clothes, girls clothes and baby gifts, today announced the arrival of new holiday designs from the high demand clothing line, Biscotti. Leading the holiday line up are the adorable and festive Biscotti dresses as well as many other top brands promoting the best in holiday apparel for little boys and little girls.

Sandbox Couture brings the top picks from fashion favorites to online shoppers offering specials on Holiday Dresses, Holiday Event Dresses, Thanksgiving Outfits and Christmas Gifts for little boys and little girls.

The boutique online retailer has developed a reputation for offering couture fashions that parents and children both appreciate. From unique designs to the hottest trends, Sandbox Couture’s collection of designers offers shoppers the ability to shop wisely and benefit from online savings.

The newly added styles of Biscotti Holiday Dresses are just a preview of the many fantastic items within children’s apparel and holiday clothes for babies and children available at SandboxCouture.com. In addition, many items in the holiday boutique are on sale. As a special thank you, the online retailer is offering shoppers an additional 10% off by entering in coupon code HOLIDAY10 at checkout. With the value already in place at Sandbox Couture, customers can experience as great as 70% in savings.

Representing this season’s top fashion picks and celebrity favorites, Sandbox Couturehas carved out a niche following among couture shoppers. Known as the source for quality childrens clothes and couture fashions for babies and children, Sandbox Couture has provided busy parents a convenient outlet for quality, value and fashion savvy designs for little boys and little girls.

“Holiday shopping is monumental for both shoppers and retailers. It’s not just about slashing prices and pushing inventory. Customers want quality and value, especially in high fashion children’s clothes,” stated Sam Brown, spokesperson for Sandbox Couture. “From fashion trends to the latest designers collections, our goal during the Holiday Season and all year long is to present the best designers at realistic prices,” Brown concluded.

To take advantage of  Sandbox Couture’s Holiday Apparel Collection, please visit http://www.sandboxcouture.com.

About Sandbox Couture
Sandbox Couture is an online children’s boutique retailer, providing designer baby clothes, designer childrens clothing and unique baby gifts. The company takes pride in hand selecting products from top designers, thereby ensuring quality and contemporary style. Sandbox Couture’s philanthropic contributions and socially conscious business practices are at the forefront of the company’s ideals and corporate culture. Founded in 2005, Sandbox Couture is privately held and headquartered in Rancho Santa Margarita, CA. For information about Sandbox Couture, please visit the company’s web site athttp://www.SandboxCouture.com

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Coast, one of the UK’s leading women’s occasion wear retailers, has launched a brand new virtual shopping service called “Fitting Room by Coast” available online at the brand’s new transactional website.

The new service includes the new Coast Stores Fitting Room, a virtual shopping tool which enables the user to choose pieces and accessories and style them together to create outfits for any occasion, all with the click of a mouse.

The Fitting Room features the world’s first group shop facility that enables users to share and discuss outfits and shop with friends, using an instant messaging service in the customer’s own assigned virtual fitting room.

Whether users are a group of friends shopping for a party or a bride planning bridesmaid dresses for a wedding, Coast Stores new group shop feature will enable customers to meet with friends to discuss outfit options, all from in front of their computers.

The easy to navigate Coast website offers all the services of a premium e-tailer, such as numerous product images shot at different angles and a zoom facility enabling users to see close ups of fabrics and details.

As occasion wear specialists, Coast’s approach is to give all products an unrivalled attention to detail. From beautiful in house designs that the brand creates, to the service and environment of the stores, the Coast philosophy is to make the shopping experience a special and trouble free process, a fact supported by the new virtual Coast Fitting Room.

The Fitting Room is live at www.coast-stores.com now.

About Coast:
Since being founded in 1996, Coast has become a leader in women’s occasion wear, dedicated to creating and providing beautifully designed, quality garments for the special times in customers’ life. Coast collections have won several prestigious awards from the UK fashion industry including being named winner of Best Premium Collection at the Ariel Fashion Awards 2006 and the Winner of Best Premium Collection at the LK Today High Street Fashion Awards 2007. Coast was also the Official Women’s Stylist for the 2007 BAFTA Television Awards.

With 52 stand-alone stores and 185 concessions in the UK and Ireland and 60 worldwide, the Coast journey has taken an exciting new step with the launch of the company’s transactional website – another wonderful way to browse and enjoy the very latest Coast collections.

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Official Pro Sports, a leading retailer of professional sports apparel and equipment today announced the addition of many new lines of MMA clothing including top brands such as Chess Game Fight, Extreme Pain. Representing a collection of up and coming contenders in the world of Mixed Martial Arts, Official Pro Sports has captured the essence of what makes the ultimate fighting industry so engaging for fans of all ages and backgrounds. From Triumph United and ADX to Extreme Pain and Sprawl, Official Pro Sports brings forward the hottest brands in MMA clothing and a MMA Gear. You can find MMA shirts from The Pain Factory and Chess Game Fight wear among others.

Featuring top fighters such as Kimbo Slice from EliteXC, Mayhem Miller WEC Fighter, Rampage Jackson UFC Fighter, Team M, Tiki WEC Fighter, and Sokoudjou. The addition of these new lines provides competitors and fans with a variety of comfortable styles and quality threads to practice, compete or simply represent. Official Pro Sports seeks to be the source for professional sports apparel and like many of the fighters of MMA today, the online retailers has quickly made a name for itself among its competition. As part of its low cost shipping policy, Official Pro Sports offers five dollar shipping on all United States orders and seven dollar shipping on all Canadian orders.

“Adding to our selection of MMA clothing, a MMA Gear, and MMA Shirts, has been a continuous effort. We aim to stay ahead of the trends and bring style and value to world of MMA,” said Keoki Kaine, spokesperson for Official Pro Sports. “Offering competitive prices on top brands, we seek to bring the underground world of MMA clothing to the masses. We couldn’t be happier with the recent activity revolving around MMA gear,”Kaine concluded.

Official Pro Sports offers the benefit of one stop shopping for MMA gear and MMA clothing supporting a variety of fan gear across the professional sports and mixed martial arts arena.

As a multidimensional supplier of sports apparel and equipment, Official Pro Sports carries a number of brands in MMA clothing, UFC gear, NFL, MBA, MLB, NHL, Elite XC and motorsports apparel, gear and equipment. By providing low cost shipping rates and competitive prices, Official Pro Sports provides everything you need to “keep it official”. For more information on Official Pro Sports, please visit http://www.officialprosports.com.

About Official Pro Sports
Official Pro Sports is a leading online retailer, providing professional sports apparel and equipment for MMA, UFC, WEC, NFL, MLB, NHL, NBA, Elite XC and motorsports. The company takes pride in being a single source for athletic apparel including MMA clothing, a UFC Gear, fight & sports apparel, as well as many other items offering serious athletes official apparel and equipment to compete like professionals. With headquarters in Murrieta, CA, Official Pro Sports is a privately held company. Founded in January, 2008 Official Pro Sports has quickly become a key player allowing customers to “Keep it Official with Official Pro Sports.” For information about Official Pro Sports please visit the company’s web site at http://www.officialprosports.com.

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Leading high street jeweller, Ernest Jones, has announced a new exclusive partnership with premier American watchmaker, the Ball Watch Company. A market leader in design, style and heritage, the Ball Watch Company has a long history of producing stylish, rugged and accurate watches which are historically famous for keeping America’s massive railroad network running on time and are trusted by global explorers and adventurers for their durability and consistency.

As the UK’s leading nationwide diamond and watch specialist, with well trained staff whose expertise are reflected in their customer care and product knowledge, Ernest Jones is perfectly suited to introduce this historic and timelessly fashionable watch brand into the UK.

Ernest Jones brand manager Stephen Gaunt is looking forward to the arrival of this prestigious watch brand from the US, “With one of the largest collections of premium watch brands on the High Street, Ernest Jones is delighted to announce this new partnership with Ball watches. The Ball Watch Company’s brand signature style of quality and durability fits well with the strengths of the Ernest Jones watch range and we are proud to introduce its strong heritage to the UK. We’ve already had a very positive response from our watch-enthusiast customers who appreciate the distinctive good looks of Ball watches.”

The Ball Watch Company was founded by Webster Clay Ball, an American jeweller and watchmaker. He was the first watchmaker to use time signals and in 1891 established precision standards and a reliable timepiece inspection system for US Railroad chronometers. At the end of his career, Webb C. Ball was overseeing 125,000 miles of rail tracks in the U.S.A., Mexico & Canada, having greatly contributed to the security of all railroad systems, using his knowledge of watches, timekeeping and his own, accurate timepieces to ensure that the trains ran safely and on time.

The self-proclaimed mission of Ball watches is to be on the wrist of every direct, no nonsense life adventurer in the search of his or her destiny. Single-minded in their commitment to this vision, the Ball Watch Company is focused on building superior watches that are designed for “accuracy under adverse conditions”.

Working in partnership with Ernest Jones, Ball Watches will bring a brand new spirit of adventure to the UK high street. Ball watches are available now at Ernest Jones.

About Ernest Jones
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality diamond jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

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Can you imagine a diet (or regime, as the author prefers it to be called) that allows fattening foods and alcoholic beverages? Have you ever heard of “on days” and “off days” on a regular basis? That is what this unorthodox diet guru explains in the mini-book, “The $100 Diet; How Naughty Pin-Up Girls Stay Thin.”

“It’s about applying the same principal to eating as the average hard working girl applies to her job,” explains author Rachel Car Johnson, who herself has a 9 a.m. - 9 p.m. type job, constant business trips, but still enjoys her nightlife. “You can’t do anything seven days a week without cracking. I finally figured out how to balance it out so that the ‘binge and purge’ end of a yo-yo diet doesn’t exist.”

“The $100 Diet” is the first application based diet book to hit the unbelievably successful iTunes Apps store, making the book downloadable for iPhone users. With meal plans, recipes and exercise regime suggestions, having the book as an iPhone App makes it especially convenient, as users can take the book to the grocery store, restaurants and abroad. “If you are traveling you can still have reference access to what you would normally eat if you were at home,” says the author. “And it will be conveniently stored on your iPhone at the market as well to remember what you have to buy for your meal plan that week.” Don’t have an iPhone? The book is also available through the official website in both PDF and Word formats, which can be read on your home computer or transfered to nearly any smart phones.

Car Johnson has included the secret for getting and staying incredibly thin without starving and giving up life’s guilty pleasures, as well as simple exercise plans to keep a girl’s figure looking especially fit and trim without the backbreaking and time consuming effort. Can you have champagne? Why, yes. Can you have desserts? But of course! Is it easy to learn and to follow? Well, it must be if it’s kept its author’s fleeting attention span. “This book was written for today’s multi-tasker,” states Car Johnson. “We don’t have time to read our email let alone pour over a diet book that may help us brim with self confidence if we could possibly finish and make sense of it. That’s partly why I wrote the book to be purposely short. I have tried many a diet in the last few years and this is what has worked for me.”

Car Johnson grew up in Los Angeles, California — the land of the size 0, where girls are known for being small and petite, but often fall victim to the celebrity diet fads that constantly plague Hollywood. She accounts for the first time she was photographed for her recording artist career and had to worry about being in a bathing suit on film. ”That’s what started the whole thing,” Car Johnson says. ”I was okay, but had to worry about how I would look on film. I don’t have a naturally rail-like figure and had to work at what I did to begin with. But the first diet I was ever on was an extreme.” She began to investigate a plethora of diets soon after and melded a combination of several lifestyles to get the figure she was most proud of and felt passionate about it enough that she decided to write a book about the methods.

What’s the reason for the title? It’s pleasantly simple. Read the book and find out. The pin-up girl bit? Being in music, the author has had to pose for many a picture and has always admired the pin-up model from yesteryear. ‘They didn’t have fancy machines, specialty chefs and pre-prepared meals. They did not have personal trainers. They did it themselves, not having to rely on anyone or anything else.” This mini e-book is a simple, fast and fun do-it-yourself guide to get the classic hourglass figure that you desire and it’s having ladies feeling foxier than ever.

Ironically, Car Johnson is also in love with food. Being an avid cook and a never-ending connoisseur of food, this book also explores several recipes of what is decadently good on your “off days” in addition to tasty dishes on your “on days.”

The book has perfect timing for hitting the scene before the holiday season because the author feels confident that even the holidays can’t ruin it’s method for success. In addition, it will prove it’s worth by the New Year, leaving many a girl confident about keep their 2009 New Year’s resolutions.

To download the PDF or Word version online exclusively at www.thepinupgirldiet.com and also at the iTunes Store under the iTunes Apps Books category:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=294407667&mt=8

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Topman, the leading UK men’s fashion retailer, has announced its partnership with Antony Price, one of Britain’s most important fashion designers who has been designing clothes for a number of high profile celebrities since the 1960s.

The new range from Antony Price and Topman will focus largely on suits, coats and shirts with an emphasis on tailoring and quality. The collection has a definite 80s influence in the form of cropped jackets, elongated shoulders and slim trousers but has still been created with todays Topman customer in mind. Shirting is available in four styles ranging from a crisp white tuxedo shirt to black and grey military inspired tops whilst astrakan and burgundy fur coats compliment this luxurious collection perfectly.

Antony Price was the man behind some of rock and pop’s most iconic fashion statements. He was stylist for the first eight Roxy Music albums, designed stage clothes for the Rolling Stones’ 1969 US tour and was the man behind the classic “Transformer” album cover for Lou Reed. He has also designed outfits for the likes of David Bowie, Steve Strange and Duran Duran. He currently works from his home in the English countryside, creating made to measure clothing for an elite clientele including the Duchess of Cornwall, while a small range of his clothes are sold in A La Mode, a London boutique.

Gordon Richardson, design and product development director for Topman, commented: ”As a young, eager fashion student in the mid to late 70’s there were very few designers I could aspire to who understood the whole sexy notion of fashion and music that’s now so blithely bantered around. Antony was out there on his own. It’s a pleasure to be able to bring his whole rock and roll fashion aesthetic to a young Topman audience.”

The Priceless range from Antony Price and Topman was launched to the British media at a dinner and party attended by Bryan Ferry, Pam Hogg, Nicky Haslam, Peter York and others at the legendary Mayfair nightclub, Tramp.

About Topman
Topman offers the latest in mens fashion, encompassing a range of styles to suit every shopper. Topman’s extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to footwear, accessories and formal wear. Topman also provide the simplest way to search for and buy mens clothing, placing it among the leading fashion retailers in the UK market today.

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Debenhams.com has announced several changes have been made to their site to help shoppers make an informed decision when choosing from the new extended range.

This year the range includes an exclusive collection of limited edition dresses by designers at Debenhams and trend-led styles in the Cocktail Hour, Siren and Jewelled Brights selection.

Celebrity stylist Mark Heyes is on hand to help the shopper make a final decision on what type of party wear to buy. Several ranges of dresses come specifically recommended by Heyes, who has also written several style advice pages and features using videos to give fashion tips. There is also useful advice to read on the site - such as what suits a person’s body shape - to give shoppers more information on the sort of clothes they would look good wearing.

The collection of black dresses is one of the most popular on the site and there are several new gadgets which help cut out the likelihood of buyer disappointment. The improved zoom function allows users to look at the dresses up close meaning there are no surprises when the material or the stitching don’t quite match up with expectations.

Whilst images show the basic look of a dress, Debenhams.com has also added videos to many of its evening dresses pages. These show a model walking down a runway or giving a twirl to display how the dress reacts to certain kinds of movement.

Another new feature of the website is that it allows customers to leave a review based on their experience. Reviewers can leave a rating out of five for each dress as well as a short description of what they liked or disliked about the dress. This can be a useful tool for shoppers unsure which of the new range of party dresses to go for, as it offers an unbiased customer opinion on the products.

About Debenhams:
Debenhams is a leading department stores group, and has a strong presence in key product categories including women’s wear, men’s wear, home wares, health and beauty, accessories, lingerie and children’s wear.

Debenhams has 139 stores including seven Desire by Debenhams stores, across the UK and Ireland with approximately 10.1 million square feet of trading space and around 21,500 employees.

In addition, Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland, with a further 15 franchises scheduled to open by the end of the 2008 financial year. Debenhams is also extending its customer reach by making direct sales through its internet website. Debenhams has a successful own brand portfolio of approximately 55 labels (such as Debut, Maine New England, Red Herring and Thomas Nash) and including 25 designers at Debenhams brands.

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BRITAIN’S premier online urban clothing boutique is filling a void in the niche area of streetwear fashion by launching its own branded clothing range.

With traditional shops under pressure because of the economic downturn, the new range from Yukka will retail at between £10 and £15, plugging a gap in the market.

The launch collection features 22 different high quality t-shirts with on trend edgy designs which will be sold exclusively through the online Yukka group consisting of www.yukka.co.uk, www.yukkadeluxe.com and now www.yukkaUSA.com.

Yukka’s managing director Robby Sur said: “This collection meets the demand in the market at a price point level for customers looking to buy into the exclusive nature of today’s streetwear and urban brands.

“Each piece will be limited 300 units worldwide with no re-runs, with new designs turning over every 6-8 weeks”

“The range represents a change in our business model, allowing us to progress towards a more controlled distribution channel and create a much more commercially viable and scalable business.”

The brand will sit next to other exclusive streetwear brands from, among many others, Ed Hardy, Addict, Ecko, RocaWear, L-R-G, Artful Dodger, Junk Food and Converse.

See the new Yukka range at http://www.yukka.co.uk/

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Ernest Jones online has announced the launch of an exciting new range of Juicy Couture watches. Featuring a selection of ladies’ watches in exciting, daring and ultra fashionable designs, the Juicy Couture collection at Ernest Jones is all about glamour, attitude and style for the modern woman.

The Juicy Couture fashion brand, as worn by Halle Berry, Kate Moss and Lindsay Lohan, was founded in 1994 by Pamela Skaist Levy and Gela Nash-Taylor in Los Angeles. World famous for their terrycloth and velour tracksuits and designer handbags, as well as perfume and men’s and women’s fashion wear, Juicy Couture is all about cute, comfortable fashion that flatters.

Nicky Brown, Head of Multi Channel at Ernest Jones said, “As a leading supplier of high quality branded watches, we are really excited to have Juicy Couture at Ernest Jones. We pride ourselves on our wide range of top end luxury and fashion watches and Juicy Couture fits perfectly into our collection, bringing a great choice of cutting edge style, glamour and fashion to our customers.”

The Juicy Couture watch range at Ernest Jones features 28 designs including the Juicy Couture Jane with its dainty black leather strap, the Fairytale which features a stylish scroll design, the Dalton with glamorous pink strap and the HRH chronograph watch for the sporty adventuress. The range is made up of 28 stunning watches in a choice of styles, sizes and shapes, from sporty timepieces to chic dress watches.

Juicy Couture has entered the watch market with a stunning range of design concepts that are truly funky, fashionable, glamorous and stylish. Bright, daring and sexy with something for every taste, Juicy Couture is now the watch brand of the moment. The Juicy Couture range at Ernest Jones features innovative designs and iconic images, a variety of strap and bracelet styles, ladies’ chronograph watches and even Juicy Couture necklaces for even more feminine glamour and style.

About Ernest Jones:

The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality diamond jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world’s largest speciality retail jeweller.

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John McCain wears a Rolex Air King while Barack Obama wears a Tag Heuer Carrera. Does John McCain wear his Rolex Oyster Perpetual just to seem like he is the President for the masses? Is a Tag Heuer really the proper watch for Presidential hopeful Barack Obama, the man of the people, the law professor and community organizer? Pictures suggest that Barack Obama has been wearing his TAG-Heuer Carrera Series 1500 Two Tone Divers watch since about 1995 until 2007 when he was gifted a chronograph watch from the Secret Service. At the same time it seems John McCain wore his Rolex Oyster Perpetual Air King, part of the Rolex Oyster Perpetual Datejust line, since about 1985. So why would these two presidential hopefuls, who could probably afford any watch made by man, choose these two particular Rolex and Tag Heuer watches? What exactly do the Rolex Air King and Tag Heuer 1500 stand for and represent today in American society?

The Rolex Air King wristwatch was first launched at the watch fair at Basel Germany in 1957. John McCain’s Rolex Air King features the marking “Precision” on it showing it has a screw-down crown and perfectly-sealed case back ensuring waterproofness. It is hence accurate and trustworthy. It is also labeled an “Oyster Perpetual” wristwatch as seen on its dial. Hence it has a self-winding movement and can be labeled as a somewhat generic luxury watch. Overall, the Rolex Oyster Perpetual line including John McCain’s Rolex Air King is the best selling line of Rolex watch and of all luxury watches ever produced by man. John McCain’s Rolex Air King can hence be considered a symbol of tradition, heritage, and conservatism.

What’s interesting to analyze is that, while some may feel John McCain’s Rolex Air King was one of the cheaper watches available on the market, at the time he most likely purchased it, circa the mid-80’s, the United States was recovering from an oil crisis and a war with Iran. Whereas the Rolex Air King sells for about $4200 new or about $2300 used from discount luxury watch sites such as Melrose Jewelers, mens rolex airking, today in 2008, it sold for about half that price in 1985 which, adjusted for inflation was actually more like $12,000 today. Hence the question could be asked, “Would you vote for a man wearing a $12,000 Rolex watch?”

With Barack Obama, on the other hand, his Tag Heuer Carrera series 1500 retails for about $1900 and in the mid-90’s when he likely purchased it cost about 2/3rds of that price. Inflation and economy-adjusted, the watch cost about $1200 in 2008 dollars. Hence the reality is that Barack Obama’s watch may have cost 1/10th of that of John McCain’s. Now do you still think John McCain is wearing his Rolex Air King because he is the President of the masses? Today America will make that decision, who will we, as hard-working Americans, support? Has Barack Obama somehow made frugality sexy? People are more apt to buy a hybrid Honda Civic then a Mercedes-Benz. They are also more likely to share their cheap habits openly with their friends and family. In 2008 the Rolex Air King and Tag Heuer Carrera are now equally priced and one thing is for sure, both these watches were carefully chosen as symbols of American freedom, tradition, and justice and Americans and citizens worldwide will be purchasing many of both for years to come.

This article can be viewed in its entirety at: http://www.melrosejewelers.com/rolex-watch-blog/john-mccains-rolex-air-king-vs-barack-obamas-tag-heuer-who-will-win-today/

This article was published by the MJ Rolex Watch Blog, owned by Melrose Jewelers, USA’s largest online Rolex watch retailer, http://www.melrosejewelers.com

Melrose Jewelers has the world’s largest information and education section guide about Rolex watches found here: http://www.melrosejewelers.com/content/rolex_education.htm

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Event Date: Tues, Nov 11th, 2008 (Veteran’s Day)
Place: Patricia South’s The Brides Choice
4066 West Broward Blvd.
Ft. Lauderdale, Florida
954-791-6007

Attention all Military Brides! Replace your fatigues with a free designer wedding gown from Patricia South’s Bridal Salon. Florida’s premier bridal salon is pleased to reward the Military personnel who served in Iraq or Afghanistan or whose fiancé’s are in active duty in those areas with this special event on Nov 11th to celebrate and honor Veteran’s Day.

This is a great way to show appreciation towards the troops and families for their sacrifice. Patricia South has hand selected 10 designer wedding gowns to give away at the event on a first come first serve basis. The giveaway is a philanthropic opportunity to show appreciation for their heart felt service for our country. It is time we give back and support.

To qualify, brides must be engaged, be on active duty in the military or have a fiancé on active duty in either Iraq or Afghanistan. All military brides must show ID, copy of deployment papers, orders or other qualifying proof. Brides do not have to reside in the area where the giveaway is taking place.

Please call ahead to reserve your appointment. For more information regarding the Nov 11th event please call Patricia South The Brides Choice at 954-791-6007. Other participating stores and states checkout www.bridesacrossamerica.com

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